TubeTalk: Your YouTube How-To Guide
TubeTalk tackles the questions that real YouTubers are asking. Each week we discuss how to make money on YouTube, how to get your videos discovered, how to level up your gaming channel, or even how the latest YouTube update is going to impact you and your channel. If you've ever asked yourself, "How do I grow on YouTube?" or "Where can I learn how to turn my channel into a business?" you've come to the right podcast! TubeTalk is a vidIQ production. To learn more about how we help YouTube creators big and small, visit https://vidIQ.com
TubeTalk: Your YouTube How-To Guide
Quality or Quantity? How to Make Your Videos Stand Out Forever
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The age-old YouTube dilemma: should you create timeless evergreen content or chase the adrenaline rush of trending topics? Today, we're breaking down exactly how to balance these approaches for maximum channel growth.
Evergreen content delivers steady, reliable views that continue performing years after publication. These videos solve persistent problems and offer lasting value to viewers discovering them at any point. But they require significant investment in research, production quality, and thoughtful storytelling. The payoff? A foundation of content that works for you 24/7, attracting viewers while you sleep.
Trending content operates differently - delivering an exhilarating spike of views in a compressed timeframe. When you nail a trend, the immediate gratification is undeniable. "It's the shorts adrenaline," as we discuss in the episode - that overnight success feeling creators crave. The downside? After that initial burst, these videos often fade into obscurity. The key is understanding both approaches serve different purposes in your content strategy.
We also explore content buckets - the strategic categorization system every successful channel needs. Most channels thrive with three primary content types, each serving distinct purposes in your growth. Some buckets attract new viewers through discovery, while others strengthen community connections. Understanding which bucket each video belongs to helps set appropriate expectations for performance and allocate your limited time appropriately.
For creators balancing YouTube with full-time responsibilities, we offer practical advice on managing your time and expectations. The most important factor? "Make sure it's fun," we emphasize, "because if you're not in love with what you're doing, those few views are going to hurt so much worse." Finding genuine enthusiasm for your content remains the ultimate sustainability strategy.
Ready to transform your approach to content creation? Subscribe for more strategic advice and leave us a five-star review if you found this episode valuable!
Welcome back to the only podcast that does it serious and then silly, and then serious again. I'm Travis here with the amazing Jen. We're back in Seattle. We did it.
Speaker 2:Hi everybody, back for the pod today. We got some good stuff lined up.
Speaker 1:We do. We got all types of questions. We got all types of subjects. We're going to go over this particular episode. We have one particular thing we're going to drive into, but over the next couple of weeks you're going to see some amazing episodes from here in Seattle with some of your questions that you've sent in, and I'm sure it's going to be one shenanigan after another.
Speaker 2:Always is how do we want to kick this off?
Speaker 1:Well, let's do something that I want to start calling Quick Hits, something we do very fast at the very beginning of the podcast, so y'all can figure out what we're trying to talk about. This has nothing to do with what we're going to talk about, by the way, so welcome to the Candy Podcast. 20th anniversary of YouTube was this past week, depending on when you're listening to this, so happy birthday, youtube.
Speaker 2:How crazy is it that YouTube and I are the same age?
Speaker 1:Don't you start with me. I hate when you do that. I hate when you do that.
Speaker 2:Happy birthday, us Stop age. Don't you start with me I hate when you do that, I hate when you do that. Happy birthday us. Stop it right now.
Speaker 1:We can almost legally drink next year almost legally. Well, I've been places with you so I don't know what happened during those places, but let me tell you me just bringing my fake id around work that's what it was.
Speaker 2:Oh my god, that's what it was oh my god summit 2023 fake id gen all those to think I was only 18, oh my god, can I leave now?
Speaker 1:what's going on? Gen 20 years of people doing things just like that, pretending that they're younger than they actually are. Don't worry, everyone we don't know how old she is, we're just gonna pretend she's really so youtube's birthday though yeah, so amazing years.
Speaker 1:Well, you know, the funny thing is, um, a lot of people will will think that youtube started around 2015 or so, which is still 10 years ago, long ass time ago, uh, but back in 20, uh, 2005 is when it actually started, as, I think, a dating website, which is wild and one of the very first videos was um at the zoo uh, I forget what the guy's name was at the zoo. I should probably know this.
Speaker 2:Yeah, I can't think of it either.
Speaker 1:Yeah, but he's just sitting there.
Speaker 2:It's like the hot or not. That's how YouTube started a hotter, not list.
Speaker 1:Did they really?
Speaker 2:That was like the theme for like the dating.
Speaker 1:Ironically, we have that now. You just swipe left or right, it's the same thing. Oh my gosh, youtube could have been Tinder YouTube.
Speaker 2:Could you imagine?
Speaker 1:YouTube, you Tinder, ladies and gentlemen, it would have been you date, but maybe it should be at this point, I don't know. Anyway, 20 years. Congratulations to YouTube. Thank you for allowing so many creators to have full-time jobs and even hire other people and do amazing things all around the world, across the world, across the nation, across everywhere. So let's get into this first one.
Speaker 2:Jen, you did something recently on Discord and this person wrote in, so I'd love to hear what they had to say, yeah, we had a party on Discord, which is becoming a regular thing, of doing more workshop-type things on Discord so that it's more concentrated you could show up, really learn about specific things obviously come to every single one, but at least that way and I mean, you know we go into more detail, of course, but at least you know what you're getting into ahead of time and you can be prepared if you want to come on stage, if you have boost and you want to speak, and it's really fun. It's just like a really chill hangout.
Speaker 1:So, for those who don't know, discord is a piece of software where you can use a browser that is. It's almost like a chat room in a way, but not quite. It's kind of in between a chat room and a forum and all these things. You can have these live stages, which Jen was on recently. We've actually also recorded an episode there and there's tons of creators. Vidiqcom slash discord. It's free. You can go in there, have fun and talk to a whole bunch of creators, get some of your thumbnails and titles uh taken a look at and given feedback for, and if you have booster above, you get even more access and be able to talk to people like Jen which includes one-on-one coaching as well.
Speaker 2:You have access if you have one-on-one coaching?
Speaker 1:yes, that as well. So if you're interested, check out vidIQcom slash discord. There'll also be a link in the show notes in the description. Speaking of show notes, if you're listening to the audio only podcast, we have a text message from one of our listeners, jen. All right, caleb.
Speaker 2:Caleb was in the discord and he had a great time and he's looking forward to the next one. And that kicks off the question today around evergreen content versus time relevant slash, trending content, and I think we're gonna talk quite a bit on evergreen versus trending content. But caleb's specific question is that he wants to increase the frequency at which I'm posting by tapping into the always flowing stream of information regarding video game shocking oh, gaming, I'm down with that.
Speaker 2:Count me in but to do so would require a cutback in time I devote to editing on those more time sensitive topics. I think this also kind of leans into quantity versus quality. We're really fighting with the big ones right off the bat right, like really, really big differences. Um, do you think that pumping out content that is more time sensitive and relevant to the moment could potentially confuse YouTube to the style of content that I want to have the most, which would be evergreen style videos?
Speaker 1:Interesting. So Caleb wants to have more evergreen.
Speaker 2:Yes.
Speaker 1:However, acknowledges that there is a certain value to more timely information.
Speaker 2:And how to balance the editing for the editing and time for well content. I mean just yeah.
Speaker 1:So I dabbled a lot in the timely content when I was doing my channel and stuff. So I get what that is. So I get what that is. And the thing is the way that views and CTR and stuff are important to those videos is much different than like something that's evergreen. Evergreen is like someone three years from now can watch that video and get something out of it. Right, when you're doing like a review on a product that comes out, there's like a very small amount of time. Or if there's news about a new product that's coming out.
Speaker 1:It's only interesting for a short amount of time. So your CTR has to be kinda high, because later on it's not gonna matter. Are you interested in the Sony camera that came out three years ago? If you wanna watch a video about that no, not the review of it, in case you're buying a second hand, but just like the fact that it the problem. When you get that thing, you pop it up and everyone's interested in the moment, and that moment can be anywhere from 24 hours to maybe a week, and then after that it's dead. It's an exciting thing because you get all your views very fast.
Speaker 1:So it's very cool to see that. It's like oh my gosh, I got 3,000 views in an hour. Holy crap, I've done it, I'm successful. And then a week later no one's watching that video, I'm canceled all in the span of a week. It's it. There's a lot to it and mentally it strains you. It really can be very straining because the ups and downs of that and the way that you attack those type of videos is completely different than evergreen when you were doing your vlogs. Your vlogs are pretty much evergreen, right, for the most part most part.
Speaker 1:Yeah, right, I could watch one year a year ago and still be interested in today, right? You could be so how do you approach more evergreen content, knowing that someone, two years from now, can watch it and still be relevant?
Speaker 2:well, thinking about the difference of what evergreen content is versus viral content is how you decide really just that, that starting factor. So when we talk about viral content, we're talking about trends, we're talking about what's happening now. We're talking about the interest being like travis was saying like today, now this week, maybe this month, but you have a limited time for people to be interested in that, and then it dies out. When we think about evergreen content, we're thinking about what problem am I solving for somebody and what is it that my audience desires that they're going to be interested in over the course of any amount of time, and sometimes you know they can go hand in hand.
Speaker 2:But really really big difference between the two and I think sometimes we think evergreen content and viral content is the same just because we think views yeah we just think a lot of views, but the intent behind those videos is how you should match your expectations for the performance of those videos over time right, yeah and how to make it in a sense that you know in a vlog world. Well, I mean, realistically it's not a vlog. Any evergreen content I had on the channel was not a vlog interesting.
Speaker 1:Yeah, what was it?
Speaker 2:there's vlogs that will get um. You know traffic, they'll trickle in, but, like true, true, evergreen content was solving a problem for my audience ah that was related to what I was vlogging about that's interesting, like what problems did you solve?
Speaker 1:you did something like a refrigerator once, did you? Am I thinking about something else? Did you do something with a refrigerator?
Speaker 2:why do I my refrigeration channel? Why do I look at you and think refrigerator Guys, subscribe now. I know everything there is to know about coolant.
Speaker 1:Gen fridge.
Speaker 2:And that's, I think, the only thing I actually know Coolant.
Speaker 1:Last time it was like physics. You were like I don't know what physics are, and now? But you know, coolant. Though that was a hell of a joke.
Speaker 2:That is, yeah, I mean subscribe to my fridge channel. Yeah, do you know, is your fridge on? Do you even know that? Is it running?
Speaker 1:Yeah, you better go catch it Damn it Dad jokes.
Speaker 2:That is literally the bio of my fridge channel, your fridge channel.
Speaker 1:We're going to get so many emails about that, all right. So, with that being said, yes, the step back is can you do both? Yes, you can the. The expectations of what happens to those videos is completely different. One's gonna live very maybe and depending on the video content, like the evergreen. Your expectations should be some videos trickling, but for a very long time, like that's the whole point of it. Um, a more timely video, you might get a spike right. It's the adrenaline.
Speaker 2:It's the shorts adrenaline it is right it is. It is like that overnight feeling that, like everyone thinks is success on youtube, where you wake up and you look in studio and you're like oh my god, and you gotta tell a million people like you're never gonna believe what happened right, and they won't yeah, they also. They won't also care, yeah they don't care either we care, we love it, we care we think it's amazing you wake up gripping your couch, like that you can email us, we care white knuckle grip.
Speaker 1:Um yeah, so expectations are different and you know, depending on what the timely content is, a lot of times there's a higher tolerance for less edited content. For news related stuff, like you don't need to have amazing b-roll and everything If it's like a news story or something that's very timely, it just like get the information out there, whereas something that's evergreen, I think if you really want it to last the course of time, you need to take a little bit of extra time with the editing and the thought and the storytelling and all that stuff.
Speaker 2:Yeah, it's definitely a more high effort video. Well, it could be, could be right. I mean, if you want people to be more interested in your channel, I would say go the high effort route, because even if someone's say searching this, because traffic plays a huge role into, you know, viral versus evergreen but if someone's searching this content and it's like you know you're not really proud of it and it's the one racking in views for your channel, it's probably not going to work out fantastic. So a lot of times why we have to unlist some of our most popular content, it can be a happy accident and it's actually slowly destroying your channel. But that's a conversation.
Speaker 1:You unlisted all your refrigerator content.
Speaker 2:I unlisted and pivoted my refrigeration channel. I knew it, it was there.
Speaker 1:I was thinking refrigerator Jen.
Speaker 2:It's actually heating and cooling.
Speaker 1:now I also could be having an aneurysm right now and just remembering things wrong.
Speaker 2:Heating and cooling OSHA certified.
Speaker 1:The fact that you know what OSHA certified is is kind of wild. Kind of wild. This, ladies and gentlemen, is a woman who can't drive to Seattle without cracking her windshield.
Speaker 2:Oh my gosh, I cracked another windshield guys.
Speaker 1:Twice. It's two times in a row. She's driven up two times to do the podcast. Both times cracked the windshield. What happened this time?
Speaker 2:No, the first time I had a flat the morning of. The second time I cracked my windshield. The third time here cracked my windshield again.
Speaker 1:How bad is it this time? It's not.
Speaker 2:It's a ding, but I do have a lifetime warranty from the last correct one.
Speaker 1:They're going to be like what are you doing?
Speaker 2:Like a week later he's like oh, my God. And then like, honestly, like going to be super embarrassed that I have not vacuumed out like the little glass shards from the first time, and he's going to come back and be like what?
Speaker 1:I did see the glass shards. Like what?
Speaker 2:I did actually see them wild. They live there. It's a wild, it's like little dust, little.
Speaker 1:It's like very dangerous little dust. You might die, or at least gonna lose some iq points for sure. Um, speaking of losing iq, but let's get back to what, uh, what? Was said oh, can we go back to the the first one? We're only, we're not gonna stay on the first one um caleb's. So, uh, finish, yeah. What else did he have to say?
Speaker 2:so should we touch on the quality versus quantity, or do you think that we covered that?
Speaker 1:enough. No, we didn't actually Like the high effort we started to talk about the high effort. But high effort doesn't necessarily mean quality. You can spend a whole bunch of effort in making something crappy.
Speaker 2:I've done this many times. Nothing but motivation here.
Speaker 1:Let me tell you something you can here.
Speaker 2:let me tell you something you can spend a bunch of high quality time making some low quality garbage very easily.
Speaker 1:So how do we draw that line? How do we draw that line?
Speaker 2:we should ask a podcast well, if we're trying to make, I like to suggest for people to try one high effort video a month. It means you're putting more time into your idea, your packaging, the execution of the video. I would say, not necessarily the editing that could really be up for debate, but it should fit into your channel the way that it would normally with your editing style. It just comes down to maybe this is filmed in a few locations, maybe this actually takes a month to film, maybe you're doing a 30-day challenge Like that's a high effort video because of the time that it's taking and the dedication. So that's that's.
Speaker 1:We're really going for quality on that one yeah, and I think you can know if you, if you're paying attention to your own niche, uh, you should know what quality is in your niche, because the quality in a niche actually could be different. Think about, um, I think of joe, the plumber that we talk about so often here on the podcast and his plumbing channel, where he's clogging we are competitors.
Speaker 2:We don't need my refrigeration channel and joe's channel. Y'all, y'all, hate each other.
Speaker 1:Oh my god that dude is that dude is unclogging that toilet, thinking that Jen refrigeration channel can't stand her OSHA certified.
Speaker 2:My butt OSHA certified.
Speaker 1:Oh, my Lord. Okay, but yeah, for example, some high effort. Things might have more to do with research and the actual information you're giving out, versus trying to get the perfect shot, the perfect camera angle, the perfect thing Like. It doesn't necessarily mean that it just means that you're going to spend more time making that video excellent, whatever that means.
Speaker 2:And then when we think about quality and we come back to this like trend idea yeah, sometimes quality is the winner. Yeah, quantity Sorry.
Speaker 1:That was wrong.
Speaker 2:I meant to say quantity, that's all right. Quantity is getting that content out fast because it's relevant and it's now. And yeah, you can suffer on the quantity of it a little. I said it backwards, you said right, so you're not even here correcting me because I'm just watching, I'm having a good time, just literally like yeah, no that sounds right, sounds good to me.
Speaker 2:If you're trying to get content out fast, it's okay to take time away from the editing and not look for perfection and realize like it's strike now or you're just missing out on an opportunity. Yes, so the type of content also matters, which you know they kind of go hand in hand. If we're talking about viral trending content and trend jacking, then yeah, maybe you go for that quick turnaround, less quality.
Speaker 2:But if we're looking at the evergreen, then quantity is not going to make sense because we're just pumping out low quality, evergreen content that we're hoping the internet sees forever. How's it going to help us?
Speaker 1:Yes, and I feel like you just have to understand in your mind that the bar for excellence of each of those is different. It's not the same, and what jen just said is really kind of critical to understanding that getting something out fast sometimes is the bar yeah, just get it out fast, like you know the information.
Speaker 1:Take your little notes. If you write a script, write a script, get it out. And your editing is not going to be perfect. You're going to look back at it and go oh crap, I misspelled something. Don't worry, comment section will let you know all about how you should have spelled it right maybe you misspelled it on purpose, maybe even, which I've sometimes have left mistakes in on purpose.
Speaker 1:Um, so, yeah, that that bar of excellence is different than something you're going to spend more time on, that you want people, two years from now, to watch and go. Oh, this is still relevant to me. I I still like it, it's still entertaining, it's still interesting. Speaking of that like and we'll get into the rest of this question here in a second Did you? This is kind of before your time, but still in the time now. Have you ever heard of Homestar Runner?
Speaker 2:No, actually.
Speaker 1:So Homestar Runner was an animated Flash. Do you remember Adobe Flash?
Speaker 2:Yeah.
Speaker 1:Okay, back in the day, before streaming was everywhere, adobe Flash was on websites and it was this really funny animated. Every week I'd go and watch it. I loved it. Homestar Runner is this little animated guy. He doesn't even have arms Really funny lisp, and he has strong bad, which is this kind of. You have to see this. I'll have to show you this at lunch today.
Speaker 2:I'm excited.
Speaker 1:So funny. So it's just a silly little show. But this was back again when Flash, kind of before YouTube and everything. Well, I just weirdly found them on YouTube. So apparently for the last 15, 16 years they've actually been posting some of their older videos and some new content on YouTube. And this is a cartoon from like 20 years ago, Like it was way old.
Speaker 2:Is he modern?
Speaker 1:modern now yes, but the whole thing is that it's modern but old because everything was outdated, like in the in his show, like the guy's laptop was a or his computer was a 486 I don't even know if you know what a 486 is um, and he's still using like a 486 laptop and today I think.
Speaker 2:what you're asking me, travis, is did I have a laptop when I was six years old? Since, since I'm only 20, the answer is no, no.
Speaker 1:I don't think you even know what a 486 is, but regardless, they keep it relevant. Even any of those episodes that are older today are still relevant. You can still watch them and still laugh. They were made 20-something years ago and even the ones that were made 15 years ago are still funny today, despite the fact that this stuff was made so long ago, before even YouTube was really a thing and before it was anything. That was like where it is today, like you watch it on TV and stuff. Like all of these things that were made back then were made in mind with humor and not even necessarily being timely, but something interesting that was going to be interesting forever and it still is.
Speaker 1:And it's funny because I just tripped across them the other day, and that's even better because it's nostalgic that's what hits me six times over, because I'm like, oh my god when I show you this when I show you this at lunch, you're gonna love it evergreen content.
Speaker 2:People are always gonna remember it and it's just gonna get older and older and more nostalgic and more nostalgic.
Speaker 1:That's why I think about myself.
Speaker 2:I get older and more nostalgic well, this is when we think of content that's like best of yeah, you know 2010's music best like. These are lists that are gonna be interesting past 2010 I hope so because at that point they're like throwbacks or nostalgic yeah I mean personally. I think 2010 was a week here for me.
Speaker 1:I think 90s music really just rules. All it's 90s or nothing good example. But I don't even know what the hell's going on anymore. I just watch, I just listen to the 90s music and just rules all it's 90s or nothing. That was not a good example, but I don't even know what the hell's going on anymore. I just listen to the 90s music and I sit in my little bubble. Every once in a while something slid.
Speaker 2:Do you have XM radio? Is that how you're listening?
Speaker 1:No, that's not how I listen to music, but here's the thing.
Speaker 2:Yeah.
Speaker 1:Every once in a while, a piece of music slips through and I ended up being obsessed about it. You know what my upset, but it's usually music that's a year old or more. Okay, Like I just missed it when it came out. There's this song standing next to you. It's by like a K-pop guy, and then he got Usher in. It's so good, but it came out like a year and a half ago.
Speaker 2:I wanted you to say like the most, like ratchet song I wanted you to be like like wop. I mean, I've heard it I can't get enough of and I got ready well, this morning you know, travis is driving over I didn't like cardi b for a while and then she had some bangers.
Speaker 1:I'm kind of like I kind of like cardi b a little bit, but forget about that. I'm not talking about that. I'm talking about just random stuff that makes this way. I don't know why we're talking about this. Can we get to the rest of the question? I have no idea what's going on, right?
Speaker 2:now. So Caleb continues to go on. He left out what music he got ready to this morning, but he goes on to say he wants to have the most exposure, talking about the Evergreen style videos, or does he see that as a natural extension of the concept of content buckets? And content buckets was something that we went over in the Discord towards the end and it would definitely be a good workshop and full episode to have.
Speaker 1:But let's talk about it now let's talk a little bit about now, because the thing is in another episode. Uh, you'll see in another week or so I don't know exactly when the scheduling's going to be. We're going to talk about, like youtube terms. So this reminds me way back when we kind of first started and someone wrote in. They didn't know what one of 10 meant.
Speaker 2:Yes.
Speaker 1:Right. So content buckets one of 10, there's another question that's coming in in another future episode are things that we take for granted that people would know but they don't. And we usually are pretty good about explaining different terminology, but every once in a while we just kind of get into the vibe and we just forget people listening and they're like I don't know what the hell they're talking about. What is the one of 10? What is this thing? Content buckets?
Speaker 1:content buckets in fairness is a more advanced concept that even youtubers that have been around for a long time might not know this is something.
Speaker 2:This is like a very strategy, heavy concept like this is not youtube 101 like this is something that you're going to go over in like a dedicated one-on-one coaching type of situation where your coach is providing you with a strategy for your channel. And this is part of it, so you want to hear my coaching spiel.
Speaker 1:Please.
Speaker 2:I use like the same example every single time.
Speaker 1:Do it. I always do too. I use, like the same. It's not chocolate cake, though, is it? It's not chocolate. Oh, it is cooking, it is cooking, I can throw chocolate cake into that.
Speaker 2:All right, let's hear it. Actually I can way. I know there's a lot of cute spots where we are.
Speaker 2:So content buckets are what your channel is made up of. Every channel typically has three content buckets. As a small channel, recommend less and maybe you have more, but we're just going to say three. So what this would look like as a cooking channel would potentially be three different categories and then you have infinite amount of ideas that fill those categories. So one of those could be 30-minute meals. You could have infinite amount of dishes that all take 30 minutes to make. That 30-minute meals is that content bucket. It is like the umbrella to all of these different dishes that are going to be different, but the viewer is going to have interest in the 30-minute aspect. Then the second content bucket might be your air fryer. I don't know why I say air fryer every time. I don't even have an air fryer.
Speaker 1:Air fryers are great. How can you not have an air fryer?
Speaker 2:Everybody loves air fryers, though, so I feel like it's highly discoverable.
Speaker 1:If you have a cooking channel, how dare you? Maybe one?
Speaker 2:day I'll cave. Maybe I don't know, I just have an oven?
Speaker 1:I just don't get it. An oven is an air fryer. It can be A convection oven.
Speaker 2:Convection oven is an air fryer.
Speaker 1:I have a convection oven and I have an air fryer, and let me tell you something they're different. While they are the same, they are different. I don't know how to explain it to you. I Evergreen content, evergreen comment. Why?
Speaker 2:my air fryer is actually different than my oven.
Speaker 1:There's a piece of evergreen content, 100%, as you were saying.
Speaker 2:Except nobody knows the answer, so it'll never be made. So you have this air fryer bucket, which could be all different recipes. You're just making your air fryer. Someone with an air fryer is going to want to watch all these recipes. And then maybe your third one are family recipes. Maybe they're old, traditional recipes. Maybe you're have an italian cooking channel and they're you know, you're nona's recipes I'm waiting for you to finish that sentence.
Speaker 1:Go ahead, keep going. I'd like to hear how far you dig yourself on this one.
Speaker 2:Go ahead make nona Nona's Sunday gravy.
Speaker 1:Whose.
Speaker 2:What.
Speaker 1:Nona.
Speaker 2:Nona who's.
Speaker 1:Nona.
Speaker 2:Your grandma.
Speaker 1:You mean Nana? No wait, it depends on what did you call your grandma.
Speaker 2:Do you want to see how many names we can think for grandma?
Speaker 1:What did you, okay? What did you name your? What did you call your grandmother by?
Speaker 2:Grandma.
Speaker 1:Grandma. Okay, I did my mom.
Speaker 2:Okay, there's also like uh, there's a lot of ones right, mama, my mom was the one, me, ma, I guess some people you know I've never heard of the nina.
Speaker 1:No, no, no would you just? No, no, no, ma, no, no. I'm being serious. I have no idea what's happening right now. Like n-o-n-a n-o-n-n-a. No no no, no, no okay all right, I'll take it what one more time, one more time.
Speaker 2:Can we get a?
Speaker 1:no, no I don't know what's going on um okay, but Nona, okay.
Speaker 2:That's your third content bucket.
Speaker 1:Your third content bucket is Nona. Nona's recipes.
Speaker 2:I've never heard of Nona.
Speaker 1:Nona's recipes. That's awesome, I love it.
Speaker 2:Okay, but this is what your channel is made of, and one of these is going to be your most discoverable types of content. You're never going to have three buckets that perform the same, and then You're never going to have three buckets that perform the same and then other ways to introduce this could be. One of them is, you know, maybe known as recipes are for your community. Maybe the rest of the world isn't really interested in your grandma's recipes and those are the videos that you make that do really well for community content, and maybe the air fryer ones are what bring in the new viewers to then see what else is going on with your channel. But that's typically how the three buckets works.
Speaker 1:Yeah, very important.
Speaker 2:You always want to have one of them. Be Nona, though. It's super important to have a Nona bucket.
Speaker 1:You need to have a Nona bucket. I mean, that sounds like some type of order at a restaurant.
Speaker 2:I need a Nona bucket. I need the Nona bucket, like the.
Speaker 1:KFC. You say I can need the Nona bucket. I need the Nona bucket Like the KFC. You say I can have the Nona bucket, the Nona bucket. Good God, all right.
Speaker 2:What else does he?
Speaker 1:say let's finish this email off before we lose our episodes.
Speaker 2:He would appreciate any feedback. So would I I mean the feedback we need is does Nona so? Does the evergreen videos and the viral content? They just become a natural extension of the channel, or are they really intentional?
Speaker 1:So I feel like you have to look at whatever content that you're making and make these decisions. If you can make them early on in your process, great. If you can't, some people like we've talked to a lot of people that have written in to us that haven't even started their channels no-transcript direction. It's usually what happens to people. So once you figure out whatever that direction is, you then want to determine whether you're going to have things that are timely or not, or if you're going to be an evergreen channel. Once you start figuring that out, I have a full-time job with a wife and kids. I don't. I don't have any of these things, except for, maybe, a full-time job.
Speaker 2:That's arguable too. Actually, I'm trying to say he doesn't have a full-time job, but I don't have anything.
Speaker 1:I don't have that I'm just here. I just showed up. I literally just showed up. I have all these things. Take all this time and I got an hour a just and you can't burn yourself out no, and the thing is, if it's a timely thing, that happened monday and it's friday you're filming. Don't try to do the timely thing, it's too late.
Speaker 1:Do the do the evergreen thing yeah and we see a lot of people write in about like I only have so much time, what should I dedicate it to? I think, as a smaller creator, as you're first starting out.
Speaker 1:Number one, make sure it's fun, man it's got to be fun, because if you're not in love with what you're doing, those few views are going to hurt so much worse, so much worse. I know you're struggling, you're, you're trying to get it. You know, get something behind and get it going and stuff and some people are talking about they want to leave their full-time jobs to do this as full-time. The reality is it's very difficult. Um, you can get there. Be in love with you need to be wanting to do more of it. You need to be like as soon as you're done making that video, you're like I can't wait to make the next one. Like, really honestly, it's got to be in you so that when you're doing it and things don't work out, you're still okay with it. Because at some point, when you are making money from it and things are like I need this thing to do well and it doesn't do well, you've still got to be okay with it because there's so much uncertainty in always uncertainty.
Speaker 2:Yeah, and I think this is something to not overthink you, you can't always plan this, like you can't plan a trend, like you can't say, in three videos, I'm gonna, you know, make a trending video right like maybe evergreen ideas you can have planned and you get to them when you have that time. But these do naturally integrate into just you being a creator and coming up with ideas like I would be so surprised if there was someone who was like I sit down one day, I come up with all my ideas.
Speaker 2:I never think about it again not till, like a month, like no, as a creator, like you're always thinking you're watching. I like that idea. I could make something similar to that. And this is also how much time you're spending consuming, which should be way more than you creating, because if you're not consuming, you don't know what's going to be trending, you don't know what's working, you don't know what other people are experimenting with. And if you go back to you know our three content bucket, like you're doing this air fryer bucket, but maybe some type of recipe just popped off on tiktok and you're like you know what I could make that in my air fryer, and now you've kind of you jacked this trend that's happening. But you're also naturally incorporating into one of your content, your buckets of content on your channel, and that just happens and if you get to make that video.
Speaker 2:You get to make that video, but it's, I would say, more of just an active thought as a creator and not something to put so much pressure on, because if that just seems fun to you and you're like, oh, I could make you know I could put sour patch kid in my air fryer. Everybody else is doing it I don't know I'm not on this side of tiktok. What are you doing?
Speaker 1:did your nana do that? Oh, I just about broke the tv whoops, someone's out there doing it oh my god but okay, that that's okay.
Speaker 2:That comes naturally. As a creator, you're constantly thinking, you're constantly coming up with ideas, yeah, and if it seems fun and exciting, like travis said, then you, you know, it can tick more than one box.
Speaker 1:Okay, that's true. All right, let's finish this episode about something that's been trending lately, just in the last couple of days. Of course, when you're watching this, it might have been a week or so before that depending on when you watch this have you heard of the 100 gorillas versus one man, thing that people are talking about now.
Speaker 1:No 100 gorillas versus one man, thing that's going that people are talking about now. No see, what is it. So I think this started on espn. I don't know exactly where it started, uh, but I can tell you how it came into the kind of the realm of youtube. Uh, the thought is you know, can 100 men beat one gorilla? And some people are saying silverback, people are, people are kind of cutting gorillas are mean they are they're, they're very, very scary.
Speaker 1:Yes, so that's been the conversation, right, and I think most people say the gorilla would win, but there's a couple of thoughts behind it. I can break down what I think about that, okay, but here's how it came into the YouTube space. Mr Beast was like should I do this?
Speaker 2:So I feel like whenever he says Should he put 100 people against the gorilla? Wait, is this actually?
Speaker 1:he tweeted it.
Speaker 2:Now whether it's actually gonna do it. I mean, I didn't know, this was like some interview where he was like, yeah, he put it on twitter but I don't know that.
Speaker 1:I think he was just being, I think he was just joking yeah, but you never know with him. Yeah, no, you don't you never know with him, he might come up with some way to make it happen, right, because he did squid games.
Speaker 1:For god's sakes so um, first of all, don't do that. I mean, even if you come up with some silly way of doing it, it defeats the purpose of what the actual thing is. Second day, if we want to break down 100 and, by the way, send us an email if you, who you think, wins 100 gorillas one man, whatever, uh, or 100 gorillas one man?
Speaker 2:no, that's not oh my gosh, that's unfair 100 man, one gorilla.
Speaker 1:Well, how do you think that would? That would turn out like what do you? What do you think would happen?
Speaker 2:because I saw an actual simulation.
Speaker 1:Someone put a computer simulation I love people.
Speaker 2:I love people in their skill seat. They made it their own. They were like. You know what I do simulations. I'm gonna simulate this literally what happened literally, they jumped on this trend in a way that made sense for them but I think the gorilla would ultimately win. I think they would take down every. I don't think there's anything a human could do, probably.
Speaker 1:But here's the thing I think it depends on the men and stuff, because you have to remember, 100 men is a lot.
Speaker 2:What's the situation? That's the other thing when 100 men camping in the woods and a gorilla came up and just started plucking them off. Or did 100 men come up with a plan to conquer the gorilla together? And then they were both released at the same time, while 20 of them are fighting the gorilla, the other 80 better be figuring out a game plan.
Speaker 1:What you hope is the gorilla runs out of energy at some point and then eventually it's death by a thousand paper bites, because here's the other paper bites, paper cuts. The other thing is, like you know, a whole bunch of ants can kill you, like fire ants.
Speaker 2:Yeah, right.
Speaker 1:So there's that idea. So I don't know, I mean I think probably gorilla win, but uh, I don't know. It depends on who the men are, if they smart and they muscular, huh I'm going gorilla. I mean, you're probably safe, bet there, probably safe bet.
Speaker 1:All we want to say to you is don't fight a whole bunch of gorillas, even if it's just one, don't even fight just the one, but make sure you hit the subscribe button and make sure if you can leave us a five star review on your audio podcast listening, because most of you listening only five stars only five stars. I saw one of you didn't leave five star, a little bit upset on my birthday really bro wow that person just and here we said really I feel like clear expectations, that it's very clear about this.
Speaker 1:I don't think this, I don't think we've ever not said five stars.
Speaker 2:Some people can't follow directions.
Speaker 1:I did see someone did follow directions and send less than five star and love knowing.
Speaker 2:And then was like I hate your podcast.
Speaker 1:No, the one who sent a one. I'm like, oh well, it's a one out of 10, is what they mean. It's a one out of 10 stars what they meant. Anyway, don't like it, just go away, that's fine. We don't, that's fine, you can go away. I feel like and I gotta talk about that too to how content isn't for everybody. We're that's coming up in the future episodes. Make sure you are subscribed and make sure you watch the next one. Jen say goodbye bye.