TubeTalk: Your YouTube How-To Guide
TubeTalk tackles the questions that real YouTubers are asking. Each week we discuss how to make money on YouTube, how to get your videos discovered, how to level up your gaming channel, or even how the latest YouTube update is going to impact you and your channel. If you've ever asked yourself, "How do I grow on YouTube?" or "Where can I learn how to turn my channel into a business?" you've come to the right podcast! TubeTalk is a vidIQ production. To learn more about how we help YouTube creators big and small, visit https://vidIQ.com
TubeTalk: Your YouTube How-To Guide
Every YouTube Term You Need to Know But Were Too Embarrassed to Ask
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Have you ever nodded along when someone mentioned "B-roll" or "CTR," secretly hoping nobody would discover you had no idea what they meant? You're not alone. The world of YouTube creation comes with its own language—a special vocabulary that can feel like an exclusive club for those in the know.
In this comprehensive guide, Travis and Jen break down the essential YouTube terminology that every creator needs to understand, from basic filming concepts to advanced analytics metrics. They start with the fundamentals: A-roll (your main footage), B-roll (supplementary visual elements), jump cuts (editing without transitions), and cold opens (starting videos in the middle of action). With each term, they provide clear examples and practical applications that demystify these industry standards.
The episode takes a deep dive into the metrics that matter most for channel growth. Learn the crucial differences between retention rate, average view duration, and total watch time—three similar but distinct measurements that reveal how viewers engage with your content. They clarify the often-confused RPM versus CPM distinction, explaining why one metric matters far more to your bottom line than the other. Travis and Jen even tackle the nebulous concept of "the algorithm," breaking down what creators actually need to understand about YouTube's recommendation system.
Most valuable is their crystal-clear explanation of content strategy terminology. Discover what content buckets are and how to implement them, understand the critical importance of packaging (your title and thumbnail combination), and learn why knowing the difference between a copyright claim and a copyright strike could save your entire channel. This episode serves as both a beginner's introduction and a valuable refresher for experienced creators who may have been too embarrassed to ask about terms they've heard for years.
Ready to speak the language of successful YouTubers? Listen now, and never fake your way through a creator conversation again. What YouTube term has confused you the most? Let us know in the comments!
Welcome back to the only podcast that has A-rolls and B-rolls, and we're going to tell you what those things mean. I'm Travis and I'm here with Jen.
Speaker 2:Hi, Hi everyone.
Speaker 1:I can't wait to get into this. We actually get questions like this all the time, so I remember it might have been sometime last year where we were doing a podcast and someone emailed in and said you know, I don't know what one of 10 means.
Speaker 2:Yes.
Speaker 1:And we were quickly reminded that, even though we talked to established YouTubers, there are new people who don't know what some of the terms are.
Speaker 2:Yeah.
Speaker 1:So we're going to tell them today.
Speaker 2:Yeah, and we just had someone who had written into us which you can write in through text message or email or email Boostedfidecucom.
Speaker 1:Yes, yes.
Speaker 2:And they didn't know what B-roll was.
Speaker 1:Right.
Speaker 2:Which is fair?
Speaker 1:I love that that it's just fun and we're gonna go through yeah, we're gonna answer it really well, so perfect that it's going to be the most perfect place and you can always come here and learn all these things and if you feel like you know them yeah and challenge you to listen to it and see if there's one that surprises you.
Speaker 2:If there's one, you're like oh wait, I didn, I didn't know what that meant. Or. I thought it meant something. Maybe it means something else.
Speaker 1:Well, that might be me.
Speaker 2:That might be me too.
Speaker 1:That might actually happen live here on this episode. So anyway, we want you to be able to use this episode as something you can come back to in case you forget what certain terminology is or if you're new here. This might be a great introduction to Jen and I as we kind of explain how YouTube works. And I think this is a great one because for some people they've been hearing words and terms for a long time and maybe just didn't know what it meant and just kind of kept going on. But it might be helpful for you to know those things.
Speaker 2:Sometimes it's embarrassing.
Speaker 1:To ask.
Speaker 2:To ask.
Speaker 1:Not going to lie.
Speaker 2:If you feel like it's something you should know and you're like I, not. I'm just gonna continue to play it cool until I figure it out I do that.
Speaker 1:I do that with people and their names all the time. I just I've known you for three years. I don't know your name, but I'm not going to tell you that I don't know your name, so let's start off with some names of things. Uh, let's start with what is a role. I think is a good one to start off with, because it's an alphabetical. We'll do a, is that okay? Yes, what is I mean? We're kind of looking at A-roll right now. If you're looking at it, you're looking at A-roll, but how would you define A-roll?
Speaker 2:A-roll is just your main footage.
Speaker 1:Yeah, so it's the thing, the thing you're looking at here right now.
Speaker 2:This is A-roll, yeah, the main portion of your content.
Speaker 1:It's rarely used though.
Speaker 2:You rarely hear people say A-roll, one that I think would catch you off guard. If you hear yeah and like, I think if you're organizing for an editor or if you are an editor, then you would see content divided between a roll and b roll, yes, yes, um, but other than that you wouldn't. I wouldn't say slang lines, you wouldn't be like I'm going to shoot my a roll today right, right.
Speaker 1:No one says like I'm gonna shoot my video today that you're a super nerd. If you do that, which I kind of like it. We should maybe start that Well so in this next answer I'm going to tell you a little story B-roll.
Speaker 2:Yes.
Speaker 1:What is B-roll? People hear that word all the time. What is B-roll?
Speaker 2:Yeah, B-roll is it's your overlay shots, it's your additional footage, it's everything that you're adding visually to your video. That is not your A-roll.
Speaker 1:Yes. So if, while Jen and I are talking, we show like a beach, somewhere where we wish we could be, that would be the B-roll. Now here's a story.
Speaker 2:Okay.
Speaker 1:That directly talks about B-roll. As an upcoming tech YouTuber I was, you know I did a lot of research in other tech youtube channels and realized that they used a lot of b-roll. So shots of phones, cameras and stuff like that, like just like if you had your phone and you were holding it and they show a shot of holding, that's like a b-roll shot, right. And I didn't want to do that for a couple reasons. One I didn't think I could do it as well and be lazy, um, so I was in the middle of a video, I was like I'm the b-roll and people actually caught on to that and viper actually started calling me the b-roll and I have a shirt that says I am the b-roll. I should have worn it today, I didn't know.
Speaker 2:Oh my gosh so confusing I call myself the b-roll.
Speaker 1:I've been, I've said that for years and uh, as a joke, but it actually kind of caught on a little bit that's so funny yeah but you're not to be rolled, just fyi. Okay, what's a jump cut?
Speaker 2:are we doing this like a quiz for me the whole time? Yes, because you're smart and I can't see that well, you can ask me a question.
Speaker 1:We'll see if I get it right. But do but what is a jump cut?
Speaker 2:I mean I can tell you what a jump cut is. Yeah, what's a jump cut. I mean, I can tell you what a jump cut is, yeah, what's a jump cut All right.
Speaker 1:Look at her and then quickly look at me. And then look at her again With no transition, and then look at me again. Do the eye, left eye and then the right eye. I can jump cut you by doing this. There's nothing weird about what I'm doing right now. There's nothing weird about what I'm doing right now. I just want you to me doing. This is not weird?
Speaker 2:Please don't abandon the content.
Speaker 1:Yeah, so basically it's a cut between one scene and another without any kind of transition. It's very, it can be abrupt, but there's usually reasons for it. It also helps with pacing If you're trying to get things kind of feeling like something quick.
Speaker 2:It's really cutting out all the dead space all Like something quick. It's really cutting out all the dead space, all the pauses. Maybe it's ums or thinking that would also be a jump cut.
Speaker 1:It's very common.
Speaker 2:It's super common. I think that it's a way that people just edit and if you want to put a name to it, it's a jump cut.
Speaker 1:Yeah, I mean we do put a name to it. It's a jump cut. Yeah, I mean we do put a name to it. Uh, what a cold open. Uh, I like this because the office did this a lot. The tv show the office does this a lot, which is it's not something you'll necessarily see phrased in youtube.
Speaker 1:I agree with that it's more of a tv phrase but it is something that is relevant, uh, in case you have like, uh, some type of episodic uh thing you're doing on youtube, which is a great thing about youtube, right, it doesn't have to just be one type of thing. You can have shows like tv shows on youtube, which is when, uh, you're already into the, the episode, something is already happening like nothing, nothing warmed you up to what's about to happen. It's not like welcome to the office, like boom, right in the middle of the scene. You're in there and, to be honest, that's probably how a lot of YouTube videos should start.
Speaker 2:Well, we see this a lot in lifestyle content. It's pretty much like you're pulling that clip forward to hook the viewer. There's not context. You're really going for that kind of wow, dramatic moment. Maybe you're hiking, you know you're summiting a mountain and the clip you pull forward is you like reacting to the view without us seeing the view. That would be a cold open. And then we need to watch the intro of the video, like the story starts after that, and we see that a lot. It's super popular in lifestyle content to pull a clip forward because when you're vlogging, the beginning is not always the best part, so it's a way to get people interested in what you think are the most dramatic moments yeah, a really good technique, you don't?
Speaker 1:you see your people call it that when they're editing it or something.
Speaker 2:They usually say it's the hook or whatever, but it's literally what it is yeah, I think it's just like a different style intro when it's comes down to like youtube. But if you want to feel fancy, yeah, if you want.
Speaker 1:Yeah, you want to feel fancy.
Speaker 2:That's what we're here for, yeah yeah, uh talking head this this is another one that someone in coaching had asked me I had mentioned a couple of times. They're finally like. I need to ask you because I don't know what that means really, yeah interesting, yeah well, it's exactly what it sounds like I don't't know if that's true though, because I mean we are talking.
Speaker 1:This is the talking head portion of the video.
Speaker 2:Yeah, but I think, if you don't know what it means, like maybe you actually think it's like a talking, like a talking head, like another thing added into the video, or like it's. It can definitely be, I is yeah.
Speaker 1:It's both at the same time.
Speaker 2:But the confusion was there. I can understand that, I agree.
Speaker 1:It's a weird phrase.
Speaker 2:It is, but it's so commonly used it's an entire style of video.
Speaker 1:So it's a talking portion. Basically, what we're doing in a podcast is a talking head kind of thing.
Speaker 2:Pretty much if you're not a vlogger.
Speaker 1:if you're not vlogging, You're not doing anything, you're a talking head If you're sitting in a studio.
Speaker 2:Yeah, you're a talking head, you're a talking head you are.
Speaker 1:Whether you like it or not, you're a talking head. You're one hell of a talking head. You are talking that head off. What's the next one?
Speaker 2:Montage which Fancy.
Speaker 1:It sounds like french lunch yeah, right, bits of content edited together.
Speaker 2:Yeah, this often goes with b-roll it does, it uses b-roll for a montage yeah, look at that, we're putting things together do you think about like this would you just say a sandwich? I said, I did a montage and b-roll could be shots of you assembling that sandwich and you're clipping it together with music yes, it can be that would be a montage it almost tells like a mini story within the overarching story oh, I like that.
Speaker 1:Right, it's like a story from a story, yeah.
Speaker 2:It's like a, also like an aesthetic little.
Speaker 1:Very aesthetic.
Speaker 2:Yeah, I think there has to be emphasis on that.
Speaker 1:Yes, with an un-aesthetic montage. Is that aaging? I think it's just jump cuts then I think it's what it becomes. A montage without aesthetic is jump cuts, right, jump cuts. Someone tripped across this video that's in a film school and is literally yelling at their monitor right now. I can hear it.
Speaker 2:That's true.
Speaker 1:Yeah.
Speaker 2:That's true.
Speaker 1:You shouldn't be at film school at this point. Okay, film school at this point. I guess what we're saying, okay, anyway, voiceover, um, not to say because I have been to film school, um, voiceover, okay, um, this is, this is uh, it's a little bit easier, I think, to explain than anything else yeah it's just, uh, it's your voice over video content, but, yeah, over the montage the voice usually is not the.
Speaker 1:So here's here's the tricky part. You usually don't see the person, you don't see the talking head of the voices, that. So here's the tricky part you usually don't see the person, you don't see the talking head of the voice. That's why it's the voice over a track, over a video track. You can eventually see their face like it can come back to them. But typically voice over work which I know our engineer here does a little bit of here is usually not. You usually don't get seen.
Speaker 2:Unless you're a lifestyle creator. You can voice over your own stuff, yeah if you're making cinematic content, you're voicing over like your montage, which is like you yeah for the most part you can do that I think that's like it could be a thing or a type of job. It's weird because it's a little bit more it's definitely like just a broad term where it's like you're adding in a separate audio track it's a spectrum of things but what that actual audio track looks like in your youtube video?
Speaker 2:yeah, is totally different okay because, like you're saying, like you, a voiceover is typically when you're not on camera, correct? Or if you're, you know an off-grid, if you're a camping channel, a lot of times we see montages where it's this person living their day-to-day life. The entire channel is voiceover. Yeah, and they're just filming themselves. Yeah, and we have a voiceover, like, of their life. So it's creatively how you apply it, but at the end of the day, it's a separate audio track. Yeah, that is done in the editing portion portion of the process I feel okay, you feel okay with.
Speaker 1:I'm gonna make sure that the professional person in the room feels okay with our definition of what we got, we got a nod yeah okay, we're good.
Speaker 1:Uh, vlog, now this is. I was about to say this is a slippery slope, right? I was gonna say this is the one that people are gonna get. Okay, I will just say you, I love this one. I'm going to even try to define this. I'm just going to say that vlog originally came from blogs. Blogs were first. Vlogs came along. Yep, now, what vlogs are now? Because what they used to be was a video version of a blog. That's why they were called vlogs. At this point, I don't know what the hell they are.
Speaker 2:So you they are so you it's such a crazy term.
Speaker 2:You go ahead. We were just talking about this the other day and I think that what we came down to in a meeting was that it's more of a style of filming now. Okay, it's not a niche, it's like no longer, like I'm a vlogger, it's a style of filming, okay, I think that's what it is. I think that's what it is now and I think that it's always kind of been like that too, because when you think about the talking head like you're not making a vlog, I don't think so. Right, you're producing a video. Is this a vlog? Are you asking?
Speaker 1:I am the things that we do. This is a podcast, I know, but can it be a vloggy podcast? Can a podcast be a vlog? Is a hot dog a sandwich?
Speaker 2:If you are filming in a vlog style format.
Speaker 1:What would that be? What would that look like?
Speaker 2:I would say it's holding a camera. Change of environments? I would say the storytelling is effectively done through different environments.
Speaker 1:Would it have to be behind the scenes of the podcast to be a vlog?
Speaker 2:I think if we were vlogging the podcast, the vlog component would be completely unscripted and would reflect maybe more of the process of making like vlog day in the life of making the podcast okay, but I can't think of one thing that would be a vlog about a podcast when it's a talking head.
Speaker 1:I like how you added all those terms, all those terms to write back but it's interesting.
Speaker 2:It's up for debate because vlog used to be a niche on youtube yeah, like you were a vlogger Very specific. Yeah, and you, I would say at that time, you never used like a tripod. You would throw your camera in random places. Shaky cam was like intentional thing yeah. Like that was a style.
Speaker 1:Absolutely.
Speaker 2:I think they call it Gorilla Cam.
Speaker 1:Is that what they're doing now? That's what it used. I think that's what it used to be.
Speaker 2:Is that because they gave a camera that's not on the list?
Speaker 1:But I think that's what it used. I think that's what it used. Is that because they?
Speaker 2:gave a camera that's not on the list, but I think that's what it was called like casey nice. That prime vlogging was like the like gorilla cam I could be wrong.
Speaker 1:I think that's what it's called his level of vlogging now is on is really high end. I mean it's ridiculous. He'll put like a camera in a refrigerator before he opens it, which nowadays is probably normal, but when he was doing it it was like wait a minute, what's happening right now? Why are you doing that? But it made sense. It makes sense to the story.
Speaker 2:Yeah, I think a vlog should feel like I'm coming along with you on some type of-.
Speaker 1:Journey, journey. Yeah, I agree.
Speaker 2:Yeah, but it's a tough one though, because I mean, yeah, could you call anything a video log? Sure.
Speaker 1:Anything can be a podcast.
Speaker 2:As we found out, anything can be a podcast, but if you show someone your podcast, you're like I'm a vlogger, You're probably going to get some weird looks.
Speaker 1:Some people are going to look at you weird. All right, CTA call to action. This is a good one this is great for us because we actually say CTAs and call to action in our podcast. So great to define this for people who don't know.
Speaker 2:Yep.
Speaker 1:Call to action is exactly what it sounds like. You're calling someone to an action. Typically subscribe like share, watch more. I'm calling you to that action. Please do these things.
Speaker 2:It could be anything too. It could be a sales video where you click the link in my description Go buy my merch, leave a comment, join my Patreon.
Speaker 1:It could be anything that you're asking somebody to do and it's not. So, to be clear, call to action isn't just a youtubery phrase. It actually means other things outside of youtube, but again, we're only defining it within the youtube uh, kind of square things which is you know, do this thing because I told you to do this thing yeah I like that yeah all right, what's the next one?
Speaker 2:Script and bullet points. Well, slash bullet points. Okay, both ways of making a script.
Speaker 1:So I think most people know what a script is, but they might not understand how it works on YouTube or exactly what that means and what the difference between doing that and bullet pointing is. I don't typically use a script. Typically, scripts are something you read word for word.
Speaker 2:Yes, I would agree with that.
Speaker 1:Yeah, use a script. Typically, scripts are something you read word for word. Yes, I would agree with that. Yeah, so, and bullet points can be, which is would be more kind of. My style is I would just understand what the general thought is, yep, and then just fill in my words uh, as as it comes out of my mouth yeah um, which can be good or bad I agree it can be very so the thing is.
Speaker 1:Here's the thing I I'm for almost my entire career, for everything I've been unscripted, for everything I've ever done, because I just I. There's reasons why, but I will say that there have been times where, after the first half of my youtube career, or whatever you want to call it I was like I'm missing out on things that I wanted to say. I realized them after the fact. So I then went to like bullet points, like I'll wait in advance and I'll go. Okay, I want to make sure I say all these things. So it's like the mid, it's almost like dipping your toe into scripting, in a way, kind of ish, to allow yourself to make sure you say everything that you really want to say when you're watching the thing back, because ultimately, that's when scripts were like come in, that's where the value of of scripts, I think, really show themselves yeah because if you spend the time to script something out, more than likely you've said everything you want to say and then it's just a matter of editing things.
Speaker 1:Editing either in and out and then you're good. If you are unscripted, that can be fun and exciting and great, but you probably miss something.
Speaker 2:You're almost guaranteed you have missed something depends on the type of content and how you want to produce that content.
Speaker 1:Yeah.
Speaker 2:And I think that brings us to like scripted and unversed unscripted content, which obviously both exist on the platform. I would consider bullet pointed content also scripted content. Okay, would you?
Speaker 1:I could see where it would be.
Speaker 2:I think it's like a gray area, but like I could see it beyond like, if you had to, if you had to sophie's choice, it I could yeah be more underscripted absolutely yeah yeah, unscripted just means nothing. Like you're just wild like, this is unscripted, you're just going for it I mean we're, we're reading the things we're going to talk about.
Speaker 1:Well, that's interesting. No, it's, I would say we're scripted are we so I think if you said this podcast was scripted, it would people wouldn't think it means something that it doesn't it could I mean to somebody that could mean like we're both reading off of like right, a teleprompter. Yeah, I think that's what it implies, but that's not necessarily what it means I could.
Speaker 1:I could see that absolutely and I think, then, implication of what what it means versus what someone will take it to mean is important so maybe it does fall more under the unscripted.
Speaker 2:I don't know. You'll have to let us know in the comment yeah, what do you think doing? Bullet points would put you under scripted or unscripted content, I think that's a good battle to start.
Speaker 1:Do you do scripted content? I mean, I would love to know like what part of our audience is doing scripted content.
Speaker 2:I think most I would say most people that I've ever worked with do scripted content.
Speaker 1:Really, yes, interesting Okay.
Speaker 2:Yes.
Speaker 1:Very cool. What's the next one there?
Speaker 2:We're going down to editing terms now, oh very nice.
Speaker 1:We did jump cuts earlier, so cut and the jump cut are similarish.
Speaker 2:the cut is just we can kind of like rapid fire through these. Some of them you know you'll see or hear again. If you're working with an editor, if you have plans for an editor, these are things you could be familiar with but not something like you're probably not going to hear all these in like casual conversation, aside from like a cut is the basic edit of your video you're probably going to hear as a first cut, rough cut. That's round one.
Speaker 1:Yeah.
Speaker 2:You took all your footage and you made your first edition. You did the thing.
Speaker 1:You did the thing. There's hard cuts, there's J cuts, there's L cuts.
Speaker 2:Yeah.
Speaker 1:I love those, Probably won't get too much into that. I won't go into too deep a detail on it, but just think of it as when you're watching something visually and you're hearing the audio from the thing before. That's, I believe, an L cut. I like that for certain transitions and cuts whether it be cuts or blends or anything like that are just transitions between what you're currently watching and the next thing you're about to watch. Whether it be the same scene, maybe it's between me and you, between watching me on camera, watching you, or if we're split screen, like those, are all different ways to get transition between the different elements.
Speaker 2:Yeah, there's like infinite amounts of techniques and words you could do for editing.
Speaker 1:Yeah, lower.
Speaker 2:third, we should talk about, though, lower third text at the bottom of the screen.
Speaker 1:Yes, so that screen. Yes, so that's a lower third of the screen. There's text there. Typically, uh, in a, in a talking head, it might be the name and like title of the person or something. That's what's very common.
Speaker 2:Yep, you'll see that on the podcast quite a bit um, so lower third is really important, I think yeah overlay is um.
Speaker 2:Overlay is a good one. Yeah, because this is a lot of things that you're going to be focusing on for retention or visual interest, or um. You're going to be doing a lot of things that you're going to be focusing on for retention or visual interest, or um, you're going to be doing a lot of this. If you put text, if you put an image over, if you have stock footage, if you have anything that you're putting on top of the existing video yeah for visual interest. It's an overlay I love that.
Speaker 1:Yeah, that's really good and it's important to know these terms. Maybe not if you're editing your own stuff, which probably most of you are. It's just nice to know these things, but if you're ever communicating with someone else who's editing or something and they start saying these terms, you're like I don't really know what to do.
Speaker 2:I think these are like pretty basic ones too, because if you have our one-on-one coach or if you have submit a video in our new feature for review, where you can submit just a video with no commitment to one of our coaches for review, they might come back with terms like this and they might say like, fix the overlay at this point or maybe add in a lower thirds here for more context.
Speaker 2:So these are definitely things that you'll hear and you want to understand on like a day-to-day basis though. But yeah, just put you more in the world they.
Speaker 1:You're more in the know I agree like we like to let people be in the know. All right, what's the next thing we're doing here? Uh, so we had any terms. What's uh? What's next uh, after editing, or is that it? Is there anything else after editing? Oh yes, there is key for oh we have a couple more so transitions, let's talk about transition. Keyframes are. I'm gonna let you do the keyframes.
Speaker 2:I feel like that's super complicated, but keyframes are definitely an editor thing, like where you're setting the actual frames for you know if you're sound ramping or anything like those are yeah, it's kind of kind of deep.
Speaker 1:It's good to know. Um, definitely, there's a ton, of ton of how to use keyframes and editing videos on youtube definitely want look at those. If you're looking to do things like, let's say, for example, you have this one wide shot which we have a big camera here and you want to zoom between us, but you want to make it look like you have a camera that's actually moving, you would use keyframes to move the frame back and forth, um, and for other various things maybe it sounds like I don't know what you're talking, but if that's like an editing technique, that sounds interesting.
Speaker 2:Now you know how to search it Exactly that, exactly that Transition.
Speaker 1:So we talked about that a little while ago. Cuts, art cuts, blends, fades.
Speaker 2:Dissolves All the good stuff.
Speaker 1:Yeah, all the basic ones, yeah yeah, and it's good to know, it's good to know Color grading is interesting, because it's definitely an art form. Yeah, not everyone agrees on it. Well, I think it's in other words what, what looks? Good, I literally, you literally can have two editors, professionals, sit down and color grade yeah, and it's not. They're gonna not agree on 90 of it I think because we all see color differently.
Speaker 2:We do so.
Speaker 1:What monitor you're using, like all the things, what, what, what are you trying to get across, like? What visual kind of look you're trying to get across?
Speaker 2:Yeah.
Speaker 1:Yeah, it's interesting. Color grading is a rabbit hole and if you're interested in color theory which I think is important, because color theory is important for things like thumbnails- yes, 100%.
Speaker 1:Here's the cheat. So color theory, by the way, is just trying to figure out what colors go together and kind of pop and everything. Here's the cheat. So color theory, by the way, is just trying to figure out what colors go together and kind of pop and everything. Here's the cheat. And people will pay lots of money to do color theory research. You don't need to Look at sports teams. They've already done it. They've literally already done it. Sports teams already have done the color theory.
Speaker 2:That's funny.
Speaker 1:Most people don't think about that, but they literally have those. Team colors are not put together just because some of them look that way Not gonna lie but literally pro teams have done color theory, which is why they've picked the colors they have.
Speaker 2:I mean, yeah, it makes sense. Buy yourself a color wheel on Amazon and start playing around.
Speaker 1:Yes, color wheels.
Speaker 2:That is color theory.
Speaker 1:The color wheel no I know, I know I'm just thinking about buying a color wheel. I'm just thinking about buying a color wheel. I'm like you don't have a color wheel. I know what a color wheel is. I didn't even think to buy one, it just didn't cross my mind.
Speaker 2:We got to get you a color wheel.
Speaker 1:I don't, what would I? I'll spin that.
Speaker 2:Yeah, they wrote me all three layers. I know exactly what it is. Yeah.
Speaker 1:I know exactly what it is.
Speaker 2:It's interesting, could play with it. They're fun.
Speaker 1:It's almost like a fidget spinner, except for it's much bigger yeah, yeah, they have like color wheel, like boxes and stuff.
Speaker 2:They have all kinds of crazy stuff you could play with. It's interesting.
Speaker 1:Anyone interested in color, go down that rabbit hole on amazon, there's some fun stuff yeah, go down the rabbit hole on amazon period and you might might end up completely broke I'm like everybody's got a color wheel Duh. I do not. I'm sorry, I do not. Okay, what do you have?
Speaker 2:Gateway there, cutaway.
Speaker 1:Oh, cutaway. Yeah, this is how bad my eyes are.
Speaker 2:Yeah, inserting, okay, inserting footage to break up a scene or hide and edit.
Speaker 1:Kind of like B-roll-ish yeah yeah, you're using B-roll.
Speaker 2:Ish, yeah, yeah, I'm using b-roll to cut away right yeah, I was gonna say it's the action the action and you got to go on to one of our earlier terms to decide what you're gonna do with. It's gonna be all three. It's gonna be an overlay, cutaway, b-roll with a montage.
Speaker 1:Don't forget the montage. Yeah, your. Your quiz for this particular part of the episode is can you cut away to B-roll for a montage, yes or no? All right, green screen, which is absolutely critical, especially for streaming. To understand what that is, because if you don't understand what it is, you're going to be lost, because it's used a lot of places. By the way, it didn't used to be green screen, it used to be blue screen.
Speaker 2:Oh, that's interesting. You didn't know that no screen.
Speaker 1:Oh, that's interesting. You didn't know that, so wait, I went this back went back in my day, it was blue screen.
Speaker 1:It wasn't green screen, interesting, uh, and I think the reason they changed to green is because of some of the colors that were used and other things and they're like, well, green's just easier to key out, but it used to be blue screen. Now it's green screen. Um, which is what you typically will see streamers have behind them, and the reason it's there and reasons one colors. It's easy to. They say, key out to remove it so that you instantly blend into whatever your other background is. Most people have seen this on Zoom and stuff, where you're like, oh, I'm on the beach but I'm doing a Zoom meeting. Yay, that's what that is. But now we're at a point where AI is so good in tools that you don't even need the screen behind you a lot of the times.
Speaker 1:It literally will cut you out, no matter what's behind you. So in my um streaming setup at home, yeah, you'll notice that there's a blur in the background. That is not my camera doing that. That is my, my gpu doing that. It's artificial intelligence looking at my environment. It's not a fake background, it is legitimately my background, but it makes it look like I get that nice blur with a really high-end camera, but my webcam can't do that, so the software does.
Speaker 1:It's very interesting really in a, there are some things that ai is amazing. For that I can say yes, as a tool, amazing well, I definitely don't have that you could you could, we'll swap.
Speaker 2:We'll swap color wheels for software.
Speaker 1:Let me send you my gpu for your color wheel. Okay, yeah, I would like the thousand dollars extra that that's going to cost. Okay, down to analytics and performance terms, these are actually really important because we talk about a lot of stuff and I think this is where we get tripped up with a lot of people. They'll ask us well, what does this mean? What does ctr mean? What does click through it? What does that mean?
Speaker 2:yeah, what does it actually mean you see it, a lot of these you've seen yeah you've?
Speaker 1:you've at least heard them, these are not like mysteries.
Speaker 2:These are all in your analytics and they're there.
Speaker 1:But you might not know what they mean.
Speaker 2:But yeah, to the full extent.
Speaker 1:Yeah, click-through rate, the classic.
Speaker 2:Yeah, let's also clarify like CTR is click-through rate.
Speaker 1:It's the same thing. It's the same word. Click-through rate yes, C. I guarantee someone just heard this and went oh.
Speaker 2:That's what we're here to do 100%.
Speaker 1:I just heard it through the camera we're here I literally heard it through the camera For the shock factor yes, so what that is is every time your thumbnail is shown that. I guess now I just answered one of the next things.
Speaker 2:Yeah, go through them.
Speaker 1:And then when someone clicks, that is a percentage of how many times it was shown. So, for example, if you were shown this thumbnail 10 times and someone clicked on it one time, that's 10% click-through rate, ctr. Obviously you want people to click more, as you want people to click as many times as possible.
Speaker 2:Uh, when showing 100, 100 would be great 100 that would be great. It's never gonna happen, but it'd be great kidding that literally doesn't exist on youtube doesn't exist, but it'd be great if it did.
Speaker 1:The more that, the higher that number is, the more people have clicked.
Speaker 2:Is is the way to look at that yeah, and the click-through rate is affected by your title, your thumbnail and your video idea and all of those play together. So if you're looking at your click-through rate and you're like, oh my gosh, I got like a low click-through rate which is relative to everybody, they're all different. It's not necessarily one thing, it's multiple things that contribute to the number for why somebody clicked or didn't click. So you want to keep that in mind. If you're like troubleshooting, it might not be like, oh my gosh, I need to go make a new thumbnail right now. It could be a title, it could just be the idea. The idea could not be interesting to a wide group of people. So our famous click-through rate.
Speaker 1:All right, now we're going to get into the weeds, because here's where a couple of terms in a row are easily confused with each other.
Speaker 2:Okay.
Speaker 1:And probably so sticky that even I am a little worried about making sure we get this right. Okay, because they're very, very specific. So retention rate versus average view duration versus watch time Versus watch time Versus audience retention, like we are talking about things that are so similar. Yeah, I would keep that in mind too, like these are all very similar and sometimes people will say one thing when they mean something else.
Speaker 2:That's true, so I probably, I probably do that from time to time 100.
Speaker 1:Let's start with retention rate okay um, and then I'll talk about average iteration, and then we'll talk about yeah, because this is I. I really want to be very careful with this part.
Speaker 2:Okay, retention rate is measured in percentage of how long people are watching your video. When you go into your retention graph, you're gonna see a percentage there for the retention. Okay is that we want to scarper. We want to break it down by percent.
Speaker 1:Is on the retention graph we're gonna just say that for that right average view, duration is is measuring a very similar thing but doing it differently. Oh love that Because it's the amount of time. So it's not a percentage, it's time. So if you have a 10-minute video and someone watches seven minutes, that's 70%, but it's seven minutes.
Speaker 2:Average view duration is seven minutes, not 70%, and let's also remind everyone, this is the average. Right, which is actually super important to understand Huge, because people aren't just watching seven minutes of your video.
Speaker 1:Right, some people are watching the whole. Thing.
Speaker 2:Some people are watching none of it.
Speaker 1:Exactly that. That's why it's the average, yes.
Speaker 2:So see that number and be like, wow, that's amazing.
Speaker 1:Yes.
Speaker 2:Because a bunch of people finished my video to get me to that place.
Speaker 1:Yes, and we've tested this to figure out what a percentage looks like and what it is, by putting things at the very end of a video and having people ask. We ask people to say things in the comments because the only way we would know about this comment is to have watched it all the way through yeah. I think we did a crunchy peanut butter thing one time.
Speaker 2:Yeah, we've done a handful of things. A lot of people do this at the end of their videos. If you're watching this far, leave the blank emoji.
Speaker 1:Yeah, yeah, and then watch time, which is an aggregate and what most people know it as is how to get to monetization. I need a lot of watch time 4,000 watch time hours. That's the aggregate time watched, so it's not necessarily about. I mean, technically you can have.
Speaker 2:It's not an average. It's not an average, it's real.
Speaker 1:It is real. So a video that has a hundred views of seven minute watch time times. A hundred is however many watch hours.
Speaker 2:Yes.
Speaker 1:That is so. I don't know what the math is on that, because I'm not going to try to do it in my head.
Speaker 2:Okay, I just know it's an aggregate. So that's a number. That's why you have to track this to get to your monetization. This is not an average. They're not like oh well, you know, you got 10 hours today and you know, we'll see how tomorrow goes on average.
Speaker 1:No, no, this is.
Speaker 2:No, it's counted. Yes and unless you're running ads, it's counted right, exactly that.
Speaker 1:Okay, and then audience retention graph is the actual.
Speaker 2:So this is the graph itself and this is where you can see the broken down percentages that we referenced first, again in percents, and you can scrub through that graph and you can see what percent is watching when for that time period in the video right, which is when you see that opening hook, and you can see what percent is watching when for that time period in the video Right, which is when you see that opening hook and you see the retention for your opening. You see the retention and the drop off at the end and your average retention for the majority of your video.
Speaker 1:Absolutely Okay. So we're down to RPM and CPM. So these are good because it's money.
Speaker 2:Yes.
Speaker 1:Cha-ching. So we're down to RPM and CPM. So these are good because it's money, yes, cha-ching. So for years, the only thing that was available in the metrics was CPM, which is cost per milli. So in other words, that's what advertisers pay per thousand views. It is not what you make and that's what's important. It was kind of an irrelevant piece of information YouTube was giving us, because there was nothing we knew that we could say okay, well, that means I got this much out of that.
Speaker 2:Yeah.
Speaker 1:They came out with RPM, which helped us figure out how much we're actually getting paid per thousand, which is revenue per thousand milli thousand.
Speaker 2:Milli means thousand Milli vanilli.
Speaker 1:Yeah For everyone watching milli means 1,000. Is it like Latin or?
Speaker 2:something. I think it is yeah, For everyone watching. Millie means 1,000. Is it like Latin or something?
Speaker 1:I think it is. It's some other language other than the one that I speak, so RPM is the one you actually want to pay attention to. Cpm is interesting, but not necessarily relevant.
Speaker 2:Yeah, cpm is interesting. If you're monetized and we're in peak ad seasons, if we're in November, in December, when you know revenue is high, you can see the ads change Like the bids get higher, people are buying things. You know it's. We're in a consumer world for the holidays, so it's interesting to see how that changes and it's also interesting to see how that's very different per niche. Obviously, you probably don't have multiple channels and different niches that are monetized and you're seeing the difference that the you know ad companies are bidding for different niches. But that also makes it interesting too.
Speaker 1:Yeah, so don't worry about CPM. It's kind of a it's almost not even like a brag because, again, you're not getting that money, you're getting RPM and, by the the way, depending on where you're watching this, you're not even getting RPM because you've got to pay the tax man, so you're not even getting that money. All right, bounce rate. Okay, now we're into, like advanced things.
Speaker 2:Yeah.
Speaker 1:This is something that, if you are really kind of a super technical nerd into this sort of thing, like me, example you might hear about. This is when people are watching and then leave yep, uh and the at the rate at which they leave your video.
Speaker 1:It's it's good information to know what most people will see it, as is the dip in their retention yep um, but we talk about bounce rate and like session views and stuff our session, that we have viewer sessions that we'll talk about in a minute. Um, for people that are like, really into this, that are into nitty gritty, that really like to kind of dig down deep, yeah just know that it is when people leave yeah, abandonment click offs.
Speaker 2:I mean you can really call it whatever. Yeah, you want I've been abandoned but I've been bounce rated by my my. I've been. I've been bounce rated yeah, my parents bounce rate let's switch it to ghost when people start ghosting your content. Yeah, I've been bounced.
Speaker 1:Let's matter of by the way, because the slang used to be I'm bouncing, I'm bounced. Yeah, that was the thing, but unlike dating apps, now you can say I got bounced.
Speaker 2:That's funny. I've been bounced. I've been bounced.
Speaker 1:Traffic sources, oh, so important. So impressions I'm not going to say views because, again, views are when a person clicks. Impressions I'm not going to say views because, again, views are when a person clicks. Youtube gives you impressions, it does not give you views. Youtube gives you impressions, People give you views. Let's say that first. Your impressions come from different traffic sources, which can be browse, search, suggested, direct. My favorite one unknown, direct or unknown. Love those because you don't know where they came from, but then again, neither does YouTube.
Speaker 2:I just ran an experiment the other day. Direct is a link from YouTube that is shared. It can be. If you're sharing your video link, it's a direct click from the link. The unknown, obviously, is unknown.
Speaker 1:That's the part. That's the thing that's really frustrating is because there is a direct, but they also put it with unknown. They know the direct, so why don't you just split that out for me please?
Speaker 2:I don't know what other unknown would be, unless they're just covering their butts, because external is external. That's also coming from a link that's not inside of.
Speaker 1:YouTube. The fact that they don't know is kind of weird.
Speaker 2:They're just like.
Speaker 1:Yeah, but to your point, yes, direct they know about and a lot of times it's from even like community tabs and stuff comes up on the direct, but they they mash it together with other con, other sources that they don't know about, which is dumb. You know the direct ones.
Speaker 2:So just, I literally can't even think of an additional thing.
Speaker 1:No, I can't either.
Speaker 2:Like where is someone watching?
Speaker 1:magic, just someone, just a bad day, someone watching Magic. I, like Someone, just dreamed your YouTube video it's so weird, so dumb YouTube, what is unknown? Just tell us yeah please, please, all right Demographic. What is it?
Speaker 2:Yeah, your audience. Demographics are the audience that you have right now, not to be confused with the audience you are trying to get. But this is in your analytics, where you see where people are watching, from how old they are, um, basic information, gender, and this is just for people who identify this within their google account, so lots of people don't have this information on their viewing account, on their gmail.
Speaker 2:So this is what you have right now, but don't let this dictate decisions. But it's a good way to monitor if you're reaching the people you want to be reaching. Yeah, but it's very common for people to be like, well, my audience, and then only talking about their demographic. It's like that's the audience you have, not the audience you want it's fair yeah uh, real-time views it's my favorite analytic. That seems pretty straightforward.
Speaker 1:This is my favorite analytic. It's what's happening now, view-wise. Yeah, yeah, it's very important. Which is a?
Speaker 2:separate. I think this one is not something that a lot of creators pay attention to, because there's been a couple of times I've asked for real-time views and or told people like, keep an eye on your real-time views for the next 48 hours and they're like excuse me.
Speaker 1:It's a specific part in the analytics and actually I think it even is called real-time views. It is real-time views, yeah.
Speaker 2:And you can do it by 60 minutes or 48 hours and that's what's actively coming to your channel. This is where you go. If you've say made part two to a video and you're like, okay, is it going to help part one of my video I released last month start popping off.
Speaker 1:Yeah.
Speaker 2:I mean, you're not going to go into each video analytic and like, memorize views and be like okay, I was at 100 views, I think Did. I get five more views. You're going to go in your real-time views and you're going to see that active traffic and monitor those graphs.
Speaker 1:Exactly that.
Speaker 2:Yeah.
Speaker 1:This next one is a doozy. What is it? Algorithm, oh my lanta. Everyone talks about the algorithm. What is?
Speaker 2:the algorithm the algorithm.
Speaker 1:The algorithm. It's unknowable.
Speaker 2:It's the troll that lives under the bridge.
Speaker 1:It really is.
Speaker 2:Yeah.
Speaker 1:It is the thing that everyone talks about. A lot of people talk about it incorrectly. Yeah, it is basically machine learning and a it's actually beyond. Whatever it was Like, whatever it used to be three, five years ago, is not what it is today. If you know anything about the way AI machine learning works, it exponentially changes over the course of time and over a short period of time, because it just it learns and it becomes a thing okay but it basically is the system by which recommendations, which are the things that show up on like your front page or in your up next through youtube, are kind of filtered through.
Speaker 1:It's basically the thing that you want to make happy. That can't be made happy because it's not a thing, not a human, human. But we really want to make it happy, we want to do everything to make the algorithm happy.
Speaker 2:It's a finicky machine.
Speaker 1:We hate it and love it all at the same time. It's the most toxic relationship you'll ever have Session time. This is another one of those kind of nitty gritty like you have to be really into it type things so, in other words, don't be worried about this, I think, is what we can. We can start off by saying for newer creators like don't worry about understanding what session time is that's fair but it's basically the amount of time that someone is watching um content.
Speaker 1:That's not just one video, but it could be multiple videos across multiple channels, even it's how long you're on youtube.
Speaker 2:Yeah, yeah, it's how long you're watching youtube not something that they even surface to us.
Speaker 1:So it's kind of a weird thing to even ever talk about because we don't have the analytics behind it well, we have um, we can see our end screens and screens clicked.
Speaker 2:We can kind of make assumptions for the session time if people are watching multiple videos. If you're looking at um the percentage of people that clicked into your end screen, you can see how successful you are at extending that session time.
Speaker 1:That particular session. But the full session time is all on YouTube, which could have come from another channel to you and then out to another channel.
Speaker 2:Yeah, you have no way of knowing how someone like logged in.
Speaker 1:Right, I would love to know that stuff because one of the things that has been. It's hard to say whether it's known, although YouTube has kind of admitted this is if you're at the end of a session. In other words, they left YouTube on one of your videos. That's not a good signal and it would be wonderful to know. And if you're at the beginning of it and someone stays for an hour after they started watching your video, that's a good signal.
Speaker 2:The thing is we don't know where we live in that thing, and it would be so amazing if you two would ever service that to us yeah, did we keep someone on platform, because we know that's a good signal to the, to the algorithm right, yeah but we don't know it's true, the session time is more behavioral than actual like time linked and you can think of like your session time as a viewer for like what keeps you on the platform, what makes you want to leave and these are viewer behaviors is when you put, like your little viewer hat back on and you're like, how do I or what increases my session time?
Speaker 1:and those are the things that you can analyze and potentially implement into your creator side of things alright, so let's get down to the content strategy in terms of we're bringing it home, we're landing the plane right niche? Everyone has heard this. Who's a content creator? What is it? We're niche. Oh please, can we not do that?
Speaker 2:I don't say it like that, but please don't say that a lot of people do pinky up niche every time niche we don't like.
Speaker 1:You don't have a, you have a quiche, you don't have a kitsch. Kitsch even means something different yeah that's even. That's different. That there's my point there you eat your own point.
Speaker 2:You don't eat a kitsch. You made your own point.
Speaker 1:You don't eat a kitsch. You eat a kitsch. You eat in the kitchen and you don't eat a niche. You don't eat a niche. That is true. A niche is like a sub. How do you want to even describe it? Like a sub-genre?
Speaker 2:Now I'm using you're creating within. There you go, it's the type of content that you're making.
Speaker 1:Yes, that's very. That's to the point.
Speaker 2:Easy. Yeah, don't overthink it.
Speaker 1:Evergreen content. We've literally done videos on evergreen content, realizing now that maybe people don't even know what the heck that means.
Speaker 2:Well, we explained it really well, did we?
Speaker 1:Yeah, that it lives on to all the people in the world.
Speaker 2:Yes, future. The evergreen content episode was good.
Speaker 1:Hopefully evergreen Means. It's relevant for a very long time, potentially ever.
Speaker 2:That's the goal that is the goal that's the goal.
Speaker 1:All right, trend jacking, which is something I've heard you say so many times since shooting these episodes. Oh my gosh trend jacking you use that phrase more than anyone else I've ever met because it's such a hack, it's such a cheat to get traffic to your channel explain if, if you do it right what is?
Speaker 2:it. It's literally jumping on a trend that's popular within your niche. You're just kind of jumping on it. You're just jacking the traffic for whatever's possible jacking the traffic for whatever's possible.
Speaker 1:Quote gen 2025. Um, yes, so a trend, something that's very popular in the moment, and then jumping on that and taking, stealing that audience.
Speaker 2:That's what you're doing. If you're making it relevant, you're stealing the audience that's watching the relevant content. Um, and this is an entire strategy in itself, but that's the summary of it yeah, um, what do we got there?
Speaker 1:thumbnail? Okay, if you don't know what a thumbnail is, we got problems. We got major problems. It's the little picture that people click on to watch the video.
Speaker 1:I'm not going to shame you if you don't know what it is. I'm not going to shame you, but just know, I'm judging you right now. If you are this deep in this video and you don't know what a thumbnail is, I'm judging you. What do we got there? I'm judging you right now. If you are this deep in this video and you don't know what a thumbnail is, I'm judging you. All right, what do we got there? Seo.
Speaker 2:SEO, search Engine Optimization, and this is far less relevant than it once was.
Speaker 1:It's definitely in a different place than it was. Yeah, seo specifically was meant for websites, but now we talk about it on YouTube because for people searching for things, Searching. Yeah, search.
Speaker 2:Searching.
Speaker 1:Engine, which means you're trying to optimize your titles and thumbnails and all the other things.
Speaker 2:For search For search. That's all you need to know. Very clear difference, very, very clear difference.
Speaker 1:If you try to look too deep into this.
Speaker 2:This is not how the algorithm works.
Speaker 1:Not specifically.
Speaker 2:This is how you target search traffic.
Speaker 1:Yeah, we don't want to. If we go too much deeper, we're going to get in the weeds of things that are irrelevant.
Speaker 2:Right.
Speaker 1:Completely irrelevant.
Speaker 2:Title optimization. Anything we say that's optimization is making it the best for your audience. You're optimizing for views, you're doing everything in your power to get the click for what makes sense to your audience, and optimizing it in every single type of content and channel is going to be entirely different yeah and it's going to be what makes sense to your audience.
Speaker 2:So this is like what you'll hear a lot if you are using ai resources, like you want to take that and then you want to optimize it for humans, for your audience. Maybe that means specific language. That's going to be just a really it's just going to weigh really heavily and they're going to see it and be super familiar. So just make it important.
Speaker 1:Yeah, I like it. Keywords, which are not to be confused with tags. Keywords and tags. Yeah, we've talked about this. Let them have it, Bro. We've talked about this.
Speaker 2:Let them have it, bro.
Speaker 1:We've talked about this so often, but I'm going to assume that none of you have seen any of our videos. We have talked about this in depth. Just know that keywords are important in that it can be a way.
Speaker 2:In title optimization.
Speaker 1:In title optimization for SEO. Just know that we have a tool that helps you kind of figure out keywords with vidIQ. You can download a free version of our tool if you're not don't have one already. There's a link in the description, in the show notes. But just know that it is a way that you can get an idea of interest in a topic. So, for example, using our tool, you can look at a keyword and I'm going to say it chocolate cake. It's a phrase, but keyword, keyword phrase and put that into our tool and it'll tell you about how many people are searching for that keyword or how many people are watching in a month, in a given month, the keyword is, like chocolate cake, the keyword phrase in this particular instance and it's the thing that your video is going to be about, kind of like a topic, but not quite. But it's the word that you're focusing on and people will use keywords in tags, but keywords themselves are not tags, and I understand that's a little confusing.
Speaker 1:Just take my word for it here Makes sense to me. You can use keywords and they can be tags, but they're not the same thing, it's?
Speaker 2:the word about the thing. When you say what tags are, it's very easy to understand the difference.
Speaker 1:Yeah, Once you understand that tags are just the thing that YouTube used to use once upon a time and that's all, and they can be any kind of word in there, then it separates itself easier.
Speaker 2:Yeah, tags are just for misspelling. And you go on YouTube and it literally says these are for misspellings.
Speaker 1:Pretty much Like right above it when you go to enter them in.
Speaker 2:YouTube, set it for you.
Speaker 1:Yep Metadata, which also can be things like all the things we've just talked about.
Speaker 2:This is all the information that goes into your video. Description Everything your video is made of.
Speaker 1:Keywords, all those things, all that is metadata.
Speaker 2:Hook, hook. The opening of your video, the first sentence or two that you say what you're using to hook the viewer's attention.
Speaker 1:Which should hook their attention. That's the specific part about it. It's not just the intro. It's like I want you to watch more. I'm hooking you by saying the things that will make you want to watch this forever.
Speaker 2:Yes, so typically you will have like a hook and then an intro. You better, your hook could also be your intro, though you don't have to have both, that is true. You could have both.
Speaker 1:Hopefully you have at least one of those, otherwise you're probably the same person who doesn't know what a thumbnail is.
Speaker 2:That could be true.
Speaker 1:It's the same person, I think Packaging.
Speaker 2:Oh, this is a good one, because this is confusing to so many people. Oh, so many people Go tell when we refer to packaging, we're talking about how you literally wrap up your video, meaning your title and thumbnail. Yeah, it's how you present your idea in your video, and that's exactly it. It's your title and thumbnail, the combination of the two together.
Speaker 1:Yeah, and the inside of the package is your video. Yes, but before you get to that part, the only thing you can see before you watch a video is the title and thumbnail, which, much like a package, is the wrapping in the box.
Speaker 2:Yes, think of it that way. We're so good at this. Content buckets oh my goodness, I think we talked about this in a last episode, about this and then also the discord stage. Um, that I did was you know, we started to really dive into content buckets. So we'll probably schedule another really in-depth workshop, which keep your eyes out for, because we're all showing up for workshops on discord now. Um, but this is pretty much the the. We'll just say three.
Speaker 1:Yep.
Speaker 2:Themes of content that's on your channel. Three different types of videos.
Speaker 1:So, for example, if you're a baking channel, it might be icing, it might be cake and it might be pies.
Speaker 2:Yeah, that might be three different things. Those could be your three buckets, yep.
Speaker 1:And you'll do videos about those things. Yep, where we at there. Series.
Speaker 2:Series.
Speaker 1:Series and playlists are similar-ish.
Speaker 2:Oh, I like that they do tie together really well they do, because a series should be in a playlist. Agreed.
Speaker 1:A playlist is an actual physical YouTube thing, yes, in which you put videos in. Yes, a series is yes.
Speaker 2:It could be one of your buckets.
Speaker 1:It absolutely should be. I would argue Probably should have a series in your bucket. Yeah, Put it in your bucket.
Speaker 2:It's just several of one type of video that are going to work together and strengthen the loving algorithm.
Speaker 1:Just kind of butter them up to surface them. Listen algorithm. We need to talk Shorts. That is the favorite thing in Jen. We know that.
Speaker 2:No, I'm really not that big of a shorts hater. I just like the reputation that that it has that. It's just taken on its own life y'all know what the youtube shorts are.
Speaker 1:If you don't know, again, you're the thumbnail person. You're definitely the thumbnail person. Uh. Community tab yes is the? Is the option on your front of your, your, your youtube channel, that you can communicate with your audience outside of videos. Yes, you can do polls and you can post pictures Yep, all types of cool little things. They used to have YouTube stories. I loved that.
Speaker 2:I did not like stories.
Speaker 1:You know how easy it was to get views and engagement on it. It was crazy. It was overpowered.
Speaker 2:Yeah, but I didn't watch them as a viewer.
Speaker 1:I think that's probably why they got rid of him.
Speaker 2:Yeah.
Speaker 1:Some people did. I actually really enjoy it because I would do Q&A. It's kind of similar to what they had on Instagram stories.
Speaker 2:Yeah, no, I remember I used them. I just as a viewer.
Speaker 1:I think I ever watched them Wrapping up here features and monetization. So monetization is getting paid.
Speaker 2:The act of YouTube giving you the money. Youtube Partner Program, another acronym, YPP. Yeah, you know me. I say that every time too.
Speaker 1:That is the program by which YouTube will pay you right.
Speaker 2:Yep, that's once you get monetized. As a creator, you can either earn ad money or the first tier which is unlocked. Yeah, the 500 subs, the crowdfunding and yeah, so now we have two tiers. Yeah, super chats and super stickers are ways that your viewers can pay to support you and super thanks, super thanks now on regular videos, yep, where you can leave almost like a tip in a comment.
Speaker 1:It is yeah, yeah, yeah, Membership's another way. So that's an ongoing monthly thing that you can pay for a viewer or as a viewer to your favorite creator. $5 or less or more for whatever, the starting thing is $1.99.
Speaker 2:Well, us, yeah, I think the starting thing is $1.99.
Speaker 1:Well, us, yeah, you can do it at whatever you want and then make it higher. You can make it like $10 or $20 or whatever, if you're that special Merch shelf.
Speaker 2:Yep. Which is that little thing Under the video where the if you have a store through Shopify or whatever's linked to YouTube, you'll see that under a video where you can buy merch from that creator, yeah or where you can see if that creator has merch merch, which is merchandise, which is like shirts and crap.
Speaker 1:Uh, copyright claim versus copyright strike. These are actually really critical. Let's just real quick run through them though give it to them again. Copyright claim. Someone's taking your money, yes, but your video and your channel is not in trouble. Copyright strike you only get three of those before they delete your channel. That's usually something egregious, like you just straight up stole something or you've done something against community guidelines.
Speaker 2:Community guidelines for sure Very bad.
Speaker 1:You will hear people use them interchangeable. They are not interchangeable.
Speaker 2:They are not the same. If you get a music claim, it's okay, you'll be alright.
Speaker 1:You're just not earning the money, you get a strike. It's a different story, but it's scary.
Speaker 1:It's scary when you don't fully understand the difference you get your first copyright claim and you're like oh my gosh, I'm going to get kicked off of YouTube. No, don't worry about it to go to youtube school uh, copyright, our content id is what they use for copyright claims. It's an automatic system within youtube. And uh, retention spikes is uh, those little spiky things in the, in the little triangles. You'll see like little spikes in your retention graph, which we talked about earlier yeah and uh suggested video traffic.
Speaker 1:Is the watch next when you're on the watch uh page of youtube. Yeah, so that I think we've done. I think we've done a bunch we've done. So we've done so much, so many and here's the thing if we have missed something, why don't you leave us a comment in the video or leave us a, you know, an email, the boost at vid, iqcom, and maybe we'll do another one of these with any we might have missed any that we missed.
Speaker 2:Hopefully, this video is a one of ten it better be.
Speaker 1:Do you know what a one of ten is? We didn't even say what that was well, we didn't get through the list well, we don't have 12 hours, so a one of ten is what this video will be. It will be the top video of the last 10 we've we've actually produced, but we want to thank you for joining us.
Speaker 2:We can't wait to do this again I know there's a is a lot, there's a lot.
Speaker 1:Y'all have no idea. We've been here for two days. There's a lot. I'm not even joking, but we will see you in the next one.