TubeTalk: Your YouTube How-To Guide
TubeTalk tackles the questions that real YouTubers are asking. Each week we discuss how to make money on YouTube, how to get your videos discovered, how to level up your gaming channel, or even how the latest YouTube update is going to impact you and your channel. If you've ever asked yourself, "How do I grow on YouTube?" or "Where can I learn how to turn my channel into a business?" you've come to the right podcast! TubeTalk is a vidIQ production. To learn more about how we help YouTube creators big and small, visit https://vidIQ.com
TubeTalk: Your YouTube How-To Guide
The Unspeakable Journey: Building a YouTube Empire from Zero
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Check out Unspeakable: https://www.youtube.com/@Unspeakable
From shy middle schooler to YouTube mega-star, Nathan's journey with Unspeakable represents one of the most remarkable success stories in the content creation space. Starting with nothing but a basic laptop purchased from lawn-mowing money, he transformed his passion for Minecraft into a media empire spanning multiple channels with millions of subscribers.
What makes Nathan's approach so compelling is his refreshing emphasis on strategic focus. While many creators rush to diversify across multiple platforms and channels, he spent six years perfecting a single channel before expanding. "If you start two YouTube channels with similar videos and similar purposes, what's the point?" he explains. This disciplined approach paid extraordinary dividends – his second channel reached a million subscribers in under 20 days, while his third channel now stands as his most successful with videos reaching tens of millions of views.
The conversation delves into the operational details behind Unspeakable's content machine, from their meticulous brainstorming process to Nathan's "three element formula" for thumbnail design. With teams dedicated to different aspects of production across multiple filming locations, their approach resembles a professional studio more than the typical creator setup. Yet Nathan maintains that success isn't about expensive equipment or overproduced content – it's about understanding what quality means to your specific audience and delivering ideas that genuinely excite them.
Perhaps most valuable for aspiring creators is Nathan's practical advice on starting with limited resources. "Think of a way that you can create a hundred videos for $0," he challenges, pointing out opportunities to leverage free tools and existing skills. His blueprint for success emphasizes building brick by brick, reinvesting revenue into gradual improvements rather than expecting overnight results. For anyone looking to transform their creative passion into a sustainable career, this conversation offers both inspiration and actionable strategy from someone who's mastered the craft.
Ready to apply these insights to your own content journey? Subscribe now and discover more strategies from successful creators who've cracked the code to sustainable growth on platforms like YouTube.
Hey, welcome back to the only podcast that's more awesome than you are, but you're awesome because you listen to us, so maybe you are more awesome than us. I'm Travis and I'm here with Jen.
Speaker 2:Hello.
Speaker 1:And, of course, we have a very special guest, nathan from Unspeakable how you doing, buddy.
Speaker 3:Doing good man. Thanks for inviting me on. This is going to be a good time. I'm here to give some value, spew some knowledge. I'm hoping that we got a bunch of young creators listening to this that, oh you know, maybe have a thousand subscribers or a hundred thousand subscribers or fifty thousand subscribers, and and my mission for this is just to give them some value of my beautiful brain that's been doing youtube for 12 years we love this I love that.
Speaker 1:If you're new here, this podcast all about growing your youtube channel and we do it in such a fun way and and every once in a while we have guests on, like Nathan. I'm super excited. Unspeakable is such an incredible brand. I'm going to talk about brand. It's not just a channel, it's a brand. We're going to get to that later, but first off, let's talk a little bit about your beginning and then we'll get into some of the have to understand one thing about this podcast Jen and I are really good friends but we don't agree on everything.
Speaker 2:Oh, you're going to go there I have to.
Speaker 1:There's no way I can't go into it immediately. So you must choose a side without knowing which side is which. Nathan, when it comes to candy, because this is basically also a candy podcast, which is better. Now, even if you don't like either, you do have to pick one. Okay, you must pick one. I'm not telling you which is which. I just wanted to hear what the answer is. So there is candy corn and there are catberry cream eggs. Only one is the right answer. Which would you choose?
Speaker 1:I hate candy corn yeah, let's go can't do it, that's good yes, there it is, ladies and gentlemen, the greatest creator on youtube fun unsubscribe it was the right answer, nathan, don't worry, it was the right answer, I love it yeah, yeah, it's fine, it's fine.
Speaker 2:I know it and people hate it.
Speaker 1:I know it's just wax no one likes delicious it's a candle delicious uh, let's get into your beginnings, nathan. We want to kind of understand, um, how you got here, so let's start kind of from the beginning. You started what a minecraft channel back in high school, is that right?
Speaker 3:yeah, so back in 2012, in october of 2012, I started my first youtube channel. Um, I started a Minecraft channel. So at the time I was I was either in seventh grade or eighth grade and middle school and I saw a bunch of other people making content on YouTube. I loved YouTube as a platform. Um, obviously, youtube back in 2012 was way different, uh, compared to what it is now. You know, there was no shorts. I don't even think there was live streaming. There was not very much to the platform. A lot of people just posted content.
Speaker 3:I don't know if you remember the old days where you could like customize your entire YouTube page, like you could make graphics all down the side of it, almost like MySpace. Yeah, that's the era of YouTube that I started in. But, yeah, I saw a bunch of other creators. I saw people like Markiplier and PewDiePie and a lot of other gamers. I used to watch them when I was a kid and I just kind of thought to myself you know what? Why don't I try to make my own YouTube videos, like you know? So I mowed a bunch of lawns. I helped my dad do a bunch of chores lawns, I helped my dad do a bunch of chores and I ended up working to buy like a laptop and a microphone to kind of start like my first couple videos.
Speaker 2:Were you at that point, because you were still pretty young, were you embarrassed to upload?
Speaker 3:Oh yes.
Speaker 2:Yeah, I mean, middle school is kind of rough, I guess.
Speaker 3:So one of the things that I always like to talk about on like my social channels, um is just like how shy I was when I started youtube. Um, I was a very shy kid in school. Like, like I remember when the teacher would call my name, I would get like shivers down my spine, I'd get very nervous, I'd get clammy hands. Um, I was just a really shy kid. So I would always think, think to myself, like how is a shy kid like me going to start a YouTube channel Like I? And I kind of just like I kind of just like the idea of making videos so much that my fear of being shy kind of just was over here and I was like trying to do something over here if that makes no, that does make total sense.
Speaker 2:Did you feel shy when you first started recording? Oh, yes, was it just totally fine by yourself yeah, I mean you can go back on like.
Speaker 3:So we have multiple, we have like six different youtube channels, but if you go to the channel called unspeakable reacts, um, you can go. You can go to some. See some of my first videos. My introsros are. So the first intro I ever did on YouTube. I was basically just doing an intro and I was like hey guys, this is one of my first videos on YouTube, blah, blah, blah. And I told people to like the video and I was like, if you guys like the video, that would be cool, but if you don't, I guess I'll just go die in a hole. That was like. That was like the intro of my first video. It was so bad, so, so bad all right.
Speaker 4:What is up, guys? It is unspeakable gaming and today we have a mod showcase. And before I get started on this, I want to say that this is my very first mod showcase video and if you like me doing these mod showcase videos, go ahead and give it a thumbs up and leave a comment Telling me if I should do more or if I should just quit and go die in a hole.
Speaker 3:Thanks, we actually did so. We made a. We made a movie about my life, basically how I grew my youtube channel. It's a little like nine minute short film movie. It's just called unspeakable a movie if you guys want to watch it would love to in that video. We like recreated it and I was like I was filming my first video and I was like, and if you guys don't like this video, I could just go die in a hole oh my gosh, do you know that creator that makes?
Speaker 2:I think it's two guys and they make movies of other youtubers they made it that is I. That's what I was gonna say. That's amazing they produce the whole film oh my gosh, oh, I love their channel. I can't wait to watch yeah, super good guys they're.
Speaker 3:They're really really creative. Um, they came down for a couple days and shot a bunch of stuff with me and then they shot the rest of stuff with me and then they shot the rest of the film, um, back in their hometown and stuff like that.
Speaker 2:So that is so cool because I was like that's the detail, like that's the detail that you would see in something like that, so so cool the movie.
Speaker 3:I wanted to make the movie very realistic and it is very, very realistic, like all the things that you see in the movie like actually happened and we recreated them.
Speaker 1:I love that so many. I'm a big documentary guy and a lot of times you'll see stuff and they just add stuff for, you know, intrigue. I'm like no, I want to know if that really happened, because the first thing I do at the end of like a real life movie or something is I google to see what really happened. Did that really happen?
Speaker 2:of course you do course you do.
Speaker 1:I'm going to hover, add up as many tabs as I want to for my next video, but you ain't going to do nothing about that because everyone else thinks that's normal too. I do want to point out that even in high school, it sounds like you were uploading like over 100 videos in your first year, which is wild, because I think we're going to find that later on. That's kind of normal for you now, and maybe even low. Kind of normal for you now, and maybe even low. Um, but how did how did that happen? Was it just because you just got into it so much? You just wanted to upload and upload, and upload, because that's a lot.
Speaker 3:Yeah, I mean, like for me, like the videos were kind of easy to make because it was just like when I started YouTube it was just a video game. So I you know, in Minecraft there's a bunch of like mini games and all types of stuff you can play, and sometimes when you play a game it only takes you like 20 or 30 minutes to record a video. So I would record three or four videos in a day. That would only be, you know, four or five hours of work and then the next day I would edit them all together and then publish them. And you know, my first year on YouTube I posted 143 videos. My first year.
Speaker 2:Oh my gosh. And.
Speaker 3:I edited all the videos, I did the thumbnails, everything. I was a one-man team for my first I want to say four or five years on YouTube, Probably my first 2,000 uploads.
Speaker 2:And what made that change?
Speaker 3:Well, I wanted to scale more channels and I wanted to upload more videos, because more videos, more views, more revenue, you know all those things. So I started to hire editors, thumbnail designers, people that could help me, just like, do the mundane task that I didn't want to do as much because I loved filming the videos Some creators love editing. I never liked editing, I just didn't. But I did it for like 2000 videos. I remember sitting on my computer for days editing just one video. So that's the first person I hired. I hired an editor and then that helped me scale up to start posting like two videos a day.
Speaker 1:Let me ask a little bit about the high school time, because we're almost, we're almost out of high school at this point in your, in your story you're at. You have over 100 000 subscribers in high school um, when I graduated I had a million. Okay, but let's start before you get too many because I want to talk about.
Speaker 1:What is it like as a high? Because in high school that's such an awkward time growing up. But when you're doing the thing that a lot of kids want to do one day, like I want to be a YouTuber when I grow up, like that's one of the things nowadays that kids want to be right, Like you're doing it successfully in high school, how did people treat you before, during and then, of course, right as you're leaving high school at a million? Like how did that, did anyone teach you? Treat you differently.
Speaker 3:Did they watch your content like what was what was that? Like? Um, I would say, when my youtube channel was small, a lot of people would I don't want to say make fun of me, but they would just kind of like joke around and be like, oh look, it's the minecraft kid, or oh look, it's the youtuber boy, or whatever high school yeah, I was never bullied, but like people would just say, like weird stuff, and I was just like whatever, um.
Speaker 3:But then once I got towards the end of high school and they saw that I was making like serious money, um, and I had like almost a million subscribers, people just started to respect me a little bit more, cause they were like, oh wow, this kid actually did something, like he's actually like gonna go do something crazy or whatever. And of course I was never really like I always kept my circle very, very tight Because I didn't have very many friends in high school but also I was so busy that I didn't have time for friends Because I went to school. Like I would literally go to school, I would get home, I would record, I would edit, I would film videos till midnight, one, two o'clock in the morning, and then wake up the next day at six because I ran cross country. So cross country practice started at like 6.30 and then I would run across country and then go to school all day.
Speaker 3:I used my summers and my weekends to bulk up as much content as I could. So, like, on the weekends I was, I wasn't going to parties with friends, I wasn't, you know, going to the water park with all my friends or any of that stuff. I was just filming videos just because I just saw such a big opportunity, um, and my channel started to grow a lot and I was like I have to hop on this opportunity. This is so, so cool.
Speaker 3:And about three years into making content, I I started to figure out. I was like this is what I want to do for a job, this is what I want to do for my future. It took me about three years to realize that. Three years of making YouTube videos, um, and then once I once I saw that around the middle of high school, I mean, I just went, I just went all in. I was very, very close to dropping out of high school as well, um, not because, not because of school, but just because, like, I wanted to drop out so I could just make more YouTube videos, um, but I didn't.
Speaker 1:I stayed in school, I finished, I graduated, I did all that, um, so it's funny cause I'm friends with another guy who had the same kind of success on the minecraft channel in high school. Um skipped a tutorial really nice kid um and he kind of had the same thing. But and as soon as he was like out of high school he had a business. He had a business with like employees and stuff and what a weird jump that is for someone who's not even 20 to be able to go. Okay, this is a business. I have to understand what taxes are like. I all these weird things Like what was that like mentally for you?
Speaker 3:It's definitely a wild ride. Um, I've never had like a normal job, I've never been on a college campus. Um, you know, not to say I regret it cause I don't like. Youtube is is incredible. Making content is incredible. Um, it's definitely weird. Um, definitely a little odd.
Speaker 3:I think the hardest thing for me is just like making friends with people that aren't creators, if that makes sense no, that makes sense like having like a normal friend group is very difficult because they just have they just have different problems in their life and I'm like I've never experienced that they'll. They'll be like, oh, I hate my boss, and I was like I don't, I don't know what that feels like. You know, you don't want to know, yeah, so it's just, um, I think that is the difficult thing. Um, you know, that's one of the cons, I guess, but there's so many pros to being a con. You know there's so many pros that they outweigh all the cons by so much.
Speaker 3:And you get to like live such a crazy life being a content creator. Like there's so many opportunities to fly around the world and do things with brands and travel and make the content that you dream to make, and it's, it's, it's a dream job. Like, if you dream of, of doing this, making a, making it a success. It's, it's so much better once it's successful because now you can actually go chase some of the things that you've always dreamed of. Like all the things that I dreamed of as a kid.
Speaker 3:Um, because, like I remember, when I was a kid and I was starting my youtube channel, I was like one day, uh, I really want to build like a life-size lego house. I don't know if I'm going to make a video on it, but I just want to make a life-size Lego house. And then I did that one day and it's one of, like our, one of our really well-performing videos I think has like 40 or 50 million views, but we built a life-size two-story house made out of Legos. So there's just a lot of cool things like from my youtube channel.
Speaker 2:I I implemented them and I I brought those ideas to life like six or seven years later. That's so cool. It's so inspiring to kids. Would you say your work schedule? Obviously you have a good amount of freedom being a content creator in general. Would you say you keep to like a normal work schedule when you're comparing your job versus you know someone who's working a nine to five, or are you just all over the place?
Speaker 3:Um, to be honest, I'm always working. Um, I will say, like to get to the level of, to get to the level that that I'm at it, it takes full dedication. Like there's no. Like there's no, like like yes, yes, you can be very successful if you want to take Saturdays and Sundays off, but, like I don't, I work every weekend. Um, you know, like that's what it takes to build something great. I mean, if you, if you look at, like you know, gold medalist Olympic athletes, like people that are performing at like, the highest level, people that are reaching 10 million, 20, 30 million subscribers, these people are, like, obsessed with what they do. They're extremely dedicated. Um, but that dedication comes over time.
Speaker 3:It wasn't like that in the beginning. In the beginning, it was just something that I was interested in. I was passionate about youtube, but I wasn't crazy about it, and and then, over time, that passion grew into an obsession and then the obsession got so I got so obsessed with making content that a lot of people told me this is unhealthy, you're going to burn out if you do this too much. And you know, they told me all these things. That never happened. I've been going for 12 and I I'm still so excited, waking up every day to make content. Um, I think it also helps that, like, our content is just crazy. Like for some creators that I talk to, their content is very repetitive, their channel gets stale, their personality gets stale and then they get burnt out because everything's so repetitive. But, like, our videos are just very exciting because every video is so different.
Speaker 2:So different? So what feels like work for you? Like is there ever a moment where you're like oh, this feels like this is work?
Speaker 3:I can't really. I don't really know what is work and what isn't, because I'm like always, I'm kind of always working, like the biggest thing that I that I did that really really helped me is separating my, like living space and my work space, because I used to live and work in the same space, like I lived in a house and I filmed in the house and I worked in the house and like, and now I separated those things. So that really helped a lot. Really helped a lot. I know a lot of people can't do that, but no, but that's great.
Speaker 2:There's something there that people can implement in their life in like a smaller way, and maybe that means like you're only creating and working on YouTube in your office and when you leave, you're not doing it sitting on your couch, you're not doing it sitting in bed, you're not letting consuming space in the rest of you know your living quarters. I think that's something that someone can definitely take away as advice.
Speaker 3:Especially, I know it can be a difficult thing for some of us all of us to separate ourselves from turning youtube off yeah and so that's, that's really, that's a really good tip yeah, yeah, because, like, when you start being a youtuber or a creator, like you're probably going to start in your house or in your apartment and then, over time, as you grow, this channel, like your apartment or your house, just slowly becomes like a little office pumping out content, like a factory.
Speaker 3:And then you're like whoa, what happened to my house? Like where's my livable space? And like and like my rooms upstairs started to turn into storage for props and like organization systems and all these things and I was like, oh, okay, and then and then, like one house that I had, we had like a little movie theater room, um, and I loved going up there to just hang out and I was like I need this space for storage now for props and videos. So now it turned into a little film set and all these things. So separating those things really helped a lot for me. It just gave my headspace a lot more, I guess, clarity.
Speaker 1:Let's talk about outside. So at this point in the story you're kind of past high school over a million subscribers doing well, but minecraft wasn't the only thing you wanted to do. And I think it's really important here because jen and I recently had an episode. We talk about pivoting channels or starting a new channel, and this is the point in your um kind of story where you had to make that decision and tell us about that decision to create this new channel and how the first video did well, like how did you strategize this new channel plus make sure that the first video did well, along with some of the other content?
Speaker 3:yeah. So this in my opinion, I think this is super important because a lot of creators like, for whatever reason, they want to start a second channel or a third channel or whatever or, in jen's case, uh three a day, but you know yeah, sure it's an addiction so my biggest thing is, first off, the first channel has to be successful.
Speaker 3:Um, I didn't start my second youtube channel till I had about five million subscribers. Um, and I was making you know my first youtube. I would you know, I would consider five million subscribers pretty successful, like that's pretty good. And that first YouTube channel was paying my bills. It bought me a house, it bought me a car, it helped pay salaries for some employees I had. So then I was like okay, I want to start a second YouTube channel.
Speaker 3:But the reason I wanted to start a second YouTube channel is because it had a totally different purpose from the first YouTube channel. Because if you start two YouTube channels with similar videos and similar purposes, what's the point? Just put all your focus into one channel. I have this debate with a lot of people that are also trying to figure out what platform to start on, because a lot of people are like well, figure out what platform to start on. Because a lot of people are like, well, should I start live streaming? And then, oh, after I live stream, I'm gonna have to cut my live stream into clips and then put it on youtube, and then I'm gonna have to clip my live stream and put it into shorts, and I'm gonna have to upload those shorts on youtube shorts and instagram and tiktok, and then I'm gonna have to and at the end of the day, we just end up getting spread so thin that we're not focused on the most important thing, which is growing. Just one channel.
Speaker 3:Like when I started my YouTube channel, I only had a YouTube channel and that's it. I didn't focus on any other social media platforms and I only had one YouTube channel. I also focused on one category of content, which was gaming, and I focused on one niche, which was Minecraft. I only uploaded gaming videos. I only uploaded Minecraft videos on one YouTube channel. I did that for six years until I had a million subscribers, and then I scaled it all the way up to, you know, four or 5 million subscribers and then I was like, okay, let's do a second YouTube channel.
Speaker 3:So because, um, it just takes so much effort and focus to make something successful, and one of my biggest I mean this is a big problem that a lot of people have that are very ambitious and they're very excited to start new things is like you just want to start new things and like new things are not going to solve the problem. What's going to solve the problem is focusing, putting all your focus, all your efforts into the thing that's, that's important and growing that Cause. Also, if the first YouTube channel didn't grow, why do you think that, like the second, one's not going to grow? Like it's not, it's not like a luck thing, it's like you don't know how to do it. You're not good enough yet. Keep focusing on the first YouTube channel and get that successful first, and you don't have to hit 5 million subscribers to start a second YouTube channel. Right, like I'm just. I'm just giving my my example of what I did.
Speaker 2:I think it's something that goes unnoticed a lot of times. I've worked with a lot of smaller creators who will pull up channels and be like look how successful they are from the start and I'm like that's their third channel, of course it's going to be successful. Like they know what they're doing at this point. They've had some good test runs. Like it can be hidden sometimes and sometimes you won't know it's someone else's. You know second, third, fourth channel, who knows?
Speaker 2:But, like you're saying, you need those skills to be able to have that second channel. I mean, do you want two channels failing at the same time? Like that's not fun. Twice the work, no reward. Like it's a good thing to hear for people who feel that urge so early on and I know so many people do. Everyone wants a second channel. I think it's just sometimes it comes from a place of creativity where you have so many interests and you're like I want to be making a YouTube channel about everything. It's really hard to decide on one direction to commit those six years to. But, like you're saying, let's listen to Nathan, everybody, stick with it, and then that next channel might, might be a little simpler. How fast did the second channel grow compared to the first?
Speaker 3:insanely fast. The second channel hit a million subscribers in like under 20 days oh my gosh, but it's because I had so much momentum, I had so many fans, I had so many people like excited, and. And then my third channel, I mean it. It took off even faster too. I think we hit like 3 million subscribers in like a couple months.
Speaker 2:Insane is worth it. It was worth the wait.
Speaker 3:Yeah, but we had a ton of people ready for it, right. Like I had 5 million subscribers on one channel and then I pushed them to another channel and I still had the main channel too, right. And then I uploaded a, and then I did a third channel. Every single channel had a different purpose, a different type of content. Um, the third channel is called the unspeakable channel, and today that's actually our biggest channel. So that's our channel, with with the big videos, the vlogs.
Speaker 3:That's where you know, we hunt tornadoes, we build Lego houses, we do all the crazy stuff. That's actually that's my biggest channel today, but that's actually my third YouTube channel Interesting but I also didn't start that channel until I had almost 10 million subscribers on my first YouTube channel.
Speaker 2:And a lot of people probably see that channel and think, wow, he just, he just did it.
Speaker 1:And it looks weird because it's since it's the newest one and it has the most subscribers. It makes it look like you just were viral right off the bat.
Speaker 3:Yeah, it does yeah.
Speaker 1:I was going to say, like some people might not even realize that that's not. It's like that thing. I talk about this all the time on the podcast. It's that. It's not even a meme. It's the picture of the iceberg where you see the top of it over the water and all the work that went. Yeah, I love that. I think it says so much about youtube. Yeah, 100. I see here that I have a note that says uh and this. When I looked at this number, I'm like how is this possible? It says at your peak you were uploading, there was one year you had 869 videos across all your channels in one year. Like how was that possible?
Speaker 3:um, not um. Yeah, that was um. That was a year of grind, for sure, um, but I always like to. I always like to compare it like quantity versus quality. Right, that year was quantity for me. I was trying to pump out as many videos as possible, so on one of the gaming channels, so I had three channels at the time. I had um, the vlog channel, which is the third channel, um, and that that channel was doing like two videos a week, and then my gaming channels were doing one to two videos a day on uploads I don't even play one or two videos video games a day.
Speaker 1:I mean, I, I play one day maybe it's a grind for sure.
Speaker 3:Like we would film, we would film two to three vlogs in one day and then on my gaming session days I would film anywhere from eight to 10 videos in a day, and I would just kind of do that like back to back to back. And then I had a lot of people help me plan the videos, script the videos, set up the videos. Um, I had a whole team. We had, I think, four editors four or five editors.
Speaker 1:I mean, it was a whole operation. It was an operation for sure. So you're now basically a CEO of your own media company. When did the whole idea behind Unspeakable being a brand hit? Was that early on, or was that something that someone came across and said look, this isn't just a YouTube channel channel, it's a brand, and you need to start working on the brand part, because that's something that's hard to explain to smaller creators that, as soon as you understand what your brand is, that's actually part of the value prop.
Speaker 3:Uh, talk to us about that I think brand um, I mean, I never really focused on brand. I just kind of focused on uploading videos for my specific audience, and I think brand the best way that I understand it is it's about your strengths, it's about what you're good at, and that kind of defines who you are as a person, who you are as a YouTube channel and who your brand is. So, like, my strengths, for example, for my YouTube channels, is laughter and creativity. So if you watch any of our videos, you're going to see very creative stuff. You're going to see us building a Lego tank, building a Lamborghini out of cardboard all these really wacky, creative ideas. But you're also going to see a ton of comedy, laughter, excitement, high energy stuff. That's also because a lot of our audience is younger as well. Um, but those are our strengths. So that also identifies what our brand is.
Speaker 3:So when a lot of people look at us, they say oh yeah, and speakable is crazy. He's creative, he um, he's really funny, he does all these crazy things. That's that's usually what people say if they like had to describe our channel. Um, but that's also what we lean into. So when we're thinking of video ideas, we're trying to think of the most creative, crazy thing we can do, but we're also trying to make it funny at the same time and make it an entertaining piece of content. Um, and that's all we focus on. We don't focus on anything else. Like, like you don't see me starting a tech channel reviewing iphones yeah, don't do that.
Speaker 1:I've been there.
Speaker 3:It's not worth it anymore so it's like I have my focus, I have my strengths, I have what I'm good at and I have what my brand stands for and like and that's it, and that's all we focus on love that.
Speaker 1:So you did something big in 2021, which is not something we typically have to talk about, but I think it's really interesting in that you don't see it happen. A lot, which is uh, you sold the catalog of some of your YouTube videos. How does that even happen? What was the logistics behind that and how did who came up to you with that idea, or did you come up with that? That whole thing is fascinating to me. I'd love to hear about that.
Speaker 3:Yeah, um. So, yeah, there's a, there's a um. A lot of companies that came into the space and they started buying up creators content, um. They would do revenue shares or they would, straight up, just buy your videos and pay you a huge chunk of money, um, and they'll license it for a certain amount of years, um, so that's something that we did. Uh, we've done multiple deals like that. They're very, very that's something that we did. Uh, we've done multiple deals like that. They're very, very big deals.
Speaker 3:But we also have very, very big channels, um. They allowed us to fund our team, uh, scale up to 30 employees, um spend a lot of money on some really cool properties that we can film at Um. So it really helped us a lot. It really helped us scale quicker. It's kind of like just getting investing, like, from a company, um, or getting funding. You know, that's that's kind of what it's like, um, but we're selling. We're just selling a portion of our videos, um. So we have a lot of channels, so we still own a lot of content as well, but then we have some content that is sold that we don't have.
Speaker 1:Jen, he said something magical there that I think you wanted to jump in on. He said it allows him to have different places to shoot, and I know for a fact you had a question about this.
Speaker 2:This is my one question I was dying to ask how many houses are there, how many properties do you have to film in? And for the follow-up it's just going to be from the bat I'll just tell you is how are those overlapping with videos?
Speaker 3:yeah, um. So at one point we had I think the most we've had at one point is four properties uh to film at um. We're kind of uh to film at um. We're kind of cutting some off and minimizing stuff to make it, you know, more simple.
Speaker 2:Um, but for uh yeah, and are you buying those properties? Are those rental spaces? Yeah, I was gonna say you're doing a lot of stuff. Wow, that's um, that's great. Okay, four, cool. I don't think I had a guess. Travis, did you have a guess?
Speaker 1:um, I you know, the funny thing is is we talked to hafu go a couple weeks ago and I think he had two, uh, but he's not quite as big as nathan, so he's also not doing his craziest stuff like yeah, no, he's not yeah like different different like different, different thing, yeah yeah, that's wild.
Speaker 2:Um, so are you filming? Oh sorry, travis go ahead.
Speaker 1:No, go ahead, go ahead.
Speaker 2:Finish I would say are you filming in all four of those at once sometimes?
Speaker 3:not at once. Um, we'll, we'll separate it. I mean some sometimes, yes, um, like we have. So, like the way we operate is we have multiple. We have multiple mini teams, right, so we have a. We have like an entire multiple. We have multiple mini teams, right, so we have a. We have like an entire construction team. We have multiple production teams, we have other teams and then we have teams separated for specific channels as well. It's a more professional office space, but there is a team setting up stuff downstairs to shoot stuff, but there's also a team at the other property building stuff for a video that we're filming next week, and then there's also a team at our third property building stuff for another video that we're filming in three weeks. So it's just. It's just all of these little mini teams just constantly setting stuff up, tearing stuff down, um, and just rotating amongst all the different places that we have have to film.
Speaker 2:That's amazing.
Speaker 3:It sounds like a lot, but it's very simple, it's just. It's just a lot of people working on videos.
Speaker 2:I was like whoever's organizing that what a gem. Like whoever's keeping all these projects in order. If that's somebody's one job, my goodness.
Speaker 3:It's kind of everyone's job.
Speaker 1:There you go Before we get into the day-to-day, because I do want to talk more about your day-to-day, but before we get into that, I just want to close the circle on some of this other stuff. Talk a little bit about your mobile game, chasecraft. How's that going? How's that been? What was that experience like, expanding into mobile gaming?
Speaker 3:It was cool. It was an idea that we had a long time ago just to start a mobile game, because I was like you know, I mean it just kind of made sense for us right, like my entire channel is about gaming and video games. Like why don't I start my own game? So it was really cool. It got over a million downloads. Mobile games, I learned, are very expensive to develop, so we didn't really make any money, but it was a cool project. It was very, very exciting. It was also, I think, the thing I learned the most is like how well my audience can transfer to other things, like if you build a really strong brand. Like it's still crazy to me that we got a million people to go download and play that game, like from my audience, like I. I actually didn't think we would get a million people. I thought we'd get maybe like a hundred thousand or maybe two hundred thousand.
Speaker 3:Wow, um yeah it was a million, it might be even at two, two or three million, because I think I'm counting a million per platform, because we got like a million on apple, a million on android and stuff. So it might be like two or three million actually. But um, yeah, it was just cool to see you. You never really know how strong your audience is until you try to push them to do something like like hey guys, go buy my merch or hey guys, go download my app. You don't really know how strong your fan base is until you have them do something like that. But you also don't know how good the product is right, because we've had a ton of merch products that we've tried to push people to and they've not done well. So it's not just how strong the audience is, it's how strong your product is that you're trying to get them to go buy or go do.
Speaker 1:It's a phrase called activating your audience. Uh, for creators out there that are starting to get into the point where you can uh do sponsorship deals and such one other thing before we get into your production stuff, uh, what's this about an exotic car business? What is, what is this?
Speaker 3:yeah, that's something I shut down, unfortunately, um, but yeah, we had, um, we wanted to start like a car channel, because I'm really into cars. Um, we ended up shutting it down just because we were spread a little too thin across all the youtube channels and all of the businesses. Um, at that point of my life, I learned a lot of really big lessons and lost a lot of millions of dollars. But, um, you know it was. I don't regret it, um, but it was. It was just one of those things where I just I, I didn't have the capacity to do it properly and I'm like, if I don't have the capacity and the resources to do this properly, I just need to. I just need to shut it down and focus on the, on the important stuff that's in front of me.
Speaker 1:Yeah, I mean I've worked with Donut and a couple of the guys that spun off from those channels and they're teams, they're straight-up teams. It's not just a little fun thing you can do on the side if you want to be successful like you are. It's a whole, like you're explaining for everything you do. It's that, except for the car stuff, yeah, but let's talk about today. I know, Jen, you were wondering what the day-to-day production is about thumbnail design and stuff like that. Talk to Nathan about that.
Speaker 2:Yeah, I think creators would find it really interesting to hear about the progression of your packaging as a channel that continues to grow Like. Is there anything currently that you're focusing on when it comes to thumbnails for YouTube in 2025?
Speaker 3:For thumbnails. I mean to be honest no, not really Believe it or not I mean, in the most simple way, thumbnails are just a picture format of your video idea. Thumbnails are just a picture format of your video idea. We're focusing on video ideas because the better video idea that we can make, the better thumbnail we can make, um, because we we've I mean, we've gotten really, really good at thumbnails, um, and I've actually launched like an entire like university program teaching people about thumbnails and filming and let's go, yeah it's, it's a really really cool.
Speaker 2:Yeah, yeah, it's go.
Speaker 4:Yeah it's a really, really cool. Are you still doing that?
Speaker 3:Yeah, yeah, it's like an online program. It's called Blueprint University and that's kind of where, like I, basically it took me like two years to write this program and obviously it took me 12 years to gain all the knowledge, to do all these things. But we go super in depth like about thumbnails for like two hours, super in depth like about thumbnails for like two hours, and we split it up into like different difficulty levels based on your creator experience. It's really really cool. But, um, I mean, I've learned a lot about thumbnails. I could share tips about thumbnails, but I would say, like I would say, what we're focused on is like video ideas, because we know how to take a really, really good thumbnail, but our problem is not taking good thumbnails. Our problem is thinking of a really really good video idea, because it's about the video idea that translates into the picture that people are going to click this is perfect.
Speaker 2:I think a lot of creators, obviously earlier on in their journey, you know, focus on the video, the video, the actually making the youtube video, and of leave the title and thumbnail until the end and they don't think about that beginning portion as, like the entire process. Like if you don't have a good video idea, you can have the best title and thumbnail in the world, but it's not going to be interesting, like it still has to tell that visual story. And it's so important and you're hearing it again, not from us it's so important to have the video idea be the star and then follow up the packaging, just highlighting what you're actually doing.
Speaker 3:Yeah, so I can explain. Maybe this helps. I can explain the way we operate here. Like, how do we actually make a YouTube video? And it's obviously different for us because we have a very big team, but everyone plays a role, and I think it's super important, like, no matter what size creator you are. But the first thing we do is we start with the brainstorming process of a video. Um, and that's something that my team does, but it's something that I am very, very involved in and what we're looking for is we're looking for a really, really good video idea, a really good video title, and once we have that, we will then go into a brainstorming process of what is the purpose of this video. Right, we're specifically focusing on purpose, because when someone clicks on the video like, let's say, you have a video called like, one of our biggest videos of last year was I hunted a tornado. It was insane, but the idea of that video is crazy. Right, really good idea, very simple idea, but very crazy idea. But when you go into the video, what's the purpose of the video? Why are people going to watch till the end of the video? That's what you have to figure out next. That's what we focus on and then after that we begin to script out the video.
Speaker 3:Now, obviously every video is different, um, some videos require a lot of scripting. Some videos require no scripting, like. A perfect example is the tornado video that I just mentioned. That video had zero scripting because we had no idea what to expect, like we've never been tornado chasing before. So we tried to write a little bit of an outline of what we think is going to happen, but most of the creative for that video was actually on the road in a van as we were filming Um. So that's one of those videos that were a little more difficult to produce.
Speaker 3:But after we get the script done, we all sit together as a team and we figure out okay, how are we going to film this? Uh, what do we need to order? What do we need to set up? Um, where do we need to go? Some of our videos have multiple locations, so we might be going to multiple places. So then calling these places, getting everything scheduled, and then we go film it.
Speaker 3:So usually filming one of our videos takes anywhere from one to three days. I would say We've had some videos that have taken up to two weeks to film, but I would say the average is one to three days. But I would say the average is one to three days, and then after that we take all the footage, hand it over to our editing team and our editors begin to chop at it. We have on our main channel, we have three editors that focus just on that one channel. It usually takes them about one to two weeks to edit a video and then I will sit down. We have our creative director that will sit down with them and basically hammer out all the, all the things that happen throughout the video. Because, if you think about it, when an editor gets a project, the editor was not there when the video was being filmed. So sometimes the editor needs a, an outline, or, you know, he needs some high level thoughts of what happened, um. So that's what our creative director does. So they sit together, they hash all that out, the editing team gets to work and then I come in on the final I would say three versions of the video.
Speaker 3:The final three versions of the video. I watch all of them. I give a bunch of notes, we will review it, um, figure out how to improve it, how to make it better, um, and then we post it and then you have the thumbnail process as well. But thumbnail thumbnails are pretty easy. Um, to be honest, they um, we don't over complicate them, they're very simple. We keep our thumbnails very simple. My, my, my biggest tip for thumbnails is called the three element formula. Basically, you have to understand, uh, each element within one second and you have three elements. If you have more than three elements, your thumbnail is probably overcrowded. It's probably too confusing, um, and people are going to swipe right past it. Um, that's one of the biggest things I've learned about thumbnails and I've been doing that for the past six years and everything's been great.
Speaker 1:That's amazing. Let me, uh, we're going to ask a real challenge. Then we have a little closing little thing that Jen has come up with, which I'm excited about. But let's, let me ask you a question, because I think this is going to be the thing that most people that are listening to this are gonna be able to actually, uh, gather a little bit of extra insight on. The challenge is this you like challenges. Let's pretend that today you're creating a brand new YouTube channel without, without people knowing who you are and without the budget that you would normally have. Like, I'm going to give you $100. You're going to make a YouTube channel. What is the subject? What is your first couple of videos about? And like, how are you producing it? Like, what is your strategy for like the first three months? Just give like a strategy of it doesn't matter what the niche is. I want you to like do a niche you don't currently do and tell me what that channel would be like and how you would do it. And people don't know who you are, right.
Speaker 2:Here. Please give us a full channel strategy right now People don't know who you are. On the spot, no pressure.
Speaker 3:So you said I can't pick a niche, I've already done.
Speaker 1:I mean, maybe you've done almost everything. Pick something that's reasonable. Pick something that's reasonable, pick something that's reasonable.
Speaker 2:What would you want to do if you were living another life? What would you want to do on youtube?
Speaker 3:if I was living another life, I think I'd still do what I'm doing. To be honest, it's like, but, um, so okay. So I have a limited budget, right? So the one thing I need to figure out is I need to figure out how can I create a hundred videos for $0. Um, and and basically, how can I do that with only my effort and my time and my creativity? Um, because obviously I only have a hundred dollars and I could blow a hundred dollars on one video, just like that, um.
Speaker 3:So the first thing I need to figure out is well, the first thing I would ask myself is what do I have access to, right? Do I have a computer? Do I have a phone? Um, if I, first thing I would ask myself is what do I have access to, right? Do I have a computer? Do I have a phone? If I have a computer, great, I have an editing software. If I have a computer, I can also film video games. If I have a phone, there's a lot of stuff I can do with a phone.
Speaker 3:And then I would ask myself what are my skill sets and what are my interests? So what am I good at and what am I interested in when I was a kid, I was interested in video games and I was really good at video games. Because I was a nerd, I played video games all the time. But the great thing about video games is you can have one computer and one video game and you can make a thousand videos on that video game. Right, that's what I do with Minecraft. I only bought Minecraft once. Well, I bought it a couple of times because I had multiple accounts, but I only had. I only bought Minecraft once and I've made over 4,000 Minecraft videos. That's insane.
Speaker 2:Are you playing a game today? What would your gaming channel be today?
Speaker 3:Well, I would probably, I'd probably focus on Fortnite. I think Fortnite's a really good game. I would probably focus on a lot of like, indie games, um, smaller games, I think, a lot of like there's a lot of games out there that can just pick up a lot of traction really fast, um, like among us, for example. Now, among us now is a huge game, but when it, when it first started, it was very small, like a little indie game, um, but that's what I would do. I do I would focus on. I mean, if you're not a gamer, you know there's a lot of ways. There's a lot of ways you could do it Like. I have a friend, for example. He started, um, he started a car channel, um, where he basically reviews cars Cars are very expensive, right, and he's reviewing not just cheap cars, he's reviewing Lamborghinis. And he's reviewing not just cheap cars, he's reviewing Lamborghinis, ferraris, like very, very expensive cars. So what he did is he started his channel by doing car news, right, so he would sit in his room and he would have a little background and he would basically just be like hey guys, this is the new Ferrari that just came out, and then he would list all the specs and he would tell you why it's cool. And he did hundreds of these videos and he started to pick up a little bit of traction. And then what he did is he started getting involved in the car community. So he went out to car shows and car events and he started to ask car owners hey, can I review your car? Hey, can I film a little video on your car? And now he's working with brands like mercedes and like. He just did a trip to europe and bmw gave him a car to drive around europe and he reviewed the car and all these cool things. But he started it just in his bedroom, just by doing car news. And doing car news is completely free. He didn't. He didn't have access to any of the cars, he just would report news about hey, audi came out with this, mclaren came out with this, ferrari came out with this. And he would also talk about drivers, like here's what happened to this Formula One driver last week and all these different things. So think of a way that you can create a hundred videos for $0. I guarantee you there is a way you can do it, even in the tech space, like you can start a tech channel and you can just do news right. I started my Minecraft channel.
Speaker 3:Obviously I had to buy a computer, you know, because I had to play the video game, I had to buy a microphone, but that stuff is very inexpensive these days. It really is Like you can buy a good computer, a good microphone for probably around 400 bucks, like to get to get started and then editing softwares are free. Cap cut is free, you know, there's, there's so many free tools out there that you can just download and use. There's really, in my opinion, there's really no excuses. Um, I think I think if, if you're struggling to create content on a budget, you're just not being creative enough, um, there's ways to get it done.
Speaker 3:And as you scale and as you sign some brand deals and start making some ad revenue, then you can start buying. I mean that's what I did, right, like, as you sign some brand deals and start making some ad revenue, then you can start buying. I mean that's what I did, right, like I started signing some brand deals, started making some ad revenue, and then I bought a better computer and then I bought a better this and then I bought another computer because I used one computer for scripting and one computer for filming, because they had different specs and different purposes. And then I bought a little office space that I could film in, and then I hired an editor and then, like you know, just slowly building it like brick by brick, by brick last question on that, and then we'll, we'll head, we'll get this thing, uh, we'll land this plane, so to speak.
Speaker 1:Uh, how many videos are you launching with and what do you think? Do you think that's important? Uh, should you have two or three, one like? And then how often are you uploading for the first little bit?
Speaker 3:depends on your life. Um, you know, I don't know what stage of life you're in. I don't know if you're in college. I don't know if you're in high school. Um, I don't know if you're working two part-time jobs, I'm not sure. But my advice would be to post as much as you can, because you need to go through the phase of quantity in order to get to quality, and you might think you know. Here's the thing about content creation that a lot of people don't understand. They think a quality video is a well-edited video, a well-produced video, a video with good audio, very good filming. You know filming very good editing transitions. That's not what it means to be a creator. Some of the most viewed videos on the internet are like terrible quality memes and like all of these different. You know what I mean. Like like. Let's look at kaisinet, for example. Kaisinet just got awarded on time 100 magazine. Um, you know, he is making 10 million plus dollars a year being a streamer, but would you say his videos are super high quality? No, they don't need.
Speaker 3:No, not really like he just, he just sits in a room and entertains people like there's no script, there's no, you know, now, the guy's really funny, he's very entertaining, but they're not really quality, you know. So you have to figure out what quality means for your audience, not for your videos, and the only way you figure that out is by posting a bunch of videos, figuring out how to get good and then finding the audience, attracting them, and then slowly just adapting and evolving through that process. Um, because, like you have, you have people like kaisenet, where his videos aren't really quality. They are entertaining but they're not quality. But then you have creators like marquez, like nkbhd like his videos are very quality, some of the highest quality tech reviews on the internet and but the reason he does that is because his audience cares about that. They want to see a high quality tech review of a beautiful phone that just came out and people are trying to decide if they want to spend $1,200 on the new iPhone and they want to see a very beautiful video laying out all the features, right.
Speaker 3:So quality connects to your audience. It doesn't connect to your videos. A lot of people think it connects to your videos, but it doesn't. I was just going to say anytime we've tried to make a higher quality video, it doesn't. No one cares about it. No one cares about it. They want to. They want a more quality idea. At least our audience does. Um, some of our most viewed videos are actually our lowest quality videos, our lowest production videos, but our best ideas.
Speaker 2:I think if anyone's going to take anything away from this, it's that and it's how important understanding your audience is. And this is just adding an additional level to thinking about that. And it's adding a realistic level because, like you're saying, people get into this mindset where it's like I need a better camera, I need to hire an editor, and they're at like 100 subscribers and and I need to have like a small team and a thumbnail designer and all of these things, and it's like that's not necessarily what's going to make sense for you. You need to think about what actually makes sense for your audience, and the way that you're tying quality to who your audience is is so, so beneficial to think of. That is such an incredible takeaway for creators to be listening to. What a treat.
Speaker 3:Yeah, I could talk about this for 12 hours.
Speaker 2:Same. All of us could. It's so toxic it's like why can't we ever stop talking about YouTube?
Speaker 3:We're just talking about the surface level stuff too.
Speaker 2:We haven't even gotten into the I know, that's what's, that's what's fun. Oh my gosh, continuing talking of YouTube. Let's have some fun with some questions, shall we?
Speaker 1:Shotgun time.
Speaker 3:Weirdest YouTube trend you've ever participated in weirdest youtube trend, probably the skibbity toilet stuff. I haven't like, I haven't made a good answer. I haven't made like a full-blown video on skibbity toilet, but we always like joke about it in our videos. But I'm just like, dude, what is? What is this? You know it's pretty weird that's so funny.
Speaker 2:That's such a good answer um most underrated piece of gear that you still swear by underrated piece of gear.
Speaker 3:A simple microphone like this, love it.
Speaker 2:100 bucks okay, and for audio listeners? What are we? What are we talking about? Like?
Speaker 3:what kind of microphone is it? Yeah, this is a uh task. Cam dr 10 l. I don't know if you can see it.
Speaker 1:I love those man. Task cam has been around for many years, very, very quality it is such a simple piece of equipment.
Speaker 3:This thing was a hundred bucks. We use it for every single thing we film completely changes your audio in so many different ways. Now, obviously, if you're in a sitting environment, like right now, I'm in a studio, right you can probably do like one of these, like a boom mic or something like that. But in our videos we move around a lot, we're running around're, we're doing all all types of things. The second we run away from the camera, the audio is gone. So this is this is a very necessary piece for us love that.
Speaker 2:That's a good, that's a good piece there again. Okay, uh, youtuber, you would want to collab with that. You have not oh, good question um who, and it can totally make no sense for the channel at all, just yeah, I haven't really thought of that.
Speaker 3:I I feel like we've like collabed with like so many people that I I really like we just did a collab with mark rober. That was like super cool. Um, I would say probably like the dude, perfect guys that would be so fun. I think that that that would be. That would probably be next on my list.
Speaker 2:Okay, Um ASMR or lo-fi.
Speaker 3:Lo-fi.
Speaker 2:Okay, reaction. Videos or documentaries Documentaries for sure. Okay, travel vlogs or true crime?
Speaker 3:Probably travel documentaries, for sure.
Speaker 2:okay, travel vlogs or true crime, probably travel. Oh, I thought we were gonna go true crime with that. I don't watch either, but travel sounds more exciting to me, okay. Unboxing videos or hauls unboxing videos or hauls Unboxing Watching on your phone, desktop or TV.
Speaker 3:I do all three, to be honest. It just depends on where I am, like, if I'm, if I'm at home eating dinner, I'm watching on the TV.
Speaker 2:If I'm laying in bed, I'm watching on my phone. My phone, you know, I really do use all three. How much youtube are you watching a day, you think? Are you consuming like youtube, I would say, like anybody else? Do you feel like you consume less as a creator?
Speaker 3:um, no, I still actually watch a lot of youtube. Um, I consume the stuff that I want to see, though. So I'm watching like business documentaries about like how this dude built this thing in his garage, and I'm like I'm not watching anything interesting, like I don't really watch like our competitive like, like like guys that make content similar to us. Like a lot of people think, um, our content is pretty similar to, like Mr Beast. I don't really watch any of his videos. No offense, mr Beast. Mr beast, um, I'll watch. I'll watch a couple every once in a while, but like I'm not like watching all of our competitors and stuff like that. I, I just, I honestly just watch the boring stuff, to be completely honest I love that.
Speaker 2:I think that's healthy. I think nobody really consumes where they create, unless it's for like research. I used to, purposes, I used to, but the problem.
Speaker 3:Yeah, so I I used to, uh, consume a lot of content the same content that I created, but the problem was that, as I actually caught myself being like them, oh, that's an interesting take yeah, so I would like.
Speaker 3:So there was this. So I made minecraft content and there was this other guy that made made Minecraft content and I loved his videos and I watched all of them because I was like you know, I need to watch all of his videos so I can understand how he makes. You know how he makes his videos. And then I caught myself like like subconsciously I wouldn't even think, but I would start making the same jokes that he would make and I would like whoa, hold on, this is my god this is weird.
Speaker 3:So then, um, so yeah, then I stopped watching. Um, I stopped watching the the same type of people that create the same content that I make. Because youtube I always love to say youtube is about being yourself. That's why it's called youtube, and no one can compete with you on being yourself and you're your biggest advantage. So, therefore, you should focus on being yourself because that're your biggest advantage. So, therefore, you should focus on being yourself, because that's what's going to make you stand out and that's what's going to build your brand. Um, so that's that's kind of how I learned that lesson that's good.
Speaker 2:I think it's important to watch outside of your niche, because it's it when it's exhausting. But, like you're saying, it's like hanging out with a friend and they start using like a new slang word or something the next thing you know. Like you're saying it all the time too.
Speaker 3:It's like oh, we're the same people I, I watch outside of my niche all the time. I watch a lot of like mkbhd. Like I really like his videos. He's in the tech space. Um, I don't, I don't make any tech content, but like I like how he makes his videos. They're really, really, really cool, very informative, like very well produced Um. So, yeah, definitely watch content out of your space, because you'll actually get ideas from other creators that are not in your industry and you'll be able to you know, maybe pull them into your videos.
Speaker 2:I like this. This leads right into our last question, which is we do this quite often on the podcast, which is exposing your watch history. And what is the weirdest thing that you've watched lately podcast which is exposing your watch history? And what is the weirdest thing that you've watched lately travis, travis, loaded up right now I know, I already know because I've been watching all day.
Speaker 1:It's uh, can't pay, we'll take it away. It's a british tv show about repossessions and I'm all right with it. You can love it, you can hate it, I don't care, I love it. I watch all of it let me see.
Speaker 3:I can just read some of the stuff. I guess do it. Um, so I just watched this video called brad pitt drives an f1 car. I watched this. I have a bunch of just like music that I've just listened to on youtube. Um, I watched a couple videos from dave ramsay about employees. Um, I watched this one video from this one dude about how he built a company and made a million dollars at 27 years old. Um, it's, it's really not anything like super.
Speaker 3:I watched this one video about this guy that has a car dealership and he's like selling a bunch of cars, um, and he explains, like his sales process for how he like gets people in the door, um I love it.
Speaker 2:Nobody would expect this. I think this is is so interesting.
Speaker 3:I love to know just what people get sucked into on youtube yeah, I watched a bunch of videos I don't know if you can see this a bunch of videos about like a robot, if you see. Um, because we're trying to buy a robot right now. So I spent we're trying to buy like this crazy humanoid robot so I spent like a couple hours just like watching videos about robots bro, I could, I could talk your ear off about I watch.
Speaker 1:History is so random real quick, uh, before jen tells us whatever shenanigans she's been watching this week. Uh, is there any like small creators that you watch consistently and small can mean a lot of things to a lot of people uh, that you're like man, this person is really good. And then when you, when you come across small creators you think are really good, do you ever reach out to them or do you just kind of like watch from a distance?
Speaker 3:I'm always curious about that I do, I do, I do, I actually do, I um. I found this one creator the other day. I think he had like 500 000 subs, maybe around that range. Um and I, uh, I followed him on instagram, I dm'd him, I was like yo man, your content's really cool, I really like it. Um. I was just sending him a message and he like replied to me and he's like dude, you're the go. It's actually funny because he, um, he said I was um, he said he watched me as a kid. So I was like oh, that's cool. And he was like you're one of the, you're one of the um um people that like inspired me to start youtube and I was like that's oh my gosh, I love it.
Speaker 2:You like have to know like you have to visualize this person on like the other side of their phone, just like with a screenshot, freaking out sending it to every person they know. Yeah, like coolest moments uh, jen, what's yours?
Speaker 1:and then we got to get out of here oh, I've been.
Speaker 2:I've been watching some toxic things lately. I have been watching um, like anti it's not like anti tiktok videos, I guess. Kind of. It's this girl's channel who exposes influencers and I I literally can't stop watching it. I can't, I literally can't stop watching it. I can't, I literally can't stop watching it. It'll be like people's morning routines and she'll like zoom in on the clock and be like why is your clock say 1111 then? And I'm like that's funny. When you get to me it's literally so funny.
Speaker 2:It's literally so funny. She's like the whole internet is fake. That's pretty like her thing.
Speaker 1:And like the whole internet is fake, but like it's really funny to see it exposed. Well, anyway, thank you so much, nathan, for joining us. We greatly appreciate it. We know you're busy guys, so get out there, make those incredible videos. Um, if you're interested in watching any of unspeakable videos, we'll have links in the description and in the show notes. But we can't thank you enough for joining us, nathan. You're welcome back anytime. We love you here, appreciate it that was a blast.
Speaker 2:Thank you yeah thank y'all for.