TubeTalk: Your YouTube How-To Guide

Answering Your Questions LIVE!

• vidIQ • Season 6 • Episode 15

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Join our Discord community at vidiq.com/discord to connect with fellow creators and participate in future live recordings.

Travis and Jenn broadcast a special live episode from the vidIQ Discord community, fielding questions from members and delivering candid advice about transitioning to more conversational, authentic YouTube content.

• Creators often lack confidence in their unscripted abilities, believing they're not interesting enough without heavy editing
• Bullet points can provide structure while allowing room for natural, engaging conversation
• Recording yourself unscripted and watching it back often reveals you're more engaging than you realize
• Pattern interrupts like changing camera angles or locations can maintain viewer interest without requiring complex edits
• Cold outreach for brand deals should focus on relationship-building rather than immediate conversion
• When a video performs well, double down on similar content while momentum exists rather than overthinking
• AI tools are evolving rapidly in content creation, requiring creators to adapt and find ways to use these tools effectively
• For interview-based channels, creating compilation videos around specific themes can provide more value than individual interviews

Join our Discord community at vidiq.com/discord to connect with fellow creators and participate in future live recordings.


Speaker 1:

Welcome to Tube Talk, the show dedicated to helping you become a better video creator so you can get more views, subscribers and build your audience. Brought to you by vidIQ. Download for free at vidIQcom.

Speaker 2:

Hey, welcome back to the only podcast that has to record the same part twice in the same day. I'm Travis here with Jen Hi, and here's the thing. This is for the audio podcast. They're going to be like I don't know with Jen Hi, and here's the thing. This is for the audio podcast. This is going to be like I don't know what's going on. Well, what happened was we've actually already recorded part of this podcast, but for whatever reason, my mixer died, so we're having to redo the intro, even though people are here in Discord. By the way, we're live in Discord as we talked about the the new discord vid, iqcom slash discord. It's a free thing. You come in, talk to other creators, learn things. It's great. We're in there, uh, and we're broadcasting live to an audience, and jen already talked to somebody I did and I don't.

Speaker 3:

I just want to take this opportunity to say that I didn't mess it up. Technology Technology speaking.

Speaker 2:

Can we just Look? I don't know.

Speaker 3:

Throw that out there, because if you really weighed what the chances were of one of us messing it up, it's like 97%. It was going to be me. I've already done it several times today, just not during the actual recording and I will take this win, so I will take this win.

Speaker 2:

So I will take this win, and I think people are hearing weird sounds in Discord. I think it'll come and go, but the audio recording is clean. There's some other issues to deal with. I don't know exactly what's going on. I'm going to throw this mixer through the wall, but hopefully this will all sound good in the end and the people that are watching later are going to love this. Okay, so can we everyone? Can you hear me? Okay now, because we're live. We're live to an audience. We're people listening right now. This is the exciting part. The bad part is the technology. Here's something about a cat.

Speaker 4:

Yes, we can hear you.

Speaker 2:

Probably a discord. Okay, okay Sounds okay, so let's do this again. So the uh, we're chilling with the people, so we're doing a live recording here on the discord, so let's do that now. Let's bring someone else up. Vicky, you want to bring someone else up?

Speaker 4:

yes, sure, all right, mumbi, please, I'm inviting you to speak now and, yeah, I wanted to say again to thank you to juran van dyke, who did the first question while we were.

Speaker 2:

I'm sure it was amazing.

Speaker 4:

It was a great question. All right, mambi, you should be able to jump. All right, here they are. Hello, hello, hi, hello. Maybe today audio is not working for anyone.

Speaker 2:

I don't hear anything from Mambi.

Speaker 4:

All right, let's just. Mami, I hope your audio is going to work soon, but meanwhile we're going to invite on stage Caleb Anderson. Caleb, please join us, we're here waiting for you, hi.

Speaker 5:

Hi guys, how are we doing today? Hey?

Speaker 3:

Hello.

Speaker 5:

Good to see you guys. Nice to be able to actually chat with you. Apologies for the bad audio quality, but just on my phone right now, no problem.

Speaker 3:

Awesome, all right.

Speaker 5:

So I recently kind of listened to your guys' episode talking about the resurgence of vlogging and kind of the rise of YouTube on TV yes, the resurgence of vlogging and kind of the rise of YouTube on TV, and I would like to try my hand at doing this within a video game commentary niche, but I traditionally stick to scripted content. Case in point I'm literally reading this message from a note on my phone like as we speak, as we are talking, You're really good at it, though I wouldn't have known.

Speaker 5:

Thank you, I appreciate it, um, but I kind of I struggle to see how I can continue to deliver on the value that my other kind of shorter videos provide, you know that kind of like 8 to 12 minute length, um, without doing the research that my scripts require. So my question how do you guys think that I could potentially go about addressing that, and how do you feel that people deliver value in the longer form kind of raw style of content that blogging tends to be?

Speaker 2:

This is a great question and, by the way, I'm completely distracted by the candy corn on the audio mixer in discord. I've got to show that on YouTube.

Speaker 3:

Wait, the candy corn with an ax though.

Speaker 2:

This is going to be a wild ride.

Speaker 5:

I'm not a fan of your wax either, so it's okay.

Speaker 3:

Here, I was going to help you, caleb, wait. So, caleb, what would you say is the value that you're offering right now, in the shorter videos?

Speaker 5:

The value that I'm offering right now is at least I try to offer a bit of a kind of a critical analysis of whatever topic I happen to be talking about, like to a specific video game or the video game industry at large, evaluating what are the good things, the bad things, that are happening about this particular topic. What do I personally feel about it, and I'm kind of just struggling to see how I can more effectively or to deliver that same type of value within that longer form content that's more raw in its nature.

Speaker 3:

Do you feel like you edit down and really retention, edit your videos at this point to keep them that short, or are they naturally that short?

Speaker 5:

I would say, generally speaking, they're naturally that short. I mean, I write all my scripts ahead of time and I'm very critical about the way that I execute on my scripts, and so I try to deliver as much value in as short a period of time as I can in the process of writing the scripts out. I don't feel like I always deliver on that as well as I could, but you know.

Speaker 3:

What would happen if you just gave one of these videos a shot and just recorded it?

Speaker 5:

Everything would crash and burn around me.

Speaker 3:

Okay, okay, okay, okay, okay, hear me out though, if you want to try this.

Speaker 3:

My advice to you would be to go for it in like the worst way possible. Have one of these ideas for your video, have the concept you know, obviously with an idea, you know things that you want to talk about, hit record and see what happens. Obviously, we're leaning on a little bit more work in post at this point, but I want to know what you have to naturally say and what's going to come out in an unscripted and very conversational way, and I think that's the benefit of this type of format on YouTube is that it's very friendly, it's very laid back. You're really hanging out with someone and I don't know how scripted you can do that and still produce the same thing. So I would say, literally go for it. It's not something you have to publish, but I would see what you're capable of in a completely new opportunity.

Speaker 5:

Okay, okay. I'm definitely willing to give it a shot.

Speaker 2:

I see someone in chat saying bullet points could be a good way to do that. That's the way I do it. That's the way I do things, gotcha yeah.

Speaker 3:

I think bullet points can be great, but I would just push yourself like super far out of your comfort zone and see you know what you're really capable of, because this is like the total opposite of everything that you're used to and you're comfortable, and I think you could watch back that video or go to edit that video and then have a clear understanding of how you might want to try to actually produce it on that next shot, because I think you're going to be surprised. I think you're going to have a lot of really good things like just off the cuff, that would not have made it into a scripted video.

Speaker 5:

That makes sense. That makes sense. I love it. Maybe I just don't have the confidence in my own ability to be interesting it sounds like you don't and you should.

Speaker 3:

That's what it is. You should. This is a confidence thing, and that's why I think you need to just go for it and record it and then watch back. I guarantee you you're gonna like giggle a couple times at yourself, guaranteed, and you're gonna be like wait, I'm kind of good at this.

Speaker 1:

I love that, all right.

Speaker 5:

I'm telling you that's amazing, thank you guys. I appreciate the answers thanks.

Speaker 2:

I appreciate you, uh Jen, given the advice. Uh on fire today let's go.

Speaker 3:

Let's go. I've been out of coaching for one day and I'm like I need to help people.

Speaker 2:

That's why we do it here on Discord. Thanks, Caleb, for joining us. We appreciate you.

Speaker 5:

No worries, appreciate you guys.

Speaker 2:

For those listening. Currently, what we're doing is we have, if you're in the one-on-one program or Boost program, we're allowing those people to talk first. We may have a couple of minutes at the very end, uh, for free speakers or people that don't have uh any of the the program. So we want to give people that are in the program an opportunity to talk to us first. Uh, do we have mambi on yet? Is that working?

Speaker 4:

yeah, let's try them. I also wanted to say to those who are just joining the discord make sure you go through authentication and get your boost and one-on-one coaching role. So I let you on stage. All right, mamby, I guess decided to leave the stage completely, but we have Robert Rodriguez Music joining us Hi.

Speaker 6:

Hello, hello, can you hear me?

Speaker 3:

Yes, we can hear you, oh fantastic, I just want to say, jen, thank you.

Speaker 6:

so me, yes, we can hear you. Oh, fantastic. I just want to say, jen, thank you so much for being an incredible coach. I know that you had to leave, but you were my coach, so very excited for you.

Speaker 3:

Miss you already, Robert.

Speaker 6:

Fantastic and anyone that is considering the coaching program I'm not paid or anything, but cannot recommend it more the coaching program I'm not paid or anything, but cannot recommend it more. So I guess my question is and, jen, I guess you also know a little bit about my channel, but I'm a composer and I help other composers kind of find their footing how to land gigs, how to write better sounding music, and this kind of goes along with what Caleb was saying about like approaching YouTube with that more conversational style of content. I'm trying to do that as well, but I'm also trying to figure out a way to like make sure it's also not boring. Like I used to do a lot of B-roll and heavy editing and a lot of on-screen texts and that's just not the kind of thing I wanna do. So I'm trying to think of like other ways to make it like engaging in addition to just me having a conversation over a camera.

Speaker 2:

Interesting. So Jen knows you better than I, so this might be a good thing for me to try to figure out. Uh, that's what I was gonna say I knew you're gonna say that uh, give me some clues, though, jen. What, what should I know about? Uh, about robert. That's gonna help me at least figure out.

Speaker 3:

Uh, like, who is he serving specifically that maybe he's not even thinking about right, I, I don't, I don't know you don't want to spoil it, but I need a little because I know robert and after talking to caleb, I'm like you guys should be friends, because I think you're struggling from the same thing over here, which is confidence.

Speaker 3:

I love it and I think it's actually really funny, because robert and I worked on him producing content that was less organized and just a little bit less filtered, a little less edited, and he started to give this a go, and I think it just comes down to the fact we don't feel confident ourselves, like why am I interesting enough? Why am I good enough to be on YouTube? Why do people care to watch me? And these are like the imposter syndrome thoughts that all of us feel, first of all, like it's not just everybody who's listening here. I get it, travis gets it. It's totally normal, but we do have fun things to look at that can help kind of avoid that. So both of you are worried about, you know, people watching the content. Well, we have retention graphs. If you're looking at your retention graph and people are genuinely bored and clicking off the content, then we know we need to slightly change something.

Speaker 3:

But we have no proof that we're boring and people don't want to watch us or we're not funny, just based off of our own opinions of ourselves, which are usually wildly inaccurate or skewed in our mind.

Speaker 2:

So let me talk a little bit about why do we feel?

Speaker 2:

Let me talk a little bit about this confidence thing, because I see other people in chat saying the same thing and it is really interesting because we all you know when we're doing, when we're making content, we're working in a field, we're in the entertainment field or educational field and people who watch us typically don't know that we struggle with these things. And what's interesting is, if you understand that in a real way, then you become more confident. In a real way, then you become more confident because you realize that. So there was friends of mine that would dance and stuff like, oh I messed up. They don't know that, no one knows. No one knew you messed up. The only person who knew was you. So pretend like you meant to do it, like embrace those mistakes.

Speaker 2:

Embrace those things that make you, that make it seem more real and interesting, like, embrace those things so the confidence will come with time. The only person I know that's confident 100% of the time is Savage, but I mean everyone else has these moments.

Speaker 3:

Have these moments, it's so true, though, and I think when you watch other people's videos, these are the things that you naturally connect with.

Speaker 3:

These are the things that make you feel like you're seeing a human on the other end, someone that you want to be friends with, someone like those slower moments, those mistakes, those just natural bits of personality that come out in that, which are very challenging to have in scripted content, and oftentimes, if you do script that in, it comes off just not very genuine, or you can tell that it's scripted and that's not to say.

Speaker 3:

Sometimes it's not funny, but it's those very just human moments, and I think that's one of the things about the longer form content that is really important, and it's not just about how can I make my video as long as possible. It's how do I make my video long but just show up in a very genuine way that just connects with someone on the other side, because, while we can receive a ton of value from short, condensed content, it's a different thing we're kind of after with the longer content, and I think both are very valuable on the platform, but it's hard to put out long content and it's hard to switch up your style and feel confident, especially when we know, when we switch things on youtube, it's probably gonna do bad to start, yes, and then it does bad, and then we feel worse. Now we don't want to do it again, but you have to do it again.

Speaker 6:

Listen to me, you have to do it again so good yeah, I, I just I think you both uh, hit the nail on the head there and, um, yeah, it's funny because I do help a lot of, like other musicians with confidence in their music so not necessarily like, obviously, youtube videos, but it's so easy to recognize that in other, I guess other people that you're trying to help, but then you also it's easy to ignore it in yourself or not see it in yourself. So, yeah, that that was very, very helpful.

Speaker 2:

So how do you keep um? I think one of your questions was like how do you keep it interesting? Can you ask it again, just so I make sure I answer it right.

Speaker 6:

Yeah, um, because I'm trying to lean away from you know, uh, heavy editing, b roll and and onscreen text and just keep it more conversational. Um, so I'm just trying to think of, like, instead of just one continuous shot of me talking to a camera, like I am trying to think of like other ways to keep it engaging, Like I thought maybe, like I don't know, like my iPad and a pencil and kind of doing like a whiteboard thing to write down what I'm talking about. Um, I don't know, I'm just trying to figure it out.

Speaker 2:

Pattern interrupts. Uh, pattern interrupts can be as easy as zooming in it also could be, and I think maybe the best thing is a change of uh, change, not just change of pace but change of background, which might mean you might have to shoot in three different areas, three different locations, but record the same thing in all three so that when you edit it, you can pop it however you want to, and literally you can just be talking here and then the camera's seven inches over here Maybe you're in the kitchen you just place it in different places, record the exact same thing three times, however many times, and then when you edit you can make it seem like you recorded these things kind of in improv, in a way, and you just kind of cut around it that's a really good idea.

Speaker 6:

I only do one camera, so I like the idea of doing different shots.

Speaker 2:

That's I never thought of that. Yeah, Most people don't. And again, the best thing is to the one thing some people do make mistakes are they'll just shoot one part of it on the one camera and then go somewhere else and try to shoot the other part. But if you shoot the entire thing on each camera, there might be different parts that speak more to the location that you're in. So you don't, you don't pigeonhole yourself into just well, this shot only said this thing. Well, this shot, you said everything, so you can do whatever you want with it.

Speaker 3:

Ooh, that's good advice, Travis.

Speaker 2:

It's almost like I'm a vlogger, but I'm not.

Speaker 3:

Wow Okay, travis starts a vlog, channel 2025.

Speaker 2:

my gosh, you've lost your mind. Now, jen. What's going on? What's going on All right? Thank you, robert. So much for your question. We appreciate you. Thank you very much. This is fun, jen. I feel like you know this is fun. I think what we need to do is we need to do more of these, maybe in a summit discourse.

Speaker 4:

Maybe in a summon discord, I don't know. I've always thought live streaming this, this podcast, would be amazing. I love it. Who's next? I think it's fun. We get to switch it up. Huh, yeah, I'm. I'm inviting ren on stage.

Speaker 2:

Travis, this is gonna be like savage vlogging channel, something like that I don't know if we can contain him. We I don't know if you saw, the last live stream went off the rails there against community, against community guidelines. I mean that dude's getting a community guidelines. Strike right away. Alright, ren, alright here's Ren. What's up Ren?

Speaker 7:

Hello, my name is Ren. I just want to say first of all, hello Jen, hello Travis and hello everyone from VidEye Crew.

Speaker 2:

Oh yeah, let's go.

Speaker 7:

Yes, and also Candy Corn. It's Don't hate it, Don't love it. It's kind of neutral.

Speaker 3:

Okay, neutral is okay, neutral is fine, okay.

Speaker 7:

So to the main point. My question would be what are your some tips for on cold contacting for brand deals, Like some advice for the best way to monetize your channel? About actually being monetized yeah, I channel without actually being monetized.

Speaker 2:

Yeah, I love that so good. We had Justin Moore on a couple weeks back and he did a really good job of explaining this. But I will say that you have to have a thick skin for this part. There's a lot of no's coming. You only need one yes for things to start to roll. There's a lot of no's, yes, for things to start to roll. There's a lot of no's Because cold calling implies that you are going to a company or a brand who isn't looking for you.

Speaker 2:

So when they start to reach out to you, it's easy. It's like yeah, okay, I'll do it for this price or whatever. But when you come email and again I would watch that episode to understand how to write your email but to answer your question more fully, you want to look for brands that align with your audience. That's going to be the easiest way that you'll be able to convince a brand who wasn't looking for you to look at you. So, for example, if you're a drawing or a painting YouTube channel, you go to a company that sells brushes and paint. That's an easy one. Like look, my entire audience loves paint. Uh, we paint all the time. I want to use your paint. Can we work out a deal and then use the strategies that Justin talked about. Um, for that content, jen, have you ever had to reach out to anyone? Most people reach out to you to reach out to you.

Speaker 3:

Why don't most people reach out to you? Oh my gosh, I used to do so many cold emails Like so many. It was, first of all, it's like a full-time job Brace yourself. It's very time consuming. The most important thing is finding the right email and just not necessarily looking at it as like, this first email is my yes or no. And I think this was the most important thing that I took away from. I took Justin's. I took one of Justin's cohorts several years ago and he changed the game, changed my perspective entirely.

Speaker 3:

And this first email, the chance of you being like well, them being like, yes, we love you, we're going to give you a million dollars in all of our products is, you know, it's probably unlikely, but the goal is to get in touch with the right person so you can follow up and you can check in with that person. You have a contact. This is networking. This is not looking for yes or no. This is making friends with people in the right places so that in a month or two, you reach back out, send them that same email. Hey, wondering if you know any campaigns opened up, just checking in seeing if there's any updates. Would still love to work together, and then you're on their mind and then, before you know it, they are thinking of you and be like you know what? I know a small channel that would fit this part of our budget and campaign that we're doing next quarter.

Speaker 2:

So it's not about getting those yes or no's, it's about making friends in the right places, which then lead to more yeses down the line if there are conferences for your niche, it's another great place to meet people um things like vidcon for youtubers, but then also like uh different like like packs for gamers or cosplay things.

Speaker 2:

You know if you're into that sort of genre you can meet Comic-Con so many influential people that can connect with you and connect you to where you want to be. So be very social. The better part of the thing is they're not just invest. So here's what an actual advertisement looks like from the advertiser standpoint, because that's what you have to look at. You have to look at it from their span, their standpoint. They're trying to get a return on investment. That can be one of two or three things. Number one is they might want, uh, brand affinity. They might want people just to know more about their brand, where they're not worried as much about sales conversion.

Speaker 3:

They just want more people to know about them, and that's a great one and this is where small, small channels are good, because you have a concentrated, very niche audience yes, yes, those are the ones you really want, because you don't have to worry about technically they're good for a lot, I mean they're good for everybody. But yeah, I was gonna say they're good for like every category, but this is where you use it to your advantage.

Speaker 2:

Well, you don't have to worry about. You typically don't have to worry about how many views you got as a level of success, right. And then there's ones it's like well, we're going to give you so much money we want to make. Whether or not you get another shot at them has a lot to do with how your video performed Not as fun, but valuable.

Speaker 2:

If you can get into the first one, where you have a brand affinity and they're just trying to, you know, wind their brand, which might be some indie, might be some some smaller companies who are still trying to get their name out, could be companies that are using GoFundMes. They love to talk to YouTubers and, you know, have an opportunity to promote that way. Um, then you can use that to leapfrog to bigger companies. I mean, that's, that's just the way it works. You look at your portfolio of people you've worked with and you go to a bigger company. Oh, I've worked with these companies. You're probably familiar with them. This is what I've done for them and this is what I can do for you. So that's the way I would look at it. I hope that somewhat answers answers your question, ren.

Speaker 7:

Yes, it definitely much does. And, jen, I actually wanted to follow up on what you talked about with how you want to more network versus, maybe, email. Would you want your first email to be more on the lining of just connection versus brand deals based on that?

Speaker 3:

I was personally taught where you still want to cold pitch and it's just most likely they're going to say no and you say, okay, you know, follow up in the future. And then you connect and network with that second email. You're not necessarily pitching again when you touch base. You're checking in, be like, yeah, see what's going on. Um, you know any upcoming opportunities still would love to work together and at that point it's more of a connection. But the way I am familiar and learned it is that the first one still is a cold pitch, short and sweet though thank you very much for for both of you very much appreciate it.

Speaker 4:

Yeah, anytime a great question uh hey guys, we actually have a follow-up question, uh, regarding this, from our another boost member, senior lan um. Are there any good platforms to get sponsorship instead of reaching out?

Speaker 3:

there used to be I was gonna say there used to be. I'm like trying to think of the names of them there was like social blue book, I think.

Speaker 2:

I think it was social blue book, um, I mean, I think there still are.

Speaker 3:

I would. I'm I'm sure there are still good ones and I would say those are a lot of the time very popular for just I would say, kind of like UGC content. Right At least that's what I'm more familiar with, using those websites for kind of.

Speaker 2:

Yeah, Okay, next up Koi Fish. How goes?

Speaker 8:

Hello, travis and Jen and the VidI crew. Thanks, vicky, for the invite. It's nice to be able to talk to you guys. I'm a huge fan of the podcast. Of course you know I'm a big fan of VidIQ in general. That's true, it's really really nice to be able to talk to you guys. But I think if I didn't ask this, vicky would be really mad at me. So I tend to get pretty passionate about the use of AI and how that affects the future of content creation and where things are going to go for the future of media in general. So I wanted to ask a question that I kind of just thought of that might provoke some thought in some people. So here it is. So the world today seeing is no longer believing because AI and information. With that in mind, you think that people in the future, 10 to 100 years from now, will start binging our older content because AI and automation have drastically altered the way media is presented.

Speaker 2:

This is a great question. I feel a certain way about AI myself and robots and everything that could take over the world, which I believe AI will do, and while I don't like it, now, if AI is listening, I welcome my overlord, my new overlord.

Speaker 3:

I was going to say don't you be mean to AI, siri or Alexa? Be nice to our robots.

Speaker 2:

It's worrisome right now. I don't know if you saw the new OpenAI stuff that came out just in the last day or so. People are making new cartoon pictures of themselves. It's kind of the new thing. It's the new hotness. Yeah, I have, it's all over the place.

Speaker 2:

It's a new tool, but it's unfortunately, a tool unlike anything else in the history, in human history. Forget about history. And to know what's going to happen in five years is practically impossible, because the strides in which AI makes is not linear, it's like exponential. So what would normally take us a year to accomplish something AI does in weeks or months. So the rate in which AI is growing and getting more intelligent and doing all these things and trying to find the ways to interact with humans in a different way and to understand what we like, it's getting so. It's getting too good. It's getting worrisome.

Speaker 2:

I'm worried. I'm worried about it in a way, like it's very. It's something to be to be aware of. I don't know what, I don't know what you can do about it, but you should be aware of it.

Speaker 2:

On the other hand, if you know how to use the tool best, if you're like the best at using the tool and making incredible content, then it's only a tool and as long as the education or entertainment that you're making from it, the viewer doesn't care how it was made, it's just good content. The viewer doesn't care how it was made, it's just good content. So I think, for the time being, looking at how to use AI to your advantage is a better use of your time than trying to figure out a way to stop it, because it's unstoppable. Whether we like that or not, that's up for debate. Once we are jailed by our uh ai overlords, we can talk about it together then, but for the meantime, um, getting good is is the is the way forward. Will we watch that and will we be looking for more authentic content in 5-10 years? I don't think we're going to know the difference.

Speaker 8:

5-10 years, I don't think we'll know so a follow-up to that real quick, just to kind of continue it off, just to finish it off here so do you think that videos and stuff like that that we're doing on our YouTube channels right now today could continue into the future to make money for our families in the future?

Speaker 2:

Yeah, absolutely.

Speaker 8:

So, hypothetically, 50 years from now I pass away, my family could actually still utilize my YouTube account and AdSense and still potentially make money.

Speaker 2:

Well, so I mean 50 years from now.

Speaker 3:

If they left it to you.

Speaker 2:

Yeah, maybe. I mean we've never had.

Speaker 3:

I hereby leave my YouTube channel and Google AdSense. My dearly depart it.

Speaker 2:

Yeah, I think it'd have to be part of the company and I mean, who knows what things are going to look like? I mean, google might not exist in 50 years, so that's the other thing. It's like, even hypothetically, you'd have to look at what's happened now, like when someone dies, who gets their? I think it's just a property, and if you have, if you have an LLC or something like that, which you probably should have anyway, you can, you know, you can have them be a part of the LLC and then they can take over and so on and so forth. But yeah, to know what's going to happen that far in advance, I don't think anyone does and I really I would hesitate to make any predictions that far out. Yeah, I mean, they might just be making batteries for the AI and that's their job. They don't get anything else, they just have to make batteries. Maybe they're like the matrix, where you are the battery. What about that?

Speaker 9:

There you go, no, it's cool, I wanted to ask something.

Speaker 3:

Yeah, no, it's cool I wanted to ask something.

Speaker 8:

Yeah, I wanted to ask something a little bit different. Just kind of like, looking at AI, and I see AI for what it is it is a tool and it is something that we can't fight, and I think using our energy to embrace the change instead of fighting the change when it comes to content creation is probably a really good thing to do, because, let's face it, it's in our face, it's too much money to be made and, uh, whether we like it or not, uh, I welcome our ai overlords.

Speaker 2:

I think we have to. I see someone says I predict savage will overthrow our robot overlords in 50 years. There you go. Savage is fearless. Thanks awesome. Thanks, guys, we appreciate you koi is in all the live streams all the time. Such a good guy.

Speaker 3:

I was going to say that.

Speaker 2:

Good guy.

Speaker 3:

Who do we got now?

Speaker 4:

We got, how we Got here, hello.

Speaker 2:

How did we get here?

Speaker 10:

I'm wondering that myself some days. Yeah, I'm just. I think I struggle with a lot of things. The people have been talking about a lot of it's confidence, but then, um, also knowing when I get that, uh, when I do get a positive upbeat in viewership, and that how to? How to really keep that going?

Speaker 2:

you mean how to double down?

Speaker 10:

yeah, how, like how to double down without again being too repetitive, or and also without, uh, you know, streaming outside of my going outside of my comfort zone yeah, I love that.

Speaker 2:

Uh, we talk about this pretty often because a lot of times what happens, jen? One video or something will pop off and then, all of a sudden, creators yeah, I don't know what to do moment we wait for, and then, all of a sudden, paralyzed.

Speaker 3:

What do we do next?

Speaker 2:

so true, though what do you tell people jen?

Speaker 3:

I know that there's a fear of repetition, and I see this a lot among creators who don't even want to say something that they've already said in a past video, like I've seen that come up several times. But, like I mentioned, this another in another video, treat every video like it is its own video, and repetition is what's going to continue. That momentum, and when you overdo it, well, the momentum will die. But I want to give you a spoiler the momentum is going to die that momentum, and when you overdo it, the momentum will die. But I want to give you a spoiler the momentum is going to die anyways.

Speaker 2:

That's true.

Speaker 3:

It's like the hard truth and when you're in that just you're going up the hill, Just enjoy the ride. Enjoy the ride. Produce similar content as much as you can Always. Think about it. As if someone just watches this video. What do they want to watch next? Something similar, something very similar, and it will come to an end. So don't be afraid to do whatever you want to do or whatever it takes to keep the reach going wider than usual, but I mean, you're not going to be the one that messes it up. It just ultimately comes to an end yeah, and I think so.

Speaker 2:

Whenever I talk to a channel that's popping off, the first thing we work on is what's the pivot or what's the next thing, what's the thing that's going to keep us going after this thing slows down and it always happens. I'll never forget talking to a creator back in 2020, when bitcoin Bitcoin was blowing up and they gained like 30,000 subscribers in a month and they were super happy and we were talking and I said, okay, we need to prepare for when this slows down, and it was funny. They emailed me like a month later and they said exactly what you said just happened. Things are slowing down. I was like, yeah, but we've already started preparing, right, so you feel better. She goes, yeah, yeah, I'm so happy we started preparing for this because they don't know otherwise. She was in the middle of it like, oh my God, this is great, I've done it. I've succeeded at YouTube.

Speaker 3:

Well, I mean middle of it, like, oh my god, this is great, I've done it, I've succeeded at youtube. Well, I mean, you have in a sense, but it's not a forever thing.

Speaker 2:

It really isn't not. It comes back, it's just waves, just an emotional roller coaster. It is. But, um, to note. What to double down on is to think about, is to obsess with your viewer, about your viewer, why they came, what they like about what you just did and what would they like to watch next. Logically and that can be the hardest thing when you're a creator of your own content to think outside of your own brain and be like okay, what is the viewer like? Sometimes you just look at comments, sometimes you can ask, but it's, it's usually something obvious. As long as you're out of your own head, you're not thinking oh well, I want to do this. Don't think like that. Think what would my viewer want to watch next? What's the next rabbit hole they can fall down? What else would they like? I'm trying not to talk as much because I know that there's some audio issues for some people, but I'm recording. Uh, perfect, it sounds clear.

Speaker 3:

Oh it sounds good. It sounds good to me, yeah, no, it sounds good.

Speaker 2:

But I think it's important to understand that none of this stuff lasts forever, like the streaks end at some point, but it doesn't mean you can't start another one. You absolutely can.

Speaker 10:

What I'm finding is specifically it's a set of the way I've formatted my titles. It seems like that's really picking up people's interest. At least, that's the only real major change I had made, and I'm just wondering how long until that that sort of can wear out and get tired. Do I just keep using that until well?

Speaker 2:

look at it like this who, what youtuber do you watch? Your kind of you could say you're almost obsessed with you just really like to watch their content yeah, he did did cut out there a little bit travis, tell me, tell me someone you can think of that you watch now, that you're maybe not obsessed with, but did you just watch all their stuff?

Speaker 10:

there's a few different ones. I'm trying to to think uh well, as long as you know that person?

Speaker 3:

yeah, you think of someone.

Speaker 2:

Then what travis then answer the question for yourself why have you continued to watch them? Why did you watch their second and third and fourth video? Why have you again maybe not obsessively, but like, yeah, every time they pop something up I have to watch that why really analyze that? And that's the feeling you want to get from your viewership.

Speaker 3:

And it's okay to use that repetitive title structure. Yeah, that's not a big deal, because the same structure could mean a lot of different video ideas themselves, but it's representing that this is similar content to what you liked when you watch this one.

Speaker 2:

Yeah.

Speaker 10:

Thank you very much.

Speaker 2:

Yeah, thank you so much for joining us. We appreciate it. How we got here? I like that name. It's a good name.

Speaker 3:

How did we get here? Yeah, I like that too.

Speaker 2:

How did we get here, Jen? I don't know.

Speaker 10:

Hey, let's, how did we?

Speaker 2:

get here, jen, I don't know. You guys are so cute. Hey, let's go. I love that. Come to the channel and find out. I love it Awesome.

Speaker 4:

Who do we got next?

Speaker 3:

Dan time we discuss.

Speaker 9:

Hi everybody. Hey, Hi Dan. First I want to say just thank you for this community that that you've built um. I'm very, very blessed and fortunate. You know you've um. You answered a question from me before on on the boost um. You reviewed my thumbnails on vid iq um about last summer. Um, so just very, very fortunate um. So just thank you for for that in the discord community.

Speaker 9:

Really awesome group of people we have here I love it I think a lot about, uh, what you said about the tv or what was said about the tv format, um, in the one of the last episodes, and I'm thinking about how I can apply it to my channel. So my channel it's all about career discovery, um, career discussion, career exploration. I speak with real professionals to talk to them about what they really do, what their job is really like and how people can pivot into those careers or start out going in that career. Now, each video is about 20 minutes long and I'm really at the mercy of the person I'm interviewing with. Some of the people are phenomenal and some of these videos I have to edit down to, like you know, 15 minutes or something like that.

Speaker 9:

So, with the TV format in mind, I'm trying to think how can I extend this a little bit, because I'm at the mercy of the people I'm interviewing and I already have playlists developed so I can. If people really want to watch more, they can use the playlist feature. But I'm thinking about how can I make them longer and I'm thinking could I take two videos that are similar, like two different doctors, and create a new video that's just the two videos basically spliced together, or should I create new content and tack that on the end maybe like a 20-minute wrap-up of me doing a solo or more about the career, maybe career outlook salaries. I'm kind of thinking about what I should do next. What are your thoughts?

Speaker 3:

I have thoughts. Travis, do you have thoughts?

Speaker 2:

I think he was answering his own question, but go ahead, let me hear your thoughts.

Speaker 3:

As soon as I was going to say what about a new type of content? And then you said that and I think it would be interesting to put yourself in a position where you're not at the mercy of others, and I think that you've collected so much information from talking to so many different people. How are you delivering that information now to your audience?

Speaker 9:

What are your takeaways that someone would benefit hearing, just in general. I thought about that. So I had a perinatologist on the show like a high-risk pregnancy doctor, and I ended up doing like a five-minute video of that, just a solo video. You know, five good, five bad and five minutes and it did not perform well at all. No, it was only one, but I've been thinking about that. Maybe that solo, that solo approach, but, jen, kind of a follow-up to that, I guess would be should I release that content as another standalone video or only make it available spliced together within the other video? What are your thoughts?

Speaker 3:

What do you mean by with another video? Sure, sure, sure. So if let's just say I interviewed a plastic surgeon let's go with that.

Speaker 9:

And you know I do the normal 20 minute video or whatever and I decide I want to add like a 20 minute of new content. So maybe I'm doing Outlook, maybe I'm doing you know, starting salary, whatever. Do you think it would be good to have that as its own video, that is, also say, I don't know 20 minutes long, and also make that available as a second half of the Plastic Surgeon video? So it's like a full 40 minute video, 20 of interview, 20 of me with a wrap up, or keep them two separate videos as well? These are all the ideas I'm swimming in my head.

Speaker 3:

Okay, I see what you're saying here, kind of like a second half of the video to push that timestamp Correct. What is the ultimate goal of your channel? What are you trying to do for your audience?

Speaker 9:

Sure. So like that it's all about career exploration and discovery. So someone that doesn't necessarily either know what they want to do when they quote unquote grow up or someone that's looking to pivot later in life and you know they might be, they might have worked a job as doing, you know, as an accountant, and they're trying to pivot into something else. They don't know what they want to do, so maybe they see something of interest to them, kind of spark some ideas and oh, I hadn't considered that you know, these skills I have as an accountant are applicable to this other industry. That might be something worth exploring.

Speaker 3:

So if I'm your target audience and I don't know what I want to do, I might not be totally sparked by like one job title. For me, something interesting might be, like kind of how you just said, if you have skills X, y and Z, try these careers. And maybe this is a compilation of you prioritizing what your audience is struggling with and the knowledge that you have from talking to so many people in so many different careers and maybe putting together something that makes sense when we think about what they're struggling with. You have the information that they're looking for. How can you organize this in different ways? That's becoming a little bit of a wider reach. Maybe not just one job, one example, but maybe it comes down to salary, maybe it's you know, five jobs starting over six figures to pivot to in your 50s. I don't know Something along those lines. But think about what your audience wants, because you have the information and I to be doing a deeper dive into what that audience is missing from the channel right now okay, okay, that'll make sense that's amazing.

Speaker 2:

Thank you for that, jen's so smart. Yeah, we got time for one more question, which I think think is from someone who is not able to come up on stage, but we'll read the question and then we will answer that, okay.

Speaker 3:

Let's go.

Speaker 2:

You wanna read it, Vicky.

Speaker 4:

Hey, what's the best way to track analytics whenever you change a thumbnail or a title, because I thought about changing one or another thumbnail or a title to hopefully revive one or another video. Is it just a thing where you change something and look back at it after one week or so? Because I saw people building pages in Notion to track data, which also sounds interesting. That's the question.

Speaker 3:

Travis, this is all you. You are the king of analytics, so here's over here there's no good way of doing it.

Speaker 2:

You screenshot everything. This is gonna sound so ghetto, but it's true, because I've done this, I've had friends do it. The day before, you screenshot it, you save it somewhere, you wait a couple days, you screenshot and you compare them. It's dumb, it's dumb, but it is. It works.

Speaker 3:

I mean that's I like and then you throw them into notion. If you're next level, like this person's talking about bro notion, then you keep it organized I don't even use it.

Speaker 2:

What are you talking about?

Speaker 3:

I, I can't use notion, notion I have the notion to not use it.

Speaker 2:

How about that?

Speaker 3:

it's so, it's so, true though I, literally I'm the same way. It's just screenshot after screenshot after screenshot. Maybe there is a really organized strategic approach.

Speaker 2:

I wish there was, but literally that actually works. I know it sounds silly, but that's literally the answer. Okay, so we're going to end this episode here, but here's the thing Lots of things going on. We had the episode before this. We got some episodes Jen and I are going to shoot that are going to end this episode here, but here's the thing lots of things going on. We had the episode before this. We got some episodes Jen and I are going to shoot that are going to blow your mind. It's going to be great and from what I'm seeing in chat, people love this and they want us to do it again, so maybe we will record live again. What did you think, jen?

Speaker 3:

I had a blast.

Speaker 2:

That was super fun yeah, we might got to do this again. We might got gotta do this again we might gotta do this again. We might gotta, we might gotta if you're new to the podcast, make sure you give us the five stars on apple podcast or hit the subscribe button on the member.

Speaker 3:

Only five stars, only five stars, only five, only five, or cadbury eggs, either is fine uh, five, five stars five stars above. Uh, we're actually going to say no eggs five stars.

Speaker 2:

No eggs, wait hold on. No. No candy corn I don't know.

Speaker 3:

You said it first.

Speaker 2:

No way you tricked me. I don't like that, um, but for those that are here in chat, we'll we'll hang for a little bit after the recording and talk to you a little bit more if you listen to the audio podcast or watching on youtube. Thank you for joining us and maybe you should be in discord. All you got to do hit the link below or go to vidIQcom. Slash discord and join us here. Say goodbye, jen.

Speaker 8:

Bye.

Speaker 1:

We hope you enjoyed this episode of Tube Talk brought to you by vidIQ. Head over to vidIQcom. Slash Tube Talk for today's show notes and previous episodes. Enjoy the rest of your video making day.