TubeTalk: Your YouTube How-To Guide
TubeTalk tackles the questions that real YouTubers are asking. Each week we discuss how to make money on YouTube, how to get your videos discovered, how to level up your gaming channel, or even how the latest YouTube update is going to impact you and your channel. If you've ever asked yourself, "How do I grow on YouTube?" or "Where can I learn how to turn my channel into a business?" you've come to the right podcast! TubeTalk is a vidIQ production. To learn more about how we help YouTube creators big and small, visit https://vidIQ.com
TubeTalk: Your YouTube How-To Guide
Why Are Views So Hard To Get?
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Ever wondered how to keep growing your YouTube channel when faced with seemingly impossible challenges? From seasonal content slumps to promoting topics nobody's searching for, this episode delivers actionable strategies that transform obstacles into opportunities.
When a physics tutorial creator asked how to maintain momentum during summer breaks when students aren't studying, we explored creative ways to pivot content while staying on-brand. By connecting physics concepts to fun summer activities and experimenting with short-form content, educational creators can turn the "off-season" into a period of creative growth and audience expansion.
For the indie horror film enthusiast struggling to get views on movies nobody's heard of, we revealed powerful techniques to leverage the familiar as a bridge to the unknown. By creating comparative content ("If you like this popular movie, you'll love these indie gems") and tapping into streaming platform searches, niche creators can find their dedicated audience without compromising their passion.
The most surprising segment tackles YouTube's dramatic change to view counting metrics. Creators woke up to a 30% increase in views overnight as YouTube aligned their counting method with TikTok's approach. While the numbers might look better, we discuss what this actually means for monetization, brand deals, and performance measurement.
Throughout the episode, we challenge the self-doubt that plagues creators thinking "who cares about my content?" by demonstrating how specificity is actually your superpower. The narrower your focus, the more opportunities you'll find for collaborations, special access, and building a fiercely loyal community that mainstream creators can't match.
Whether you're battling seasonal fluctuations, promoting niche topics, or trying to make sense of YouTube's latest metrics changes, this episode provides the mindset shift and tactical approaches to turn YouTube's mayhem and chaos into your competitive advantage.
Welcome back to the only podcast. That's 95% more live than the last time we were live, which means we weren't actually live, but now we are.
Speaker 2:Jen, we did it, we did it. We're here. We're here In person.
Speaker 1:We did it again, but this time just me and you.
Speaker 2:Yeah, just us.
Speaker 1:Just us, just the two of us.
Speaker 2:And hopefully the way the podcast keeps going, because I got plans.
Speaker 1:She has Listen.
Speaker 2:I got plans I was had last time and I won't stand for that at the end of this episode.
Speaker 1:You're not wrong. I will say this, though your plan sometimes a little sketchy. Can we talk a little bit about how long and how hard it is for you to get to Seattle without any kind of issues happening? Because last time?
Speaker 2:What happened?
Speaker 1:last time. Last time you were late. You were late o'clock and you had the parking where you didn't actually pay for parking my gosh.
Speaker 2:I went to, I booked a reservation at a very sketch hotel and then drove away. I was like I'm not staying here. I was late for the party that.
Speaker 1:I was going for the YouTube party that we went to Right.
Speaker 2:And then, just like, flew into a parking lot across the street meant to pay for parking. Travis was like just come inside.
Speaker 1:I will help you pay for parking, because it wasn't working for me.
Speaker 2:I never paid for parking we.
Speaker 1:I don't know how you got out of there.
Speaker 2:Come get me every person said they were like don't mess in seattle, like they will get you you literally were the luckiest person.
Speaker 1:I've never seen this before, because you were there for like three and a half hours or something right yeah, no, I was just there like parked like dead center, no parking garage, just like right there so you don't actually own your car now, you just don't somehow they can fix my windshield that's the other thing. So last night jen comes up to seattle to come do this episode and what happens? Tell us about that.
Speaker 2:I don't know exactly what happened, but something flew up my windshield obviously a rock, a very large, a bird I don't really know A bug a bird.
Speaker 2:We don't know, but it cracked my windshield so hard that glass flew onto me because it was such a powerful thing. What? Yeah, I sent you the picture. It's not like the whole windshield didn't cave in or shatter or anything, but it was such a hard punch that little shards of glass flew back at me and I was like, ah, what's going on? What did you hit? I didn't, I literally don't know, and I didn't find like a rock or anything in the car and it didn't like fully go through, just hit enough where like glass shattered back. So I just have like little tiny shards of glass and like a problem for later well, if you didn't know, this actually is a podcast about youtube.
Speaker 1:I know it has nothing to do with what we just talked about, but you just need to know it's a journey.
Speaker 2:We're here, we're here. You have to understand the struggle it was to get this, what it takes to make this podcast happen in person, I'm telling you Y'all thought it was easy, but it's totally not All right For those of you that are new welcome. My name is Travis.
Speaker 1:Which is a hot topic.
Speaker 2:It's probably like the number one most cared about thing.
Speaker 1:I need more views.
Speaker 2:The biggest concern. I feel like we don't even hear. I want more subscribers. I feel like we don't hear that anymore, really.
Speaker 1:Yeah, hopefully people understand, like the difference between views and subscribers. They aren't connected directly.
Speaker 2:Because you could have a million subscribers that aren't watching your channel anymore, and that happens.
Speaker 1:Yes, it happens.
Speaker 2:People who have been on the platform a long time have audience that have just grown out of their content, which is understandable. Just because you have those subscribers still doesn't mean they're watching what you're doing now, which is normal.
Speaker 1:I personally know people in this exact situation and I will not. I will not name them. Don't forget jen, every once while you should look at your camera I was looking at my camera were you, I don't know. See, we're in a, we're in a studio. We're both trying to figure this out I'm gonna just look at. I like looking at jen and then I look at my camera and then I look over here, just because uh, yeah, okay let's just get. Let's just get to. The people are probably like, okay, get to the point.
Speaker 2:Get to the views. How do I get views?
Speaker 1:So the first one is an email, of course, theboostvidiqcom you can send that to us and the first one comes from Mark. It says dear Jen and Travis, youtube is the den of mayhem and chaos. That is all I wanted to start there, because last night was the den of chaos and mayhem for Jen YouTube entirely. Yeah, YouTube all together.
Speaker 2:Mayhem and chaos. No matter what Good things, bad things, it's mayhem and chaos, no matter what he's kind of not wrong, though, can we be for? Real New slogan.
Speaker 1:We need new shirts. See every episode we're like we're going to need a shirt for that. We need a shirt for that.
Speaker 2:Mayhem and chaos uh, oh my gosh, it's really spot on, amazing.
Speaker 1:All right, well anyway, mark mark has no question, so we're gonna get to the next one. Thanks, mark, we appreciate you. Next question all right, I gotta put my glasses on for this. I hate that. Hi travis and jen, you're my number one podcast to listen to on my commute. Oh, let's go. You have to watch this, though you know you gotta watch on the youtube channel, of course you're not while you're driving, not while you're driving.
Speaker 2:Wait, maybe they're a train computer.
Speaker 1:They're probably listening to the audio podcast, but really in this episode you should be watching on YouTube.
Speaker 2:Thanks for keeping me informed and entertained. I don't want to say like. I mean you can watch it and listen to it at different times.
Speaker 1:That's genius, taking the information twice. That is genius review. Don't forget the five star review. Some of y'all are slipping. Thanks for keeping me informed and entertained. I have a physics tutorial channel and I've noticed that my views significantly dipped during the summer. Since students are on summer break, how should I approach this off season? I assume stopping to make videos would not be the right choice to grow the channel. Any idea what my mindset would be during the down season?
Speaker 2:Thanks, okay, and this is from a text message Okay, this my mindset be during the down season. Thanks, okay, and this is from a text okay, this is kind of fun, this comes down to like an ideas situation. Yes, so obviously the target audience we're dealing with are students. Yes, not in school, right? So what did students?
Speaker 1:do in the summer anything but school?
Speaker 2:fun things so how can we tie physics into like fun things like is there physics behind? Like building a giant slip and slide?
Speaker 1:I think physics happens all the time probably. I'm not a scientist you're not well, you're fired, get out of here right now. Spoiler I mean, you told us you were a physics major. Okay, no, this is good, okay, but you see what I'm saying, though, so like we have the school stuff.
Speaker 2:It's priority to you.
Speaker 1:Know ace, your classes pass their classes whatever your goals are, Are you helping people cheat on their? What are you saying?
Speaker 2:I'm saying we have the people who are trying to ace it and the people who are trying to pass it.
Speaker 1:Okay, I'll keep going.
Speaker 2:So they're looking for help and the focus is school academics, but in the summer there's got to be a way to kind of just have fun with videos. Maybe it's even fun for this person to just lean into fun physics project experiments, things that are maybe outside of the classroom, that just seem interesting. I also think this is a time like passion project.
Speaker 2:Have fun with your channel yes you're kind of doing what you need to get done and a lot of times like highly discoverable videos and keeping that up during your in season or like your peak season can feel repetitive. Yeah, they can feel more like work yeah sure so is this an opportunity to just have fun with some content, to try new things, to experiment, to like, literally do experiments.
Speaker 1:It's not a bad idea I think also it's important to point out that youtube's across youtube's, views across youtube, tend to go down around that same time, so it's not just channels like this that will see a dip in, because everyone's trying to get out in the summer.
Speaker 2:Man summer, summer's summer's tough right after christmas, and summer are tough yes and like we know this and it's one thing to just be like okay, like I'm gonna get normal views, but we don't really like to accept that no, I.
Speaker 1:But I love the idea of doing like, uh, physics based kind of fun activities. Um, I guess we don't really know like what age group they uh, it doesn't really say on the email. So I feel like physics, I mean, we don't really know like what age group they uh, it doesn't really say on the email.
Speaker 2:So I feel like physics. I mean, I don't know, I feel like you don't get into physics until like high school or college at least. I mean, I don't think we're teaching physics to kindergartners, right, but I guess maybe we are.
Speaker 1:I don't, I don't know I haven't been to school in a long time. I wonder if, uh, the reason I say is because what if the the type of content that they're trying to do for the fun stuff? Do you aim it more towards a slightly younger audience or a college audience? I guess, again, it depends on who they're doing this for.
Speaker 2:I mean, I think that you keep it to your target audience, but just think about, like, what are their interests outside of school? Like, even if they're interested I mean, we're talking students is like their interest is TikTok. Like, even if they're interested I mean we're talking students is like, their interest is tiktok. Like, are there tiktok experiments? Like physics, like fun things to to test out? There are, though. You know what I'm saying.
Speaker 1:You've seen those like short form, where they'll put like a drink in something and then it changes color and then it comes out purple when it was blue or something yeah, I'm like kind of thinking the same thing, like I literally don't know what physics are, like we're not here to talk, oh my god, wait a minute, hold on. We're here to talk. Can we stop for a second wait? You mean you don't know what physics are?
Speaker 2:I like physics like what you don't know, what it actually is gravity. I mean, that definitely has something to do with it.
Speaker 1:For sure, that definitely has a lot to do with.
Speaker 2:That's all I think about is like gravity okay, let's just call it a gravity channel then like so for your gravity channel, go prove, prove gravity.
Speaker 1:That's a great idea. So just throw things in the air and let them drop right.
Speaker 2:Physics. Okay, Well, I'm thinking like chemistry and physics when I think about, like you know, when you get cool drinks like the coffee shop and stuff and they're all layered because, like the viscosity is different.
Speaker 1:Okay, look at you using big words.
Speaker 2:I don't know if that's chemistry or physics, but like I literally don't, know, but okay, that's fair though. But I'm saying, like you have college kids who are just like drinking their beer or macho, whatever we're saying, and like you layer cool drinks, like what's that?
Speaker 1:drink.
Speaker 2:Isn't it black and tan or something that's like layered?
Speaker 1:beers. Is there a black and tan? Yeah, I literally don't know. Like two beers layered. I only go to Starbucks for their breakfast sandwiches.
Speaker 2:Alex, you know what?
Speaker 1:that is no one knows it's a. Thing so make a video about it.
Speaker 2:Really things, but short form content I think could be a win here that's true because it's easy, it's experimental and it's I don't know. It could just be fun, it could be part of your daily life, more than the content you're making now I, you're not wrong.
Speaker 1:Yeah, this is this, probably is. I think it's all about experimenting. You still have a couple of months before that happens, based on when we're recording this, actually, not that long. The year's gone by very fast.
Speaker 2:Actually, it really has.
Speaker 1:Why are we in April already?
Speaker 2:All right, look, let's get to the next one.
Speaker 1:Next one's another text message. Hi, jen and Travis. I have a channel where I talk about horror movies and, more specifically, indie horror movies that not many people have seen. The problem is getting people to click on a video about a movie they've never heard of.
Speaker 1:I don't talk about the big popular movies, because there are thousands of other channels already doing that. I genuinely have a passion for these smaller indie movies, so do you have any advice on how to get people to watch something they might not know about? Well, that's a great question Passion is everything.
Speaker 2:First of all, you're winning because you have such a strong passion for something and that is really hard for most people to identify, to even make their channel about. Yeah, like you check, check one, like you have a focused channel.
Speaker 1:The hard part, that is the hard part and he does he also. They're also fighting against the overwhelming kind of popularity of doing what everyone else is doing. They're like no, I like these indie titles. I like these indie movies. I want more people to know about them, which is awesome. I would also say that you probably are in a unique position where doing indie films and talking about indie horror films would probably get you an in with some of those producers, directors and writers who are looking for promotions on those movies in the first place.
Speaker 2:That's actually a good point.
Speaker 1:You'd be surprised at how many doors that opens, no matter how big or small your channel is. You would be surprised at how many people are looking for free promotion like that.
Speaker 2:And the copyrights that you'd be able to potentially use.
Speaker 1:Please don't copyright. Strike me if I find it so. I think this is the key to success here. He's worried about how do you get people to watch it. Well, I mean, they're either going to find you or they're not. If you make really good content about this stuff, youtube's really great about finding people that like things similar. I see things on my homepage all the time that have nothing to do with things I've ever watched before, and then I watch them, and now I'm sucked in a hole for three hours.
Speaker 2:Okay, I think there's like a really good opportunity that, even though you don't want to talk about the movies that everyone's like loving, like the mainstream things, they're still the most familiar thing. And I think about this in like a book sense, where you use a strategy, that's, if you liked X, you need to know about these.
Speaker 1:I agree with this, yes.
Speaker 2:So if you what's a horror movie? I don't watch horror movies, saw, saw. If you like Saw, you need to watch these five movies.
Speaker 1:That's true.
Speaker 2:And using something that's really popular, to your advantage in that sense. But obviously you're not making your content about Saw. But a lot of times people don't know how to find things that they're looking for and they can only base things off of well, I liked this. How do I find movies that are similar to this?
Speaker 2:right and I don't think it matters to them if they're indie movies, major like, whatever kind of movies they are, but people are looking for good horror movies, yes, and I think that's a way to bring in a wider audience using a strategy like that. And then I also just think there's kind of like playing into a little bit of that fear, like are you a horror fan if you haven't watched these movies?
Speaker 2:oh, interesting, like fomo yeah, exactly, yeah, where, like someone thinks they know, like their horror movies, and I feel like when you kind of lean into indie anything, people kind of think they're hot stuff and they're like no, no, no, I know a lot. Do you feel like? Yeah, I feel that, I feel that Even just like indie bands or something where they're like no, no, no, I know a lot.
Speaker 1:Listen, I don't know if you know who I am.
Speaker 2:I'm kind of important. I listen to indie music.
Speaker 1:And then the other thing is you can do things like interview the directors, producers, writers, actors, and again you might think, well, I won't get as many views, that's true, but the people who will watch your content will be so invested that you're going to have this really cool community that you can kind of count on, and it's that same community that will help elevate you to bigger opportunities. Again, you'd be surprised at how powerful having a channel about something very specific is. I've seen this time and time again. Matter of fact, um, one of your former clients, um, uh, was caleb, caleb, yeah, yeah.
Speaker 1:So remember, we told him so he had a a channel about watching like marvel, superhero tv shows and stuff, and I said you know you probably could do, is you could probably leverage this to get into like comic-con or something for free? And he goes. Really, I go yeah, you have a YouTube channel about this stuff. I know it's not a huge channel, but I bet you could. What do you email us like a month or until later? Yeah, I'm going to the New York city comic-con for free, influential than you think you are?
Speaker 2:yeah, and I think this is a good idea too leveraging streaming platforms yes I think this is where listable content actually is super powerful, powerful. Yeah. Five indie horror movies you haven't seen on hulu. Top five indie horror movies you can't miss on netflix yeah yeah I mean things, that I mean people are I mean I'm always someone that's literally always googling lists like that based off of what streaming services like I pay for.
Speaker 1:Yeah.
Speaker 2:So I think there's an opportunity there to lie, to rely on that really known component, which is going to be the Netflix, the Hulu's, the Amazon's and then the unknown which is your problem are the movies.
Speaker 1:Right.
Speaker 2:So I think that I think you have a couple good options for discoverability. I don't want to like pat ourselves on the back here, you're not wrong, and the thing about it is you.
Speaker 1:You brought up a really good point because, um, the timely thing can be good if you cover uh, movies and stuff that have just come on or just about to leave netflix or hulu, like if you get people that are always coming to your channel because they want to see the movies and stuff they're about to leave because you know, every couple of weeks, uh, netflix or prime or whatever, they're always getting rid of content so you can say you know, you want to watch these movies before they leave.
Speaker 1:Don't miss, don't miss these movies, um, you know, hidden gems, and I feel like you'd be surprised at how big of an audience you actually can get from that uh. And so it's funny we we have this text message from someone saying I don't know how I can get people to watch, and we've just given you so many different options that can get you an audience that would absolutely love your content and never want to uh watch one of those quote bigger channels because maybe it is, maybe they are looking for something different.
Speaker 2:I think you could flip. It's not even horror, indie horror like you can flip this for? Yeah, that's exactly it. Like to get more views. Like you have to think about that known component differently. Like you have to figure out a way to have something familiar in the way that you advertise your content yeah because, again, you have this one single movie, you have this one single book, the single artist and nobody knows like nobody's clicking.
Speaker 1:You have to give them a reason why it should be interesting yeah, I, you know we talked about in the previous episode actually last episode, before this one goes live um, like self-confidence and kind of uh, when we had the discord call with those people so many people were like you know, I'm not confident in being on camera or I have self doubt or I'm in posture syndrome and this. While this isn't exactly that, you also can feel the tinge of it. Cause like how do I get people to watch my content? Make good stuff, bro. What are we talking about?
Speaker 2:Yep. Anytime I feel like you compare to a bigger something, bigger channel, bigger creator, bigger movies, mainstream something. There's always that little bit of like why am I special? Why is this important? Who cares? That's a big one, who cares.
Speaker 1:I mean, I care.
Speaker 2:We like to think nobody cares about our content as creators. Why would someone care if I watch this?
Speaker 1:Who cares? I care, they care, I care, we all care.
Speaker 2:We care. Actually, I won't watch horror movies.
Speaker 1:I don't either. I care about you, but I did watch Saw. I'm not watching. I watched all the Saws. I'm not going to lie, so here's what happened. What happened was.
Speaker 2:You watched all the Saws. Here's the thing.
Speaker 1:Here's why. Was it Saw fan ago, uh with my ex, uh, we were. I know this is where all the bad things happen right here's how it happened okay it's just one of many things um so is this why you? Broke up. No, they're not the only reason, um, but anyway we had. We want to rent a movie or something and I think her daughter at the time I mean it's still her daughter, but at the time her daughter at the time I mean it's still her daughter but at the time her daughter said that I mean, she doesn't have the daughter anymore.
Speaker 1:No, she has the daughter now. Anyway, you're snorting now. Is that what's happening? Is that where we're going with this? It was such a good catch. Okay, good, no, I got it All right, we're good. So anyway, they were like well, I want to rent a movie, I want to watch Saw and I'm like I don't want to watch Saw. It looks gross, so, but I'm like I'm trying to impress the girlfriend and all that.
Speaker 2:That's fair, trying to impress.
Speaker 1:I'm like, okay, let's watch it. It's kind of intriguing. Now, I don't like horror, but I do like suspense.
Speaker 2:Okay, it is a very suspenseful movie.
Speaker 1:So I was kind of a little squeamish but I was kind of okay with it. Right At the end of it I was like, okay, that was actually interesting. It was a very intriguing, very interesting ending. Then they were like, oh, Saw 2 is coming out. Saw 2?
Speaker 2:I wonder what happens next.
Speaker 1:The problem was it wasn't that I was interested in the movie, I was invested. So I'm like, let me watch a little bit of Saw three. Well, I mean, I'm already in.
Speaker 2:I don't necessarily like it but I kind of like it. Everybody make a YouTube playlist. Travis is going to binge watch it. He can't help it, bro. I can't do that. We got to get off this camera. Okay, what's the last email? Can't help it.
Speaker 1:We're going to need to pull up the last email. All right, our name. Our name Travis and Jen. Yes, well, now, with these new views on stats being all impressions, the waters seem really muddy. What's the benefit of having views counted in this new way? And the answer is none this is about shorts.
Speaker 2:I like they gave the answer. The answer is none.
Speaker 1:This is about the new shorts views, if you have not heard the way that they're being counted on YouTube now is wildly different than it had been in gauge views versus other views.
Speaker 2:Which you have talked about several times. On the pod about impressions versus views Right.
Speaker 1:So here's the reason why I think YouTube did this because they do it the same. This is the same reason they've done a lot of things. Why shorts exist? Because TikTok did it. This is likely the way TikTok has been counting their views, which is why a lot of creators are like, oh, I get more views on TikTok. Do you been counting their views, which is why a lot of creators are like, oh, I get more views on tiktok, do you, though, actually? So they've leveled the playing field by counting them the same way that they, I assume, assume tiktok, uh, counts them, I'm sure.
Speaker 1:Which isn't an engaged view, which an engaged view is like you have to watch it a couple seconds or something like that. This is just as soon as it comes up boom, that's a view. So now the numbers are are the same, and this only rolled out in the last couple of days as of the recording of this episode. So we've seen it on the vidIQ channel Wow, 30% increase in views. Overnight they flipped the switch and at midnight we saw it shoot up. It's funny because MrBeast, a data analyst, had predicted that it would be about 30% rise for everybody, and it did Literally Overnight boom 30% more for everybody. And it did Literally overnight boom 30% more. So what creators are going to see is like oh my God, everything's working on YouTube. It's almost this weird.
Speaker 2:It's a confidence boost, it's not just a confidence boost.
Speaker 1:It's like a flim flam, you've been finessed. Flim flam, you've been finessed. I feel like you've been finessed. It I got I get 16,000 views on my last short. No, you didn't. You got like 500, wait, I'm not mad about that but I know, but we always said that's what shorts are for anyway, right, make you feel good about yourself an ego boost.
Speaker 2:Everybody loves and needs an ego boost, especially when we keep talking about how everybody's not confident bro, yeah, yeah, if you need some more views, you got some for free overnight so what? Actually comparing it, though, is a big one, though, because notoriously content performs different on all three. Yes, and it's like a joke.
Speaker 1:Yes, Never the same Instagram, TikTok and YouTube. Yeah.
Speaker 2:The big three.
Speaker 1:The big three evil corporations?
Speaker 2:Yes, but now, how do we know? Like is it different on? Are we still going to see a difference in performance? Like, is TikTok really going to favor one type of your content and YouTube going to favor another? If? The views are now the same. I don't know. I haven't thought about this too much because we know how I feel about shorts, but I think this is kind of crazy and I think more people might stay or be on YouTube with short form content if it feels equal.
Speaker 1:Because so YouTube is still giving the engaged view metric, which is like what I think they actually what I think actually algorithmically use to figure out if they're going to push anything, but they're surfacing this other number. It's almost arbitrary. It's not arbitrary, but it's very fake In that if someone swiped by your thing before ever watching your video, despite the fact they're counting it as a view, do you feel like that's a view everybody out there watching?
Speaker 1:Does it feel like a view to you? Or do they just put a bunch of extra frosting on top of your cake, which I'm okay with, by the way. I love good frosting. Listen, bunch of extra frosting on top of your cake, which I'm okay with, by the way.
Speaker 2:I love good frosting. Listen, I'm all about that. Let's take it. Let's take the win. I know it means nothing, but if it makes us feel more confident and makes us feel better about creating that next piece of video, because we're seeing higher numbers, that could lead to better content you know who this complicates?
Speaker 1:uh, the the whole. Who. What muddies the water? He said muddies waters. This muddies the waters for brands. Well, actually that's what this muddies the waters for brands.
Speaker 2:Well, actually that's what I was thinking about too, because when I was thinking about sponsorships and I'm like wait, knowing that we've been running different algorithms here what are we paying off for TikTok versus YouTube? If that's the case, If the numbers look the same and now, if the numbers have been the same for you, YouTube's gonna skyrocket.
Speaker 1:I. If the numbers have been the same for you, youtube's going to skyrocket. I don't know, but I've always said that for most brands, short-form content's a terrible investment, because there's just not enough engagement with unless it's the creator's own product line. And then even sometimes it's not great, like have you heard about that creator that made the pink stuff or whatever?
Speaker 1:Oh, yes, I've seen it at Walmart actually, bro seen like the documentaries about her, like she doesn't even like own it anymore and like and how. Oh, there's like whole little documentaries about her, like the pink stuff. By the time you got it wasn't pink anymore and it was made weird, it was off and all types of it was separating, like all this weird stuff, wasn't pink? Not only that, like she like sold the rights to another company, and then they were fighting and then she's broke and then she's I don't know.
Speaker 1:There's a whole thing. You need to look it up on YouTube. It's great, it's a great, cool, interesting thing. But the point is like that was something that she sold because she got famous for the pink stuff, so she ended up selling. So that makes sense. However, if I'm a company trying to get someone viewer is trying to get past it. So imagine if you try to get some type of message for your brand across in a video that's only 45 seconds long anyway, like oh, here, put in, show them this stuff. This is the water I'm using right now, which maybe you want want. This is Stay Pineapple, the water that came from a hotel, so you can't buy it anyway.
Speaker 2:It's a great sponsor to have.
Speaker 1:But it's in like a metal thing which I'm definitely keeping.
Speaker 2:Save the earth.
Speaker 1:So I'm definitely keeping it. So I think at the end of the day, investments from the perspective of brands was bad anyway, but we have an episode just a couple of weeks ago with Justin. It talks about our sponsorship.
Speaker 2:Yeah, it's an interesting one. I mean, I agree the answer is none. I think it does mess some things up. It does muddy the water.
Speaker 1:Yeah, it muddies the water.
Speaker 2:But does it really have any? I don't know if it really has anything. Consequences Did we earn more money with those views?
Speaker 1:Well, let's find out if we do we didn't we didn't, because there aren't views that are, that are part of the well, I don't. So for monetization does it now count? I don't know I don't know.
Speaker 2:That's what I'm saying. You said the channel went up 30 percent and I remember that conversation, but I don't know if anything monetary was tied to that I think it's just engaged.
Speaker 1:I think they're still using engaged. Views're just and it's funny because you can tell when YouTube does something that because TikTok did it, because of the way they explain it and the way they explained it. I don't have the thing here with me. I wish I could read it. Just read it, Just Google it, You'll see it the way they explain it is very obvious. They're like TikTok through all the questions. We should do something fun. What do?
Speaker 1:you have fun you know because I've been watching the emails in the comments on the channel and they've been like oh wait until jen gets gets trapped back in, because I made you eat the cat, okay this is not.
Speaker 2:I will. I will get my revenge. This is not. First of all, it's what we're in april yes there's no candy corn available good, thank god I checked for easter egg version of candy good, we don't we don't have it good.
Speaker 1:I, first of all, I think I did you a solid by making you eat the cabaret, because of course it's delicious, uh. But candy corn we can't do never. She's over there digging in the bag. All right, okay, my eyes are closed. What's going on? All right? My well, my eyes are my hands are my eyes. I don't like the way that sounds already. Oh, why did you kick me?
Speaker 2:oh, sorry I didn't mean to kick you, why I think I was. Do we get a two shot of that? Is that on film the other way? Violence?
Speaker 1:all right. What do I do now? Do I open my eyes? Open your eyes, oh gross?
Speaker 2:no, not this. We have talked about this once or twice before. What do I have? I have a lovely rainbow of heaps and I bring this because this was literally my favorite food as a child you are seven, which is repulsive. I can say I haven't had these since I was oh, I can feel it in my mom would put these in every easter basket. I mean, the easter bunny would put these in every easter basket that I ever had, and obviously the blue ones were my favorite. The most artificial the better.
Speaker 1:Yum, yum. I honestly feel like I'm going to throw up.
Speaker 2:I'm going to try it with you. I got my own rainbow pack. I'm not even joking. I'm probably going to love them, honestly.
Speaker 1:Here's the other problem I haven't eaten this morning, so this is the first thing I'm eating.
Speaker 2:Oh man. Should we do a little.
Speaker 1:ASMR Please, Jen Please don't do that to me. I swear to God I'm going to. What do I put up with you? I don't know, I can't open this Good. I can't open it.
Speaker 2:Oh well, oh no, it was a nice try, don't worry, I'll make sure I get mine open. They're really locked in here. They these fresh because they don't want anyone to steal this.
Speaker 1:I mean, like this is definitely the thing you need to be protecting. Okay, I think I'm just gonna rip it for me look at that, all right there we go, there we go. I just ripped it.
Speaker 2:Oh my god, look at the peeps on a stick the peeps.
Speaker 1:Why? What hellion came up with this idea?
Speaker 2:they're like look, they're like melted no, no, that's standard peep, is it? I got the ducks too. Like the bunnies, are ducks not compared?
Speaker 1:well, they're chicks, I don't understand.
Speaker 2:Okay, look, I'm not eating like the bunny ones are flat. These got a little more like a little more squished one okay, you only took a bite of the cabaret so I'm only taking your bite.
Speaker 1:Which one do I take a bite of?
Speaker 2:which one do you think you'll like the best?
Speaker 1:I like green and blue colors, but I have no idea, so you should eat the yellow. What you should have answered you should have lied. Why did that scare me? You should have known that that was coming. I didn't. I didn't see. You blindsided me.
Speaker 2:These are a little bit stale. I'm not even going to lie to you how can they be stale?
Speaker 1:It's not even Easter yet.
Speaker 2:Maybe this is how a shock it's sugar. Oh, that's delicious.
Speaker 1:But what's the middle part?
Speaker 2:I mean Wait, these are still.
Speaker 1:This isn't as bad as some things I've eaten.
Speaker 2:These are still good, mom, you can put these back in my Easter basket again. No Try the blue. I mean, nah bro Try the blue.
Speaker 1:You want to try the blue? Just rip the head off the blue Rip the head off.
Speaker 2:Rip the head off. You got to get like a good amount of squish.
Speaker 1:But what's in the middle of it? What is this crap? I think it's just a marshmallow. Well, allegedly, I think. Like cream on top of like a hot chocolate.
Speaker 2:Oh yeah, when you get the head it's a little bit.
Speaker 1:It's a little much I think. I had some of the intestines. Well, we're not doing that again, Jen.
Speaker 2:Wait, they're still very. I'm still not mad about them.
Speaker 1:You wouldn't be, because you're a wild person Like my childhood favorite.
Speaker 2:Well, I got People lovers flood the comments.
Speaker 1:Well, I got bad news for people listening, but also good news. Bad news is the show's pretty much over, but the good news is this is not the only episode we're doing in this studio, where we do shenanigans.
Speaker 2:And hopefully many more to come.
Speaker 1:And hopefully many more to come. So if you're new here again, you can hit that subscribe button if you like.
Speaker 2:Or, of course, leave us a five-star.
Speaker 1:Only five stars. Only five stars on Apple Podcasts, because that's the only one that matters. The rest are kind of nice. Hey, spotify, have you got that as well?
Speaker 2:Whatever, the thing is Five stars though, five stars only.
Speaker 1:If you want to send us an email, theboostvideocuecom and, of course, if you're listening to the audio-only podcast, there's a link in the show.