TubeTalk: Your YouTube How-To Guide
TubeTalk tackles the questions that real YouTubers are asking. Each week we discuss how to make money on YouTube, how to get your videos discovered, how to level up your gaming channel, or even how the latest YouTube update is going to impact you and your channel. If you've ever asked yourself, "How do I grow on YouTube?" or "Where can I learn how to turn my channel into a business?" you've come to the right podcast! TubeTalk is a vidIQ production. To learn more about how we help YouTube creators big and small, visit https://vidIQ.com
TubeTalk: Your YouTube How-To Guide
How to REALLY Get Views and Subs: The YouTube Formula
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Derral Eves, the creator of 34 million-subscriber YouTube channels and founder of VidSummit, shares his formula for cracking the YouTube code by understanding the viewer-based algorithm.
• Understanding who your viewer is and where they are in their journey is the key to YouTube success
• The biggest mistake creators make is not studying YouTube and learning from top creators
• Successful creators can visualize how viewers consume their content and eliminate elements that cause drop-off
• VidSummit was created to help YouTubers treat their channels as businesses and build community among creators
• The transition from view-based to viewer-based algorithms fundamentally changed how to succeed on YouTube
• Most creators focus on vanity metrics like subscribers when they should focus on viewer relationships
• Data from analytics doesn't lie—it shows exactly when viewers find value and when they don't
• Surrounding yourself with other creators dramatically increases your chances of YouTube success
• New creators often think their videos are amazing when they're actually missing fundamental elements
• The Chosen TV series demonstrates how YouTube strategies can disrupt traditional media distribution
If you want to learn more about Derral's methods, check out his book The YouTube Formula or visit VidSummit.com and ChannelJumpstart.com.
The biggest mistake, the biggest mistake they don't study YouTube. As a creator, you will never feel more understood than when you are surrounded by other creators, and that's when they crack the code, because they start speaking to the viewer they like. Connect with the viewer.
Speaker 2:Daryl has cracked it, because storytelling can get you to watch anything. Hey, welcome back to the only podcast that scours the earth to find the people that are going to teach you the best. I'm Travis, as always, and I hope you're doing well today, and I have an incredible guest. I'm actually super excited for this and I can't tell you how much you need to go right now. Get a pen and paper or a computer or whatever you got, to take notes, because you're going to need to take notes. I have the incomparable and really kind of legendary in our space, daryl Eaves. How are you doing?
Speaker 1:Doing so great man. Travis, it's great to be here.
Speaker 2:Well, I'm super happy to have you here. You have accomplished so much in this space. And for those who don't know you because there's a lot of people who actually listen to podcasts, who haven't even started their channels yet, which I love I get a kick out of that. That means they're really committed. They want to know in advance. Tell us a little bit about yourself for people who may not know.
Speaker 1:Yeah, so my name is Gerald Eves and I'm obsessed with YouTube. Joined YouTube October 2005, and I knew this was the future and wanted to be a part of it. So I built an agency around YouTube and wanted to be a part of it. So I built an agency around YouTube. We worked with some of the biggest brands and YouTubers on the planet. And then, personally, I'm addicted to gold play buttons. I like to create just ideas and facilitate growth and then convert that growth into money. And so we've personally started, just by ourselves, 34 channels and we got every channel to a million subscribers each, and I have about 120 billion views on YouTube as of last month. So, like, really excited about that.
Speaker 1:And then for me, I'm kind of more of an entrepreneur than I am a YouTube strategist. I use YouTube to actually do what we're looking, whatever that may be. And so I have other ventures, like a vid summit is coming up. It's basically a conference or in our 12th year, of creators coming together and sharing. You know all about the industry and it's more like creators helping other creators, similar to what you guys do here on vidIQ.
Speaker 1:And also I co-founded a TV show called the Chosen, so I'm an executive producer of that and we're just finishing up season six production. So we've been doing this for a while and it's one of the fastest growing TV shows in the world, so it's really, really fun. We use a lot of the tactics and strategies that I taught people in my book the YouTube formula and we applied it to breaking the all time crowdfunding record in film and television, and then also some of the the crazy things that we've done with the chosen. You know come come out of. You know what I've learned on audience development and how to how to create and engage a community.
Speaker 2:Yeah, we're going to talk about all those things in depth because I definitely personally want to share my story about VidSummit specifically, a very near and dear thing to me, and the Chosen is such a new thing to me and I'm super excited to talk to you about that. We're going to get into that a little bit later. What an incredible show that is, but we'll get to that a little bit later. Let's talk a little bit about you. Just a front. We're going to get to know you a little bit better. You live in Utah. I just visited Utah a couple weeks ago. It's the second time I've been.
Speaker 1:You never stopped to say hi. Well, here's the thing, travis, come on now.
Speaker 2:You are super hard to get a hold of. But even if I could, I think it was on the opposite side of Utah. But I have two things about Utah. Number one every time I go I'm blown away by how beautiful it is and how amazing it would be. I'm like I actually could see myself potentially living here. It's kind of crazy. And secondarily, there's sugar everywhere. If you're a sugar fan, it's everywhere Cookie stores, soda stores, everything.
Speaker 1:That's right. That's right. You got ice cream cookie, sugar soda, all that other stuff. It's Utah staple.
Speaker 2:I guess I love it, daryl, tell me a little bit about, because I remember you mentioned a couple of years ago that a lot of creators were moving to Utah, especially larger creators. Why, why was that?
Speaker 1:Well, it actually started when YouTube came about. And Utah, we're a lot of entrepreneur like're like, hey, let's bootstrap something. We're opportunity seekers in that. In that regard, um, and when YouTube was coming out, uh, devin Graham, devin super tramp I don't know if you remember who he is uh, og YouTuber. He's like oh, this is going to be the next big thing on YouTube and we're going to go have a meeting in our basement and there was like 30 different people in that meeting. I was one of them there and that's kind of where we started to create a community around YouTube. In fact, it was called the YouTubers, but it's UT tubers. You know that's what we called ourselves. But it was all about synergy, sharing. It was all about collaborating, you know, helping each other, like, oh, you got this gear, I need that gear for this shoot or I'll come help you, whatever.
Speaker 1:But in that room we actually had, you know, a lot of the early adopters of YouTube. So we had Travis Chambers, who started Chamber Media and kind of exploded in that world. Chambers, who started Chamber Media, kind of exploded in that world. We had Ricky Ray Butler, who has done a lot with Ben and and exploded that world as well. But we had, like, lindsey Stirling the piano guys. We had all these, you know, og, Shay, karl, all these og people, and all they were talking about is that, the capability of YouTube. Now, at that time the meeting was very simple. It was like Devin saw the commercial application from a videographer right, he was doing a lot of stuff with Aura Brush and it really took off and he was like sharing the secrets there. And then Shay was the first person to be in the YouTube Partner Program, so he was like one of five people that was selected and they're like, oh, you can make money at this. And so we saw the opportunity we gathered together and then after that it was a private Facebook group and we had meetings every month and, you know, just kind of helping each other, and so it actually facilitated a lot of the early creators coming out of YouTube.
Speaker 1:But then, as of late, people have been getting out of California for multiple reasons and it's not just COVID or whatever, but it's like they now believe they can just go live anywhere in the world and do what they love. Right, I mean, here you have Mr Beast in North Carolina. He's like I'm not moving, they can come to me, and so he has a hub there, and Utah has really good weather. Southern Utah has really amazing weather where it's like 90%, 99%, you know clear skies, and so it's just like why, why wouldn't you want that? And so there are a lot, of, a lot of bigger YouTubers have moved about that as well. Um, but I kind of want to dig deeper into what you just said there.
Speaker 2:Um, you know, there was this kind of bootstrap thing where some guys got together and could see the future of youtube again, like I said, there's a lot of people that are just now jumping onto youtube to listen to this podcast and aren't even familiar with 2005 or 2006 youtube like it's. Yeah, it was this thing you kind of heard about, but but you never really saw. Yeah, let me just explain some of the differences of what it was like to be a YouTuber then versus now.
Speaker 1:Yeah.
Speaker 1:So, um, it was early on where you, you did it for the love and passion of the content you're doing and it wasn't a business model. It was business model came in 2007, uh, where they like, hey, well, let's just run ads in front of the videos and we can share that ad revenue with creators. And so they created the YouTube Partner Program and that was the best move that Google have ever made, because they purchased YouTube. They're like, hey, how do we monetize this? Well, they weren't in the game of creating content and they needed to say, hey, how are we going to level up content or motivate people to create content? Well, let's share revenue with them. And so it was like an unheard of thing that was being done. The only other company that was doing that was Google with ads you know the AdSense program where you'd have banner ads and stuff like that. So they had some you know some interest in. They knew they needed to crack the model, and so that's what they did from there. And then after that, it was just like wait, I get paid to upload YouTube videos. To wait, you make what on YouTube, you know? And I think that's kind of the stage of where it was at and where it is now.
Speaker 1:But I can honestly say this, travis, that it's finally, finally at a point where I'm like, ok, the world's starting to get it, and it was just literally the last two years, like if you were to do all that big money was somewhere else. But I see more money moving in because of the way they used to advertise is not the most effective, and they're looking for, you know, people that have very specific eyeballs, like people that are interested in certain things, and so they're throwing a lot of money in this direction, and it's just made creators more profitable. They moved from just being a creator to a media company, a media business that has joint ventures and also other businesses that is influenced by their audience. And so we're finally at the stage where I feel like, okay, we've graduated enough, where serious money is coming in, and when serious money comes in, there's always that opportunity, right. And I find it, with a lot of coincidences, like at the time that AI is coming on too, where creators can now streamline a lot of their processes, right, and they can do more with less, and so I'm like, wow, what a perfect time for this. And so that is the difference between YouTube 20 years ago versus today.
Speaker 1:But I would say if you're coming on now, it is the best time to ever come onto YouTube. Like you, go back five years. Maybe it wasn't the best time. It was the best time at that time. But right now it's so easy and people might think, oh, it's oversaturated. And I'm saying you don't need to think that way. It's just like you just got to be passionate about something and create content consistently around.
Speaker 1:You know that something and you'll find an audience. Youtube finds the audience for you and you're able to monetize fairly aggressively because of the awareness. I mean YouTube's the number one app on TV. It beat out Netflix, it beat out all the other apps HBO, paramount, whatever and that's just the YouTube app. You put on YouTube TV included with the YouTube app. I mean we're dominating the TV like we really are, and so there's a lot of opportunity now. And and if you are passionate about something, there's a huge vein and it doesn't matter if you think it's oversaturated. I'm saying it's not. The world's so big and it's getting smaller because of YouTube in the way that they're. They're, you know, going after that viewership reach.
Speaker 2:I'm going to add to the Daryl Eves lore.
Speaker 1:right now I'm going to tell a Daryl Eves story.
Speaker 2:You know some people say, oh, I'm obsessed with this, and then you dig into the not really. Let me explain to you. I know for a fact Daryl is obsessed with YouTube because YouTubers knew way back in the day that if you had live streams on your channel it would kind of mess up your channel. Now youtube always said, nah, it's fine, it's all great. Listen, we got it, just don't worry, it's not going to affect your channel. And youtubers just kind of knew we would always talk to each other are you seeing things? Are you seeing things? And everyone say yes, but no one could actually like come right out and prove it. No one actually really proved it like we. Some people tried, but like youtube would look at these videos and go that doesn't prove anything. Daryl decided to live stream perpetually. For how many? Like five days straight or something. What was it?
Speaker 1:well, uh, there's five days. That was. That was uh showcasing. Hey, what can you do and what's the problems when you do that. But prior to that, I I live stream for a solid two months. Um, but it was on a different project, so I had a lot of data on that what you're able to do. But then, but then yeah, I went live for five days and did not stop and it was some really great data that led to the live stream I was doing two months prior. We did for two years and so we had tons of data of different streams just happening live 24 7 you know.
Speaker 2:So it's great. What happened? So you had all this data. I remember when you were doing, you were like I'm going to prove a point and I was happy. I was like the side of like finally, maybe youtube will actually see it. So you had all this data. Tell us the story. What happened? Did you go to youtube? What happened?
Speaker 1:yeah, uh, so I've been, uh like I'm known in youtube. Some people really like me, some people really hate me. I mean, that's just kind of the way it is. I haven't found anybody in between travis. Either they like me or they hate me, right?
Speaker 2:I like you.
Speaker 1:I don't know why but um, but anyway, I I did show them the discrepancy of, you know, of when a live stream converts into a video. Uh, what the problems of that was because of the media type, it was like the media type itself. It wasn't being served out the same way. There's other issues from there, and to YouTube's defense and response, is they known? It was the people that I talked to knew that it was an issue. They just didn't know how big of an issue it was, and so it kind of led them on the journey of discovering, and right now I can honestly say you know, there is no difference between live streaming and converting. Now it's just like they've addressed it. But you got to realize that how big YouTube really is. And they don't like when they institute something new, they don't know exactly how it's going to impact the platform, and so they like to roll it out slow and try to catch some of these, but some of them don't. And a lot of the creators had a very valid point which was had a ton of concurrent, but it didn't translate, it just died afterwards and in fact all my videos died over here. You know which they did based on the time, but that was a long time ago.
Speaker 1:But one thing that I can tell you about YouTube is the people that I talk to.
Speaker 1:They're very responsive and they're like we're going to put it on this, we're going to make it a high priority, and they do, and they're better, as of late, I'd say the last five years they've been a lot more responsive to give creators tools and analytical tools to really help us. But then, too, they've been hypersensitive with some things, and the perfect case in point was Shorts. It's like Shorts used to do the same thing that Livestream did and I pointed that out, yeah, and a lot of other people pointed it out too where they're like oh okay, we need to create a different discovery system for that and it can't just be blanketed, put into a short form video format, and so Todd and the team went to town and and you know, they, they, they made it work and right now I'm very comfortable with shorts on any channel, like. But to do that like four years ago, absolutely not. It was like you might not want to do. You probably want to see what happens first. I mean, if you have something going well, let's not disrupt the apple cart here.
Speaker 2:So that's right. And so these are all. These all become kind of tools and new avenues for discovery for your channel. Yeah, tell me. And again, the audience is big and mixed of people that are established, people been doing a few years, people that are new. How you look at a YouTube channel, like, what does it mean to you when a creator comes to you said this is my YouTube channel, what are you looking for to kind of help them?
Speaker 1:That's a great question and you know a little bit more than just the average person what I focus in on. Yeah, I do. I don't want to say I want to hear you say I love you and you've been with us for a long time and a bit in the space, but I'm obsessed and where the YouTube formula opened up for me, which was understanding when YouTube went from a view-based algorithm to a view-based algorithm, so like having a view, I'm sorry, a view-based algorithm to a viewer-based algorithm. So it was like are they really just focusing on views, views, views, views, shareability, you know, kind of engagement, but it could be manipulated, right? Well, now all they care about is the viewer. They're like who is the viewer? Can we find a pattern of this viewer and find more of those people and do they respond positively or negatively to this content and how do we detect that? So the moment that I realized oh, wait, a minute, it's all about the viewer, that created the YouTube formula for me because it was a replicatable system, like I could see it based on. Oh, I, like certain said, you know, niche. When something hits me to the core, I want to share it with people that are into that niche. I share what I'm into, right, and so it kind of created this feedback loop from there.
Speaker 1:But that is the number one thing, and I'm here to tell you, there's no other platform out there that gives you the tools that YouTube's given creators not even close to be able to pull this in. And one, one thing that I've been requesting, uh, from YouTube for at least eight years now um, and it finally hit. It finally hit analytics is where. Tell me the type of viewer they are Like. I want to know, are they a new viewer or return of your? Okay, we got that a couple of years ago, right, but I'm like no, no, no, I want to know casual viewer, you know, and new viewer? I want to know the people that will casually hit the content or they're regularly hitting the content and they're able to do that now.
Speaker 1:So for us, they're just giving all this the resource to understand one thing, which is how do viewers respond to your content? And then two, how can you improve? Like, every data is giving that focal point. You just have a different lens, you're looking through it, and so, for me, I always start out with the viewer and I try to broaden the viewer's reach just a little bit. I don't want to be so far out that it's disconnected, but I want to be super niche down where I have a very small audience. I'm like, hey, how do we make it a little bit more mainstream? That's still interested in said value prop.
Speaker 1:And so, for me, number one is about the viewer, and I can tell you anyone that I've talked to and I've worked with when it clicks for them of really knowing who the viewer is for them, of really knowing who the viewer is. Now, when I say really knowing, like they know for a fact who their viewer is and how mentally, psychologically, they're bringing value or what they're doing in the given day, and that's when they crack the code, because they start speaking to the viewer. They like connect with the viewer. Everybody else just has this hypothesis who their viewers is based on demographics. I had a consult the other day and he's like, oh yeah, like 45 to 50-year-olds, females are my audience. I'm like, absolutely frankly, not, your audience is the kids of the females. They're the iPad nanny, going on.
Speaker 1:It is what it is. You can get it through other sources. Yes, that is a data source, but you got to know, mom just wants to have some peace and silence. So they're handing them the phone or the ipad and then they're watching your content or they're queuing it up for them to watch your content. So don't, don't view that. Um, and I don't know how they came up with the hypothesis, but they're like well, youtube would never lie about that. Well, well, you didn't really look at who the viewer was and the situation, because once you did, it was great.
Speaker 1:And one of my favorite stories of this is I had a content creator that came on and says hey, you know, this is our avatar. And I disagreed with him. I'm like there's not even close, it cannot even be your avatar. And I says your avatar is more like nine to nine, to 13. And to 13,. And they thought it was more teenager type stuff and they were doing a musical tour, so they'd go out and have concerts around. I'm like just see who's coming up to the show. Well, guess what they were? It was literally 9 to 13. They didn't have any teenagers, it was just all that. And then, once they understood it, they're like oh, let's really lean into it. That's when they started to 4X, 5x, their their engagement and and viewership because they knew exactly who they were talking to that changed the relationship of we're pals. No, you're just looking for a cool older sister, now let's connect and so that's, that's some power.
Speaker 2:I want to throw out. When, when we get towards the end of the show, we're going to do some viewer emails and I'm going to tell everyone who's listening right now. They're going to not believe me when I'm saying what he just said. He doesn't know what the emails are going to be. There's literally like an email that says exactly what it asks a question about what he just said. And you also might think well, I've been listening to this, which we'll talk about later, and this is my Yoda. I might be Luke Skywalker now, but that's my Yoda. So the things you're hearing aren't things that I came up with. I got them from Daryl unabashedly. I'm glad I'm not Jabba the Hutt.
Speaker 2:Oh my gosh, not now. With all that sugar out there, he could be. It wouldn't take very long, long, yeah, yeah, yeah, um. Okay, let's talk about um small creators, because again, a lot of people call creators in your mind. Um, what is the biggest problem small creators have that they don't realize they have because most of them say I can't get views, subscribers, but that's not the actual problem. What is their problem?
Speaker 1:yeah, I, I would say, um, it's, it's multiple fold. The first thing would be is they're looking at vanity metrics, like they're obsessed with subscribers, which I don't After 2013,. I don't care about subscribers, I care about viewers and the deeper relationship they have with content. Like we talked about that very specifically. But I would say they're focused in on metrics that don't matter and they don't really understand the value prop of their content and they might say, well, no, my value's here. I'm like, yeah, but it's at minute marker eight. No one's going to get to minute marker eight, you know. So it's just like they need to understand what's that viewing relationship of the content, of how it's being received by the viewer, where they're at in their journey. Are you setting it up so they can get to that moment where it's like, oh my gosh, there is the value. And then they're thinking of three or four people, but they don't. They think, oh, my video is so amazing, this is the most amazing video that anyone can make and it's a pile of turd because it's like it's like maybe not the best title thumbnail to get a good click through rate and it definitely maybe did a hook. That's right, but then they went off on some trail over here that had nothing to do with the title and thumbnail, had nothing to do with the story and expected me to know what was going on. I just lost interest and dropped off, and so I never got to minute marker eight.
Speaker 1:And so for me, I would say it's a balance of understanding who you're creating content for. And then also, how are you setting up the video, like from packaging to hook to set up. How are you setting it up? And then are you deviating from it? If so, let's edit that out. And the data doesn't lie. We can see exactly when it drops. We can see exactly where it drops. We can find the consistent patterns and themes from it, and that's what I teach my students. I'm like, hey, I want to teach you how to fish. I don't want to fish for you. And the best way to do that is to understand who you're making the video for and when they find it valuable and when they don't. And what we want to do is do more valuable stuff and do less unvaluable stuff. Right, and so that's the key to it. So I would say, new creators coming on generally think that their videos are so amazing that everybody needs to see them and YouTube algorithm hates them, and yet their video just stinks and no viewer wants to watch it because maybe they don't do what I'm gonna say next, which is the biggest mistake. The biggest mistake, the biggest mistake that I find content creators make is they don't study YouTube. Now, they might watch vidIQ videos, they might be a part of blogs, they might understand all the little details and mechanics, but they're not seeing content creators that are. It's like a master class when you watch their videos Like Ryan Trahan is the best storyteller on YouTube bar none and when I bring up his name, like, oh yeah, I heard that guy.
Speaker 1:I'm like you should be studying every freaking video of his. He's able to do stuff and he's not throwing money at him like Mr Beast is. It's like people are coming because of his quirkiness and the way that he sets up a story and the way that he engages, but more of the theme of what he's doing. You know he's trying to find good in all the world. Whether it's one star, he's going to try to find a five-star experience out of it.
Speaker 1:Right, there's so many reasons, but for me, I have a son that got off his mission trip, says dad, I want to work for you. I'm like you can't work for me. You can work for one of my companies. You go talk to Justin Justin's, the president of my agency, company and coaching program, and he goes what's my first assignment? I'm like you're going to study Ryan Trahan. I want you to watch every video and I want you to see the patterns of what he does.
Speaker 1:And there's a certain reason I want you to ask why did he do that? Oh, it's very interesting. I just lost time and I just watched five minutes and it felt like 30 seconds. You know, that's where I think the biggest mistake is when new creators coming on, they create content that they think is so amazing and they don't understand how the viewer is going to receive it. And then two, they're not watching YouTube. They're not. They might watch YouTube educational videos, but they should be watching YouTube videos made by the biggest creators on the planet and ask, well, why did they do that? Ooh, they did this twice. Why would they do that? And asking those types of questions.
Speaker 2:You know, I also think it's interesting that, um, first of all, everything you said, it was spot on and I remember, um, when I was, uh, in channel jumpstart and I was kind of in this place where I was kind of stuck and you said things like I mean I was stuck and I I remember, like some of these things that are so simple to say, when they click you're right Like it opens up things for you that you would never, ever come to come to come on your own. But I think it's interesting is, for a while I was coaching large creators and I found that and I would love to hear from you, because you've, I mean, tons of large creators, all the biggest ones on the platform how interesting it is that some large creators have the same exact problems that small creators have. You'll find a lot of similar questions Like they made it in spite of themselves a lot of time. At least that's been my experience. What's your experience been?
Speaker 1:So would you say, or would I say, that there's luck involved in YouTube? I would say, yes, there's some luck that's involved. However, I would say it's very scarce of when that luck hits. It's more about understanding whether you do it intentionally or not, understanding value of a video Generally. What generally happens is a video takes off, it gains momentum, and it's what they do next determines if they're going to succeed or not.
Speaker 1:Okay, the ones that and I'll use terminology that that that I use is they double down on it. They're going to see success. Those that don't are not like that. Because you, you hit, lightning struck, can we get lightning to strike again? And and so, um, I I found the difference between someone that's really performed they saw lightning hit and they were willing to take another version, another stab at it, but not deviating where it's like so far out, where it's not even remotely close to the same, but it's the same value prop and then similar around the topic. And so by doing that, I would say where the most success is.
Speaker 1:And then, two, the tenacity, not giving up, like these creators, even the bigger creators, that they've tried different things and fell From my point of view. They tried different things and found out that it didn't work but there's a better way of doing it, and they were able to course correct. And I do believe you know even the biggest creators they're. They're imagining how their video is being consumed. Um the smaller creators are imagining creating contents for viewers, not visualizing where the viewer is in their journey of the video itself that's very interesting, that's a really compelling thing and well, there's a story on this like yeah, please, absolutely.
Speaker 1:So Mr Beast had this idea of like, I'm going to give you a million subscribers, okay. And so he had creators come in doing this whole thing and they're around it. And this was also being shot with another video that I was actually producing for him and we were up in it. So you have all these creators that are around seeing what was happening. Jimmy stopped because he was at a place where it was eating the world's largest pizzas basically the video that was being done. We had Joey Chestnut coming in and coming to do that whole thing with him.
Speaker 1:It was like getting on the scale. He's like, oh man, and he's stopping. And here's this group of creators that want to make it big on YouTube, that are like in their own world. And I went over there. I'm like what the hell are you guys doing? And they're like oh, we're just. You know, yeah, we're just, he's doing his thing over here. We're just kind of talking.
Speaker 1:Whatever I go, you're missing the most important part of content creation right now, because Jimmy's editing in his head and he can't figure out how to do it and we're stuck. Wow, and you realize that that's the difference, that's the X factor of you succeeding or not. When it doesn't make doesn't make sense, wait, wait. No, we need to have it make sense because if not, we're going to derail the whole video. Why are we doing this whole video right? And I know jimmy well enough, if we didn't do it right, he'd scrap the freaking video, yeah. And so, like I was going back and it was like brainstorming, like you guys need to listen up, so they weren't like intruding, but they were listening and he was like man. So this is what I'm visioning of where they're at here. This is a huge disconnect and I go, true, that is a disconnect. But if we did it like this, you know that would. That would not be a disconnect, it would be good for the content.
Speaker 1:And he goes no, that's not it, that's not it. And then he rattled off like four things and he got it shoot, you know. And he just went right into it and it was just like that. That's something that you don't get to see unless you're surrounded by it. Right, and and for me, that's where I would I would say that smaller content creators that are that are coming into it out that they're missing sight of the most important part, which is the viewer is going to be in the video, like we got to capture what we need to get, or we won't have a good video for them to retain, and so that takes time.
Speaker 1:But the newer creators that I'm working with right now Jen, jen, a holy crap, they understand it. Like, like, like. They can make amazing content. Wait one kid, you know, 28 days, get a million subscribers and it's like nuts. And you're thinking, oh man, it's all short form, it's not not even remotely close, but the reality is, at the end of the day, is you know what is great to consume and where they're at. But, more importantly, what is my genre about?
Speaker 2:Like, I'm not going to deviate from it.
Speaker 1:I'm not going to do, I'm not going to deviate from it. I'm not going to do. I'm not going to have a variety channel, because variety channels do not work on YouTube. You know, we need to be very specific.
Speaker 2:And then bring that consistent value coming in let's talk about because you said something that really connected with me and that is being surrounded by other creators and we're going to talk about that right now. Vidsummit 2019 was the year that I started with vid iq and I was lucky enough to be able to go to vid summit with vid iq and it changed my creation forever, and there's one reason why and whenever I pitch people to go, I say this exact same thing I say as a creator, you will never feel more understood than when you are surrounded by other creators because in your life, I guarantee, when you go to your mom, your neighbor, your friend and you talk about CTR and how this didn't work, they have no idea what you're talking about.
Speaker 2:They have zero idea, and even they might be nice about it and say, oh okay, it'll get better. But there's nothing like being next to a random person and saying how did your last video do? Oh my God, I tried a different thumbnail and all of a sudden everything just clicks. I need to understand how that all started. How did VidSummit become created? How did you launch the first one? Because that must have been scary. I'm sure a lot of money was involved. I want to hear that. I want to know the creation story of VidSummit.
Speaker 1:You don't know me very well. I'm a bootstrap person, man. I want to know and I just saw during that time, you know, a lot of appetite for what I was doing. I had some amazing case studies. It was just like unbelievable, you know, and people were eating it up and you know they're talking about it.
Speaker 1:And then I had a couple of friends that had a flash-in-the-pan success on YouTube. It was just like so fast, had a lot of money, had a lot of attention coming on, and then they weren't treating themselves like a business. They thought they, oh, my YouTuber, I can do things on my own, I can't sell out or whatever. And they, they, they weren't treating themselves like a business. And then they would go away from creating content, something they're passionate about doing. But it wasn't sustainable. Wasn't sustainable for them because they weren't, um, using and leveraging, you know, as a business they're. They're thinking, oh no, it's about my content creation and that's what I am. I'm an artist. I'm like no, you're not, you gotta still sell, you know, you gotta, you gotta monetize this thing, um, and so I saw a big hole and I'm like is there a conference out there? So I actually looked for that conference. I I want to synergistically bring people to those conferences, and there wasn't. There wasn't one for just a creator in the creator economy and this is prior than even saying creator economy, because what I wanted to do is have opportunity seekers. I wanted to recreate what happened in Devin Graham's basement, but on a larger scale, because in that room it was billions and billions and billions of dollars. We just didn't know that yet. That was created from the basement of the room. I can guarantee you that, especially now with all the valuations of everything that's going on. So it was just like I wanted to recreate that.
Speaker 1:And so, for me, I'm not one to complain if it's not out there. I'm not like, oh, there should be whatever. I'm like, no, let's make it happen. And so what I do? A process which I pray and I ask God is this something that I can do? And it was in line with my mission, which is I want to put net positive content on the world instead of net negative. And if I can control the narrative or the platform of inspiring people to create better content, you know, then it's not taking down the world, it's actually helping the world. So I felt really good. And then the second thing is to ask my wife if, like because my life is crazy I'm like, hey, if I add this to my life, are you going to still be marrying to me? Oh, my gosh, yeah.
Speaker 1:But then I did this Travis. I literally went and I says we're going to do a two-day event. I'm going to go get just a place we got it in LA, I was in a theater and I says I'm going to do it old school bootstrap, and I'm going to just invite people that I want to speak and then I'm going to try to sell it, sell the tickets, right. And I just selected the people that I think, oh, I want to learn this from them, I want to learn that from them, I want to learn that from them. Put them on stage.
Speaker 1:And then we had 76 people, including the speakers, show up and some of the first people were like Sean McKnight, brooklyn and Bailey, which they have cute girl hairstyles, and Brooklyn and Bailey, their whole empire from there. We had Chad Wild Clay, which he has a huge empire over here, you know. We had Joey and Team Edge. They were there, along with Matthias, who was kind of the ringleader of that. We had just a lot of people that were just interested in the creator economy. Owen Video was there, you know the first one. So here we had, and I can honestly say we didn't throw a lot of money at it In fact, we made money at it but it was just like enough to cover costs. Like if you were to say, my time and energy and effort, no, we lost money, right. No, but I was willing to invest in that my time because I saw the vision.
Speaker 1:Now, the difference was I wanted to make millionaires out of that room, out of the 76. I wanted people to see wait, no, we need to treat this like a business, not just create content. And here's some business assets that we need to do. We need to be able to build a team. We need to be able to focus in on this, this, this and this, and over here on that. And so that was the first case study we actually had. This is crazy, but we actually had a client of mine come moon bug Okay, they do cocoa melon. They literally showed a video that was consumed a billion times and they showed the numbers. You know of what was going on.
Speaker 1:It was like come on, guys, there's these a lot, of, a lot of great stuff, and so, at the end of the day, that's how it started, and then all we did was put it on the next time. I want to. Okay, who do I want to learn from this year? And I did that and we just invited people to come and we doubled the amount of people there. It wasn't that big, but every year we just got bigger and bigger and bigger and bigger until we had the right people in the right room with the right size.
Speaker 1:We don't want to be the biggest conference in the world, because that would take away from the culture that we've created, and we just want creators being willing to share what they know with people and don't care about where they're at in their journey, because we're all colleagues coming in. And I would say the biggest thing for me and it was a turning point for me within VidSummit is when I invited a keynote speaker and he got on stage and this is like top five, biggest YouTuber of all time, right, and then he went and asked her questions out in the hall for about an hour and then came in for another presentation, was taking notes and I'm like that is the most beautiful thing. He gave everyone the same thing up there on a presentation, personalized it for some and then came in and got value out of the next presentation. And so for me, that's what VidSummit's about. It's about the culture of the people that are willing to give. And then two, give a platform for people that don't normally have a platform to share about their expertise because they don't they don't have a platform for that, and so giving them that opportunity is how VidSummit.
Speaker 1:And so we're in our 12th year and I can honestly say last year, well, the last two years were the best I've ever experienced VidSummit. But I think last year was, oh, we have arrived, like. I felt like it's mature enough. We have our fan base and our cultural base, people like you that can't imagine not being there, people like you that can't imagine not being there. And then we started to see more sponsorship alignment, which we've always been barren on that side, because we're very boutique, we're not going after the general audience, and so that excludes a lot of people, and I think the creator economy has matured enough where they understand what VidSummit and the value it can bring.
Speaker 1:And so I think just this last couple of years years is just. I feel like we've arrived, and this year is no different. We've already sold out four hotels, oh my gosh. And we usually do that the week before or whatever, but it's gone, you know, and we're we have a bigger footprint. This year is where we're going to cap ourselves. But, but realistically, you know, I'm really excited for people to experience and if you can't go, that's why we do the virtual ticket. But I'm here to tell you, the virtual ticket is only as good as the presentations on stage and they'll be top-notch, they'll be world-class, but it's the conversations after watching that.
Speaker 1:Yes, presentations is where the aha moments come, and so I want to say this if you want to succeed on YouTube, you don't need to come to VidSummit, you don't need to, you know, buy the virtual tickets, but you do need to surround yourselves by people that understand and are smart and are trying things and testing things, and you've got to share.
Speaker 1:So, like, if you want to grow on youtube, you have a higher probability if there's three or four of you just everyday meeting and trying to improve, not where it takes your whole time, but like hey, let's do an hour here and let's learn from each other. What worked, what didn't work, what are you testing on? I'll try the same thing is great, and I do believe if you want to create that group, the best place to create that group is at VidSummit, because these are the people that get it. They might be at a different part of their journey, but I can tell you some of the biggest creators that no one knew about found the aha moment at VidSummit, surrounded them by people they met at VidSummit and now they're basically doing case studies about these people, you know.
Speaker 2:You absolutely have to go if you don't know VidSummitcom. There's information there. Basically, you can go watch a bunch of large creators and people, thought leaders in the space. You have a bunch of different speeches but, like Daryl said and it's always been the thing that I've tried to explain to other people who've never been the magic is in between those things and the friendships you make. The connections you make have been absolutely remarkable. Now, the last time I was in LA, I think there was about a thousand or so people, but as soon as I went to Dallas, oh my god, I we became like a rock star thing. What was going on?
Speaker 1:We, yeah, we had a couple issues in California. One was it was very, very expensive because of the unions and all that other stuff from there, and then two regulations from California was tough, yeah, but we actually had. My whole thing is you have to be really close to an airport, really close, right, and we were at LAX and it's like you can. Only that's the largest that we could do. We exceeded capacity. We had the fire marshal says nope, you can't do anymore, and so they'd always cut us off. But we had the demand and so we just figured let's go to a bigger venue and we tripled the size of it and that's where we're staying. We're not going to get any bigger than that. It's like the capacity of where we're at will always be that, because if we go bigger we're going to lose sight of what makes vid summit special, which is it's big but it's small at the same time.
Speaker 2:I agree with this. So I absolutely agree with that. So if you're new and you've never heard of it, go to vid summitcom. You can see some of the virtual passes if you want to see previous um vid summits. Just got to get a vibe for it. If you can invest in it and it can be spending depending on where you live If you live in the Dallas area, go, hello, what are you doing? But if you need to fly there, think about investing in it. I think it's actually one of the things that, if you're really truly committed to making this work, could be one of the most life-changing experiences of your life.
Speaker 1:And I am not sponsored by that, I'm just telling you my service. Let me let me give you a perfect example of this. So there we, our last year in la um, this uh, 17 year old girl was graduating high school and it was our last year's senior year, right, um? And anyway, she says you know what? I want to go to vid summit. And so you looked in her bank account and she had just enough to buy a ticket and then buy a Spirit Airlines ticket from Florida all the way to LA. And so she went to her mom and says hey, this is what I want to do. And she goes you're not going on your own, missy. You know this is not happening, is that right? She had to buy her mom a ticket to go with her, and here she was. And then she literally says you know, I had 100 subscribers. I just want to be surrounded by the people that are there. I want to do this for a living. This I'm all in. And so she spent every dollar of her savings account to go. And you know I can only imagine what the parent discussion was. And she told me her mom was like is this the best use of your time, don't you want to do college or whatever? Literally, you're spending the money. Her mom is very frugal looking at coupon deals. It's a pretty expensive ticket.
Speaker 1:She went there and she was able to find an editor. She was able to find someone to help her with thumbnails. She found a group of people that wanted to talk every editor she was able to find someone to help her with thumbnails. She found a group of people that they wanted to talk every day. You know that all happened there, but what really happened was she was selected to go on stage because I wanted to mentor some creators and I just gave, you know, six tickets away to my mentoring program called Channel Jumpstart, and she was one of them.
Speaker 1:And you might ask well, why six? Well, one out of six just pops off. Like I'm telling you, I got the data, the data doesn't lie. One out of six just boom, they just go out of nowhere whatever. And I said from the floor or from the stage of VidSummit one of these individuals on the stage is going to be keynoting the next year. Well, sure enough, that 17-year-old that came was one of those that was selected and she went through my channel jumpstart system. She was the keynote the next year with 2.5 million subscribers. Now, the cool thing about the story is she was able to do it right and it was awesome and it's Jeannie Hoyos, if you know who that is and she was able to come out of nowhere and do this whole thing. But the thing that I'm the most proud of within anything just to mentor her was her mom that was resistant to coming on, started her own YouTube channel and has over a million subscribers.
Speaker 2:Wow, that's incredible. That's incredible. What kind of a story is that?
Speaker 1:All right, and has over a million subscribers. Wow, that's incredible. That's incredible. It's so great. So yeah, VidSummit's where it's at. I know it's a little pricey, but it is really pricey to put it on, you're investing in yourself.
Speaker 2:Again. If you can't make it, daryl's already given you tips for that. One more thing before we go to the questions. I remember when I was in Channel Jumpstart, which again you can find. Is it channeljumpstartcom?
Speaker 1:Yeah channeljumpstartcom.
Speaker 2:If you're interested in Channel Jumpstart, which is kind of a I don't want to you tell people. How would you describe Channel Jumpstart?
Speaker 1:Yeah, so Channel Jumpstart is my system, the system that I correct the code on YouTube per se. You can find every detail of that in the YouTube formula. It's a bestselling book. Just go look for YouTube formula. Everything that I teach in my mentoring program is there.
Speaker 1:I just can't go deep, I can't go as deep, and so we have a mentoring program that I teach in my system and it's 12 weeks and it's very actionable. Like every week there's assignments to do and there's an accountability group that says week there's, there's assignments to do and there's an accountability group that says, hey, cause, there's synergy. That's why we have accountability groups. Hey, we want to make sure you're doing stuff, we want to increase the probability of you succeeding, and, and so, uh, there's always a weekly assignments, weekly follow-up and then weekly Q and A's with me where I jump on and answer their questions and and help them connect the dots that they don't see, based on the experience that I have. So we've been doing that for quite some time. And then after that we have an alumni group of people that they come on and share too. They kind of help. You know, we have our own internal community where they can roast thumbnails and titles and all that other stuff, but it's like based on the principles that I teach no-transcript there.
Speaker 2:I watched it with him and I was blown away and again, I'm not saying it's just because if I didn't like it I just wouldn't bring it up, of course I literally was blown away because it's shot as if it's like game of thrones, like, yeah, quality is insane, the acting is great and it's interesting. The thing I'm concerned most about it because it is a story of the bible is that sometimes when you watch content like this, it's either too preachy or it's too complicated, or you don't get or you don't even connect with the people. My goodness, I I was you don't get or you don't even connect with the people. My goodness, I was binging a show about the Bible which just goes to show that Daryl has cracked it, because storytelling can get you to watch anything. How did this come to be? Where did this thing come from? Vids?
Speaker 1:of it, believe it or not? Really, yeah, so a guy saw a short film and he's like dude, I need Daryl to see this. Like he had this whole thing. I can partner up with him and he can make this happen. They need to develop an audience, whatever. So I want Daryl to see it.
Speaker 1:So I saw the short film and I noticed a couple of things. Number one super low budget, and I'll give anything a pass super low budget. I budget. I'm like, hey, they're trying to tell a story, but within three minutes I was sucked into the show, like I was sucked in to care about the character and I'm like, wait, what just happened? Like I literally, I literally said that what just happened? Right, and it was so intriguing and I was very curious on and and I'm like I got to meet the guy that made this.
Speaker 1:And so after vid, I flew and met up with this guy and he's like, hey, I've been trying to make this TV show. Nobody's ever wanted to fund it and and we've been trying it forever and you know it's, it's like this and I says, well, okay, you're talking about content, so we need to, we need to stop right now. What is the best TV show of all time. And he goes. You know, breaking bad the wire, breaking bad. I love breaking bad, breaking bad the wire. I'm like, okay, vince gilligan, okay, we're set, let's go. You know, I think vince is so amazing, especially his whole thing and the wires, that raw, you know, real kind of authenticity, right, and he goes. Have you ever thought of breaking bad? But for jesus? Wow, you know, and I'm like whoa, and then he shared with me what he wanted to do, which which was I want to tell Jesus's story, not through the eyes of Jesus, because that's what everybody's done, right, right, and I can't relate to Jesus, like I can't, but I want to see it through the eyes of those that surrounded him, those that he called, and they're human and they're going to have human interaction. But those that he called, and they're human and they're going to have human interaction. But what breaking bad is is, uh, decision-making. Um, you know, here, out of desperation, you know, uh, walter turns into Heisenberg, right, and it wasn't overnight, it was about decisions of how that that demon started to creep in until he became the demon, right, um, well, this is different in the sense that we're able to see how people are as Jesus interacts with them personally and then their transformation after that moment, or whatever that may be, and so it was a very beautiful time. And so he says let's do it.
Speaker 1:So I do two things, like I said, I pick up the phone. I called, the wife says hey, we're going to start a new venture. What are we doing now? And I'm like we're going to create a TV show. Okay, and I had some experience in TV. I've I've helped, done quite a bit with NBC and NBC sports and did some stuff with other other TV shows. And she goes okay, what are we going to do? And I'm like well, it's a TV show about Jesus. She was like okay, let's go wrong or not.
Speaker 1:So I turned to him and said let's partner up. You know, we can build this up from the ground and go from there. And he goes well, how are we going to do it? And we're like we're going to crowdfund. And he's like oh, but through that and through the people that we gather in that first moment, not only to bring the first visual investment in, to do all these things, but we broke the all-time crowdfunding in film and television and along the way, all we did was the influencer model. So everything that I teach this is even like a case study in my book of showing how we use the chosen and how we develop the audience, even before it came out, and develop the very strong brand of which it is today. And so the cool thing is this and Travis this is kind of the master plan that was just barely introduced publicly. So I can finally publicly say this.
Speaker 1:But in season three we went into theaters. No TV show goes into theaters. Okay, we did that. But in season three we went into theaters. No TV show goes into theaters. Okay, we did that. And we did Atone the Water is what we call it. It's just an experience that they can have to see. Is this even valid? So we did a Christmas special and we showed that first original show that I watched. That impacted my heart, and then we put some music around it and it was massive. We were number one in the box office out of everything that for two weeks and it's just like oh my gosh.
Speaker 1:And we were like limited theaters too, which is nuts. And so, uh, for us it was like we can do it and and we did it again with a bonus episode around that. And then the third time we're like let's now try a season and and so we were able to break it up where they can watch the season. You know a portion, maybe the first two episodes, last two episodes, whatever. But this last year was season five and we've done it a few times in season three and season four. But season five was strategically planned where it was a three-parter and we put three different pieces in the theater. We do eight episodes, but we combined it where it was three here and then it equaled out to eight in three parts. But it was around the last week of Jesus, it was around the Last Supper and kind of intertwined from there. And what's crazy is this TV show not only did number one in the box office, but we were over 100 million dollars in box office receipts. That's like like that's so great a tv show, yeah. And then and then, uh, the whole game plan was this we need another streamer to come on. So we closed. Deal with amazon, we closed the deal on netflix and amazon is our, our distribution partner in the us and some territories there, and then we have a netflix still, where it's everything done because we have 120 languages that we've, you know, created this content in because we believe in localization.
Speaker 1:But the master plan is this season six, which we're in production right now.
Speaker 1:D Dallas has always had the idea was what if we actually did a standalone feature film as a part of the season?
Speaker 1:So you do have six episodes and that would be the season, and then we have a space of time and then we release something that you don't need to be caught up on, the show on, which is the chosen crucifixion.
Speaker 1:So we're showing the crucifixion as a feature film and it was very well written, but it ties in because it's the last two episodes of a TV show, but it is meant to be consumed as a movie and right now that's what we were trying to develop an audience for and we've broken box office records, not in just the US but worldwide, and it was prepping our audience for this cultural moment that we can have, and that cultural moment is going to be around the crucifixion and then the first two episodes in season seven, which will be our last season, will be the resurrection, so we'll show that as a feature film, and then we'll have a lot of learnings from that one prior, and then we'll have six episodes, and then we'll have a lot of learnings from that one prior, and then we'll have six episodes, and then we'll be done with the series.
Speaker 2:I got to be honest we could literally do an entire podcast about the strategy behind that. Maybe we will in the future because that's fascinating to me.
Speaker 1:It is by far the most disruptive strategy you'll ever seen, because we were self-funded. We didn't have someone telling us what we could do. We just wanted to see what worked and we were willing to try things that no one would be. They'd be like you're insane at doing that. Now everyone's like, oh man, look what Chosen did. We can do that too. Do that yeah.
Speaker 2:All right, we're going to finish up the show by doing a couple of questions. So if you're a listener here and you know what we're going to get to next, you've been sending in messages and, while none of you knew that, you had an opportunity to get your question answered by Daryl Eves. Some of you I've picked and you are lucky enough because I'm going to tell you something. This guy's hard to nail down and a lot of people want his time. His games are probably swollen right now. It's pretty bad. Yeah, I'm pretty sure your text messages are blown up, but for us, for the listenership here at the VidEQ Podcast, we got dare leaves to answer some of your questions and here they come. You have two different ways. You can send us questions, as you have every single week. If you're listening to the audio podcast, of course there's a little button there that says send us a text message, and that's where this first one comes from. It's a text message and it says hey, long time listener.
Speaker 2:Success with a video finally broke 100k views for the first time. First of all, congratulations. That's incredible. I mean, if you think about it, 98 of the youtube channels out there will never hit 100 000 views. That's amazing. I've got a question regarding how to create more quality content. In my niche, I make video game development vlogs dev logs for short where you create a video game and update your community on the progress. People love watching people make their dream video game and I've noticed a definite trend where the most interesting videos are where most content is added to the game. The problem is to create content for YouTube. I need to start making progress on my video game and weeks where development is slow and not as interesting. Do you have any ideas how I can make more content that still reaches the same niche and interest? I'd love to document more of my journey. Thank you.
Speaker 1:Yeah, that's a really great question, and what I always do when I'm doing consulting or if I'm working with a business or a content creator, is like what is your objective, what do you want? And, based on that result, I would give different advice. Right Now, there's two things that are happening. Number one he's making video games. So the first question is where are those video games being made? Is it on Steam? Is it on Roblox? Is it on Fortnite? Where is that platform? And then two, I'd be very curious on the type of content that got that 100K views. Was it one video or was it multiple videos that you got there? Was it 100K views? Was it one video or was it multiple videos that you got there? Was it 100K views of the video?
Speaker 1:I would generally say that it's probably two videos or less that brought in those views, like you have, maybe that, but something took off. So I would first ask well, what brought in the views and why? And what's the topic around? And if it's just creating your own video games, I think that's fine. But that being said it because of the video game process.
Speaker 1:So if it's like Roblox, I'd give different advice. That I do with Facebook or sorry, fortnite versus if they're using Steam or whatever and making some crazy random games, or they're using AI to create games, I don't know. So I need to know that because knowing what they want to do, because if it's more about, oh, I want more people buying my titles, then there's an activation for that. Yes, it's more, I want to entertain people. We'll also do map building and we do this, but I can use it to promote my uh creator code on fortnite. I'd have a different strategy for that. So this is what we're going to do. Uh, I, I'm very hard to get a hold of, but, travis, I want you to give that person a vid summit attendee pass, okay, and he can answer those questions for me, and I will literally set a time, not during VidSummit, it'll be afterwards where I can give him a response.
Speaker 2:That's insane, that is absolutely insane yeah.
Speaker 1:I can give an answer, but I want it to be right. No, of course I need more data on that.
Speaker 2:Okay, We've got a couple more questions, not many more. One more text message here. I'd love to hear your thoughts on something a little different. I'm not worried about monetization. If it happens, it happens First of all. That's a very healthy thing. We don't realize that from a lot of our creators. What matters to me most is helping people, so I also knew you would love this email.
Speaker 2:While my channel is primarily a gift for my daughters, since it centers around mental health and stability, I'd love for it to reach a wider audience as well. My plan is to record a video each weekend, but only release one a month. The others will stay scheduled in the background. Over time, this could grow into a type of time capsule, something that might last for decades, quietly waiting for whoever needs it. I'd love to know what you think about this approach. I know you won't like mentioning my channel, but I'll edit this part separately a little and talk to Miles. What do you think about something like this? It's almost like it's more for his daughters than it is YouTube in general. What do you think?
Speaker 1:Yeah. So I love how you put your priority down, where it's like, hey, if monetization comes, it'll come. When it comes, that's great, right. And then, too, it's like you're very distinct on the impact that you're looking for and really helping your daughter, but you're addressing a concern that a lot of people have and and mental health is a big thing in the community and in the world right now. I mean, we just there's, there's all these triggers and stuff. We lose too many people through tragedy, you know, through that. So it's great to help them, giving the support and also, but, that being said, it needs to be about monetization, because the only way that you can sustainably do it is if you're able to sustainably do it Now.
Speaker 1:Right now, you can shoot on your weekends, you can do all that other stuff, but life comes into it and if you're not getting the impact that you're doing, then you're like questioning about creating the content and also who the audience is about. So I would look at okay, let's make it self-sustaining where I can have an editor edit, I can have a thumbnail person, do the thumbnails and I just shoot the content and pick the content, shoot the content and then approve the content. I would love it, at least the economics, that you could do that, right, and and getting getting monetized and getting that that's not that difficult, um, but, uh, this is this is the hardest, uh, this is the hardest niche, uh, to crack the code on, because the people you want to impact most of them won't listen to you because you're a boomer and you might not be a boomer, but from their perspective, why do I need to listen to this person? Right? So it's like a disconnection of the audience. However, if it's to help parents ie you have the tools to have the conversation then that's a totally different audience. So, if you want to go after the younger audience that they find valuable, you can do it. It's going to be harder to crack the code on that, but it has been done. And I want you to go look up Dry Creek Wrangler School on YouTube and I want you to do the video tab and then just hit the most popular tab on that and look at the videos that bring in the most views and have the most engagement on it and they are a mental health channel and that's when they take off is like helping people understand where they're at in their journey and and understanding. It's okay. It's okay if you're not like crushing it at 25, right or whatever that is.
Speaker 1:But he, uh, dwayne, actually calls out the viewer of hey, I get a lot of mostly male, you know 18 to 35 year olds asking me questions or putting in comments and I'm addressing to them and then he gives kind of what has been on their mind through the comments and so you can do that, because he's a lot older than what his viewership is. But the difference would be is his is one of the most raw, authentic videos, because he just hits play and he just goes off on a rant and it's something he's thought about, it's something he's processed and he wanted to give back and give value into it and there's no alternative. The goal is to help people and you can see that and it's authentic. That's why he has millions and millions and millions of views and then hundreds of thousands of engagements to those millions of views. It's just like every video is just like massive engagement and it's because he's speaking to them clearly and they're like wait, this is different. And they're looking for advice.
Speaker 1:But he does it in a way where you know that he's raw and he's real and he's speaking truth and if you really break it up, he's an old cowboy and sometimes it's around a campfire, he's taking a smoke break. It's like, hey, we're taking a break. This is what you get if you're camping with me or whatever, or you're on the farm with me. It's these little bits of wisdom, but go check that channel out and I would say you've got to understand. So if you're going to a younger audience, you're going to need to find someone like that that's appealing to a younger audience and seeing how they're doing, because if not, there's just a disconnection because of the generation and some of them just shut it off completely, where it's like, okay Boomer, okay Boomer, we don't need to hear from you.
Speaker 2:But they need the topics, but they also need the empathy of saying hey, I get it and I'm wanting to hear to help, but there's no barriers in front of that. I love it. Last one is an email. If you want to email us, you can send an email to theboostatvidiqcom. That's theboostatvidiqcom, and this one comes from Scott. Scott says you are my favorite podcast banner buddies and always listening to you when I'm traveling.
Speaker 2:I'm 66 years young and have a successful travel channel, and early this year I received my 100,000. That's incredible. First of all, hats off. You don't understand how amazing that is, and especially someone who's quote over the energy. Oh, okay, okay, boomer, he did it. It shows, by finding the proper niche, hard work and taking on board the IQ advice, almost anyone can do it. My question is where does YouTube get viewer demographics from? According to YouTube, the vast majority of my viewers are 55 and old and 80% male. This doesn't match the people who come up and say hello to me. Perhaps younger audience are more likely to approach a YouTuber, or the demographics are biased towards an older male audience? Where do these numbers come from? So funny? You had mentioned this earlier. What do you think about this?
Speaker 1:Yeah, so I just view it as a data point that needs to be validated, you know, and so we don't. We don't know how long your videos are, but it could be like a father-son or father-daughter or mother-daughter type of viewership and so they're just probably logging in from the dad's account, but it might be. Oh, I watched it through my kid right, and that happens a lot. I'm here to tell you. So the first thing I'd look for is you've got to get more context. You've got to see what device type is your most viewed? I would assume it's TV. If it's TV, you have a higher probability of that being a joint viewership. And then the next thing is people come up with you and say hey, I watch you. You've got to ask the question are you still at home, are you watching with your family? You've got to ask the question are you watching as a? Are you still at home, are you watching with your family or where? It is Like, who introduced you to that? Just ask some other questions and it'll probably fill in the blank. But I can tell you that demographic data is only what YouTube has and it's based off of their Google profile and the things that they set up and the way that they engage with it. And so some, some younger ones says hey, I'm older than 13. And they put 13 in there or 15 in there and they're really nine, but they keep that same account and then they come up and so there's an age discrepancy, but there's different ways that you can do it. But I think the best thing to do is, if you're ever seen in the wild, ask as many questions, not creepy questions, but it's like, hey, yeah, what was your favorite video? Like that's so great. Do you watch it on TV or how do you? How do you consume the video? Just get those little micro questions answered and it'll give you a better complete picture. But I can tell you this um, the biggest viewership on TV right now, bar none, is your audience.
Speaker 1:Um, adult content when I say adult content, I'm not talking adult, I'm talking to content that's geared to 55 plus is can be the most lucrative because it's a really high target market. Advertising that's there. And then you're around travel destination, which a lot of these people want to do it as well, and if you're, depending on what your content is, where your value prop is, they're probably not going to learn about a place, but they want to see you discover it and vicariously go through that whole thing, and they just like the way that you tell a story, the way that you pull the stuff in. That's great, but I would be looking at that very specifically. And then the other third thing that you need to do is give me your top 10 videos of all time.
Speaker 1:And what are the patterns between those top 10 videos that you did on your channel and what I want you to do and this might be a little bit over your head or it might be easy for you to do but I want you to go into analytics and you go into advanced mode and you can put those top videos in a group and you can start separating a little bit and you can start saying does this have a different audience than this? Maybe these are the most engaged. What type of data? Maybe it's a different data set, maybe it's a different traffic source. And when you start understanding that, then you can actually start understanding the intent of the viewer, and that's what I teach. So we gave away vid summit tickets. I'm going to give this person a Channel Jumpstart mentor.
Speaker 2:What $6,000 right there. You are crazy what is happening right now. All right, well, scott, I'm going to email you.
Speaker 1:You got to get to it because we're starting next week, so I got to get this information in.
Speaker 1:This is wild, daryl, you're incredible. I can help him crack the code on that, but it's just like the difference would be is like I love the subscriber stuff, but man, one of my biggest, and I'll share this because this is why I gave this scholarship to this person, which I had someone coming in and he goes. Daryl, I'm retiring. I don't have a lot of income coming in, all I have is Social Security. I'm going to go.
Speaker 1:I didn't know that he was going to go in debt to go into Channel Jumpstart. I had no idea, but he did and his whole goal was to make back his first original investment. So he was like and it was six grand, I ain't going to lie, that's quite a bit for some income, households and stuff like that, but he did. He waited eight months before he did it, but he did and he saved up enough where he was not able to go completely in debt, but he had some debt that was included on it and all his goal was is he just wanted to make $10,000 a month. That was it. He goes.
Speaker 1:If I can do that, I can live comfortable because I'm in an RV and I can just go where I want, when I want making content and I can tell you that that individual coming and learning my system that I teach is done $200,000 a month. I don't even know, I can't even wrap my head around that and it's transformed his life and he's hitting exactly your same audience. So I know it's possible. That's insane, and the difference would be is you need to have all the fill in the blanks. So, travis, if you could reach out to them, I'd be more than happy. We have that cohort starting in a week.
Speaker 2:I'll email them right after this recording. Daryl, you've been incredible as always, and generous as always. I've always known you to be a generous guy. People, you can find him. Well, nine times out of ten. I'm going to guarantee, if you've watched a big video or a channel on YouTube, you've already seen his work. But you can find him at VidSummit, VidSummitcom, ChannelJumpstartcom. He. But you can find him at VidSummit, VidSummitcom, ChannelJumpstartcom. He's all over the place, all over the world. He's also got his book. Is that still at Amazon? You can still get it, yeah, yeah, the YouTube formula is on Amazon YouTube formula. Go ahead and grab that. And, Daryl, I thank you so much for joining. We greatly, greatly appreciate it and I can't wait to see you in the next one.