TubeTalk: Your YouTube How-To Guide

You Don’t Need To Post Daily To Win On YouTube

• vidIQ • Season 6 • Episode 5

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We challenge the old “post daily” rule and show how consistency is really about a clear through line, smarter seasons, and data‑driven bets. We share tools and tactics to bridge shorts and longs, republish with better hooks, and craft vlogs that lead with emotion.

• redefining consistency as content identity not calendar pressure
• starting with many imperfect videos to learn faster
• using seasons and pauses to prevent burnout
• reading analytics: CTR, AVD, related‑video traffic
• idea generation with the Feed and outlier analysis
• funding high‑effort videos with data confidence
• accepting shorts and longs rarely win equally
• re‑editing and republishing early underperformers
• packaging vlogs around intention, stakes and feeling
• building community content alongside main value videos

Leave us a comment below with your current upload schedule. Hit that subscribe button. If you’re listening to audio, leave us five stars, only five stars.


SPEAKER_00:

I mean, we can't expect every piece of content no matter what to do well. But I will say that when you look at channels, there's always a winner.

SPEAKER_01:

And this is probably the biggest like thing you can take for trying to be consistent on YouTube is to know yourself. Hey, welcome to the only podcast that keeps you on your toes. And we always give you what you ask for. So you've been asking for it. We're gonna give it to you. I'm Travis, and we're back with Jen because everyone is for Jen. So Jen's back.

SPEAKER_00:

Hi, everybody. I'm excited to be back. It's been so long.

SPEAKER_01:

It's been so long. As you can see, if you're watching the YouTube channel, I'm wearing my uh Jen and Travis uh Vide Crew shirt that uh one of our viewers wore made a long time ago. Really cool with the candy corn uh earphones and the uh Cadberry earphones from me. So if you're listening on the audio podcast, you gotta watch the YouTube channel. And I know we're definitely gonna get a lot of comments. Ah, just bag, just bag, j-bag, where'd she been? Where's she been? Well, if you've been watching the main channel, you know where she's been. She's been on the main channel doing main channel things.

SPEAKER_00:

I've been busy. It's been a busy season. We all know winter, the last quarter, is the busiest for YouTube. So my time had to go somewhere, and everyone was willing to step up and excited to also kind of share the spot on the podcast. Yeah. So I let them say that. I let them join.

SPEAKER_01:

Yeah, but she's back. So while Jen won't be here every single week, she is back in the rotation, very excited for that. So today we're actually gonna spend some time talking about something that I think um Jen is like, I don't even I don't even want to call you like a former vlogger because that's not even true. Like you're still vlogging and stuff, but something that a lot of vloggers for many years always said, which is like consistency and you have to upload every day. So we're gonna talk about that today. And while that might be true in some instances and not true in very maybe most instances, uh, but if you're new here, we're here to help you grow your YouTube channel, and we try to do that by giving you advice and answering your questions. And sometimes uh we do silly things, and uh, that'll probably be most of today. Also, we will have one thing that happens at the end of this video, maybe. Uh if Jen uh you know gets out of sides, I'm gonna eat this cadberry egg on video right now in front of her. She's got to watch me eat the whole thing. I got one. They started selling them early, so I got one. I'm I'm holding it here on the YouTube channel if you're seeing it.

SPEAKER_00:

They didn't start selling them early. Those are from last year, Travis.

SPEAKER_01:

Don't say that. It looks fresh. Let me smell it. Smells good, smells like chocolate. All right. Anyway, let's get to this. The subject is um I I don't want to say controversial, but I remember when I first started uh on YouTube, it was the thing they tell you to do. Always be consistent. But what that even means is up for debate. So let's start with this. Some people think consistency, you need to upload consistent to grow, and in a way that that can mean a lot of things. Consistent can be the type of content, it can be how often you upload, um, and it can be any number of other things that people will tell you. When you think of consistency specifically, what does it mean to you and which consistency is the one we really need to be paying attention to?

SPEAKER_00:

Wait, I love how you brought up the fact that consistency doesn't just mean I'm uploading at this time on this day every single week. Like consistency, I think, is far more important when it comes to what's going out on your channel. I think that was the key right there. Like, that is so huge. And we definitely need to open our minds a little bit to think what does consistency actually mean in like 2026 on YouTube? Because there was a time where consistency meant like upload every day or else. Okay. So, but I don't I don't think we live in a world like that anymore. Do you I hope not?

SPEAKER_01:

I don't think I can do that because there is the thing about quantity versus quality, right? The the return on investment of uploading something versus putting down just a bunch of stuff out and hoping that one of them sticks. And some people will call that consistency, like consistent crap, maybe, but consistent content, right?

SPEAKER_00:

I think there's something to be said for like putting a bunch of stuff out there. And I think this is a pretty good mindset as like a new YouTuber. Like you don't know exactly what your thing is yet. You don't even know what works, maybe what you even like to make. And you kind of do want to put a lot of stuff out there to see what sticks, but I don't think what sticks means like numbers, like what gets the most views, like what sticks with you? Like, what do you want to make again? What I mean, it can be like what sticks and get some views. That's always a great way to follow something up and try it again. But there's, you know, there's always multiple meanings to something. There's a lot of ways to interpret what you're doing on YouTube.

SPEAKER_01:

So, Jen, if you had a content creator's kind of new and upcoming, they're just trying to figure their stuff out, and they're saying, okay, look, I have a certain amount of time. I can either do one great video or 10 average ones. Which one should I do to start my channel off?

SPEAKER_00:

If we're talking about starting a channel, I'm probably gonna say make the 10 worst videos.

SPEAKER_01:

But that's what I was gonna say. We're so smart. We're so smart. We're the smartest.

SPEAKER_00:

Because at that point, like you know they're bad. Like, you know that they are below the skill level that you can execute. You need that one big video that's gonna push you. But like one big video for a new creator is far too much to tackle. Like, that is insanity to think about your first YouTube video being the greatest, biggest video in the history of YouTube.

SPEAKER_01:

You know, nine times out of ten when we see these content creators and their first video takes off, it's because they've done other things. And a lot of times when I like when I talked to April Ann a couple of weeks ago, she said, you know, this this channel that's blown up for her, it was not her first channel. It would look like it if you just went to her channel and you're like, oh wow, she blew up your way. Nah. Nah, that's not the case.

SPEAKER_00:

There's always that hidden behind. I swear, every successful channel, there's always like three failed channels. But it's true though, but like you learn so much, and it I don't know, becomes a little bit more fun when you're more familiar, or if you go into it with a really good strategy. I think this is why both of us always say, like, don't start a second channel too soon. Like, you don't know how to win on one, let alone two, just yet. And I think that's the perfect, like, that's the perfect showcase of that working.

SPEAKER_01:

We've had those emails before. They're like, Well, should I start a new channel for this? And like, bro, you got 400 subscribers and you got 35 videos. Uh no.

SPEAKER_00:

No, no, just just monetize one first, please.

SPEAKER_01:

Here's an interesting uh way of putting it. Are we building a media company or feeding a beast? So, in other words, some people are you know trying to make their YouTube channel their full-time job. Some people aren't. Let's just be clear. Not everyone's trying to make this their their full-time gig, but a lot of people are trying to do that, at least to get out of the job they're in. So when we are like feeding the algorithm versus feeding ourselves and building a back library of things that we're proud of that people can watch, there's a bit of like, you kind of want to do both, but the burnout is real. So when we say consistent and someone thinks, oh, that means I have to upload three videos a week every single week for 52 weeks. Like that's that's insane. Even if it was their full-time job, that's insane.

SPEAKER_00:

That's true. I mean, you see full-time creators talking about like being burnt out, being uninspired, just like not knowing what to do next. How many times have you seen a creator like polling their audience being like, Welp? What do I what content do you want to see? Like, somebody tell me the answer.

SPEAKER_02:

Right. We've done that. I don't know.

SPEAKER_00:

Yeah, that's one of my favorites. That's where it's like the number one thing that's like, you know, something's going on. If we're like, if you're really, really polling to be like just anybody help. Literally, please, anybody.

SPEAKER_01:

Sorry, just somebody. Please throw me a throw me a bone. So what do you what would you say building a library means for a YouTube channel?

SPEAKER_00:

Oh, this is, you know, this is so tough because I think that YouTube can also like work in seasons. I think that we've grown really attached to this idea. I can even say I'm like guilty of this myself. We're guilty of this on the main channel. We struggle with this of like what is truly our cadence and putting out too much content, but then is it not enough content? And do we publish on this day? And it's like, you know, we we know the answers, but we don't always know the answers.

SPEAKER_01:

Right, right, right, right. You know, you're not wrong. You're not wrong.

SPEAKER_00:

Like, that's the truth. I struggle with this for like personal channels. Like, you want to stay consistent, you want to feel like you're putting out content every week, but is every week the answer? Or are you working in little segments of life? Like, I've just been thinking about this recently, where it's almost like, am I making a group of videos and then maybe taking a little break from that? And then making another group of videos and then kind of taking a break from that. Like, you know how we see, I mean, even the first thing that comes to mind is like vlogness. Like you're uploading every day of December or you know, every the first 12 days, however, you want to put your spin on it, and then that's a series, and then you take a break and you're gone from YouTube for a few weeks. And mommy's like, is this a way to operate YouTube in general? Should this be something we test out more throughout the year, especially if it's like seasonality and trend based? I don't know.

SPEAKER_01:

It's kind of like an event strategy. It's like um you're you're you're building towards something. So instead of doing like three videos in a week, you could do one video and then learn the things that you could be doing better in the next video, and then take that time that you would be putting out two videos into that next video to make it a little bit better. So um, for example, you could do, like you just said, like a season model where you you upload consistently, whatever that means, whether it be you know one, two, three times a week, uh, and then stop for a little bit and look at like the trends, look at the your analytics. Did your click-through rate get better? Did your average view duration get better? Do you feel like your editing can be are the comments telling you that your content's getting better? That's actually one place, believe it or not. Um, if you are getting better, people will tell you. If you're getting worse, people will tell you.

SPEAKER_00:

Not the best. Not the best. I feel like for a lot of spaces, there's also kind of lull periods that you just have to like wait your way through. Like, I think about this in terms of like fashion creators. Um, one of my friends is like a high fashion creator. She's a New York City designer, and there's a lull every single quarter in between seasons because what the hype for fashion is is before it actually happens. Like you're talking about fall during like the end of summer, and then when fall is actually happening for fashion, like nothing's happening in fashion. Like they're waiting like a couple weeks to a month to like move on and launch the next season that feels entirely too early for consumers, but that's what's happening there. So there's like always these couple weeks, and I'm like, just don't just don't worry about it. Like if there's nothing that is like making for really great content or it's like an off or down time for your audience, like there's no rules that you have to be producing content during that time. And in fact, it's hard to let go of.

SPEAKER_01:

As we're recording this in January, that's typically one of the worst times for YouTube content creation, depending on your niche. Um, I mean, if you're in like a workout niche, I suppose is pretty good because everyone's like, I'm gonna lose weight this year. Like, sure.

SPEAKER_00:

Oh, you're crushing it right now. Everybody who's on a diet on their channel right now, get it.

SPEAKER_01:

You're getting it. But most everyone else not doing so good right now. And that and CPMs are down and everything, and that's just part of the thing, and that's the season, right? That's something that we have to prepare for every year. Um, our channel stuff typically does better because people are starting their YouTube channels, like, hey, I'm first time in the year, I'm gonna start my new YouTube channel.

SPEAKER_00:

So that's everybody's on a diet and starting a YouTube channel all at the same time.

SPEAKER_01:

Let me let me vlog it as well every day of the week. Actually, we want to know what your current schedule is. Leave us a comment below. Let us know what your schedule currently is. And again, being consistent for me is much more important to have the content that has a through line. We hear Dan talk about this all the time. Where you have one piece of content and another piece of content, and there's something that's obviously connecting those two. To me, that's the most important part of consistent. That's what an actual consistent channel is. It isn't that you have a video every three days, although some people do. It's that when I watch one video, I have a pretty good idea of what I'm gonna get the next time through. And I can feel good about that and watch it without even necessarily knowing too much about the video. Like I see the I can click the thumbnail and say, Oh, that looks interesting, but I know it's by a content creator I trust, I like, and I want to watch. I feel like that's the the most important part of consistency that most people, A, don't talk about, and B, it's very hard to actually get.

SPEAKER_00:

You wanna know where that gets tricky when you're a creator in that position and then you don't have that next video idea that matches, but you're coming up on a week or you're coming up on two weeks, and you haven't uploaded, and then what do you do? And this is where like your YouTube brain just like turns into the little devil, and they're like, put anything out, you're gonna get shadow banned, just put a video out, right? But then you kind of you know screw up things for everybody because then the algorithm's like, what in the heck is this? What is going on? Where am I putting this? Nobody wants to watch this, and then you're pissed because you're like, This video tanked, you have to like emotionally come back from that, and it like all stems from this pressure to put out a video so regularly.

SPEAKER_01:

Yeah, we've all felt uh felt that. If anyone has been doing this for any length of time, sometimes you feel the pressure to put something out. Uh, I've been there, I think we've all been there. If you've done any kind of content creation and you you've taken any kind of time off, you're like, oh my god, I gotta film something. Something. I do want to say that if you ever feel that way, we actually have some pretty good tools here at VedIQ. Uh, one of those is the feed. We just released this. I show talked about this in a very uh previous um episode of the podcast, and I want you guys to check it out. There's a link in the description below. You can get this for free. Uh, and what it does is it basically looks at your channel and tells you what's next. And that's kind of the thing. Sometimes I know for me, the worst part of wanting to upload is not knowing what to upload and like what the topic should be, if I need it scripted, the script part, if I just need the research because I just want to talk free-flowing, that stuff. Sometimes that's the part that keeps me from making content. And this stuff is now all done for you. We have a lot of tools that can do a lot of that stuff for you, front loads all that stuff for you, and says, hey, this is the stuff that's working your niche, this is going to work in your channel, and this is why. And then you can ask the AI coach or a human coach for more details. When you are content create before like AI and everything came out, what was your kind of workflow for a video idea? Did you know well in advance, or did you kind of day the way day in the morning, you're like, I got something?

SPEAKER_00:

Uh no, I'm not. No.

SPEAKER_01:

No, no, not that thing.

SPEAKER_00:

No, I'm not like the in notion creator with like my schedule for the year. I wish I was that person. Every person out there who has their like true content schedule done for months ahead of time. I envy you on a personal level there. That is what I would love to be. I still think I just like fly by the seat of my pants when it comes to content. I mean, obviously, I don't really have the time for things like that now for it to be like a high priority. But even when I think I want it to be a high priority, I still can't like commit to it. I I just like get to do the idea and I'm like, nah, I don't want to do that. But it's it's hard.

SPEAKER_01:

But you but you've how do you take something that's like this is I don't know if I'm really going to want to do this and then make it something at the end you're kind of proud of? Because that sometimes you feel like, okay, I absolutely have to do this. I know that I thought about it enough to know it's a good idea. Maybe right now I'm kind of hesitant. How do you push through that?

SPEAKER_00:

You know what those are for me, those are always like the high effort videos, like where I know I'm gonna be filming for like, I don't know, four hours straight or something. And there's like aftermath to those videos.

SPEAKER_02:

Aftermath.

SPEAKER_00:

Aftermath, like I like you know, we're in your studio, it's like a disaster, and it's just like you just come out and you're like, oh my gosh, I think I'm like brain dead from that. I can't even think about anything that video.

SPEAKER_02:

Yeah, yeah.

SPEAKER_00:

I feel like those are the ones that come out the best. The ones you don't want to do in that mindset, I feel like are the ones that come out the best. You're like actually the most proud of. You like push yourself really hard as a creator, and like following through on an idea is one of the hardest parts about being a creator. I could say like that personally, I could come up with like a hundred ideas for anybody's channel, but like to go actually out and do them. And do them. I'm like, I'm like, nobody has time for that. Ain't nobody got no time for that. So that's where you get that sense of accomplishment. That's like, those are the ones like you treasure, and you're like, I did it.

SPEAKER_01:

But if you're sitting there at home going, but I still can't do it, uh, let me show you this real quick. Again, look on the YouTube channel if you're listening to the audio podcast, it's really important. This is the new feed tool where you can see where it looks at your channel, tells you about your channel, um, will give you some title suggestions on older videos, give you some niche outliers. Outliers is like one of the things that so many people love a lot because it tells you what type of things to be focusing on for your channel, and this this will do that as well. Trending keywords, title suggestions for old videos. The one I like here is something that uh has been near and dear to me since the old uh channel audit feature, which is new traffic from related videos. And why this is important is because you'll get to see what other videos on YouTube are sending you views, and it's so important because it goes to show more about your viewer. And like we always say on this podcast, obsess about your viewer. If you know more about what they're watching other things on other channels, then you know maybe there's an angle for you to take a similar subject and give them more of what they're looking for already. So I love that feature. That's again, uh, go down, uh install the uh the VideQ app sign up if you haven't already. Silly, if you haven't, what are you doing with your life?

SPEAKER_00:

I know I love the new feed because it's very interactive. Like, you know, it's like a YouTube addict. Sometimes you just like go into studio to just like play around.

SPEAKER_01:

Like you just have to like feed that like there for hours on end looking at it. Yeah, yeah.

SPEAKER_00:

This is like more interactive. Like it's just giving you different like outside sources to look at with the outliers and the suggested, and it's also giving you like changes in your face that like you're not just staring at your own content as is, being like, What should I do?

SPEAKER_02:

Yeah.

SPEAKER_00:

Um, it's giving you like changes and stuff. It just makes it fun. It's like a different, it's a it's a different app that's not YouTube Studio. It's it's more fun.

SPEAKER_01:

I remember when um we first started doing outliers here for IQ, you got really excited about it. It was one of your favorite tools. Why?

SPEAKER_00:

Oh, still to this day.

SPEAKER_01:

Tell me why. Like, what do you do with it? How do you use it to take uh content to another level?

SPEAKER_00:

I definitely use it. So like those high effort videos that I was talking about that, you know, take a lot to make. Maybe it's time, maybe it's money, whatever it is, or both. Those are the ones that you're hesitant to do because is it gonna be worth it? Am I gonna spend hundreds of dollars, thousands of dollars, who knows, on this video, take a chance, and then it's my worst performing video, absolute flop. I'm out money, didn't accomplish anything that I wanted to do. Like the outlier tools in that sense is just kind of reassurance. Like it will show you if that is in fact a good idea because it's performing better for other creators, meaning their channels are growing and they're getting more views and traffic. So that that's like I use it as reassurance. I mean, I use it for a lot of things, but for a big video like we were just talking about, that is that is just a reassurance. Like you go ahead and do that. And I actually I did that exact thing like a couple of years back. I maybe last year, I don't know what time is.

SPEAKER_02:

I'm not real. I don't know what time is. I'm not real.

SPEAKER_00:

But I had like a huge hundred times outlier, and the video cost me, I want to say it was like five hundred dollars. And like I did not want to spend five hundred dollars on a YouTube video. Like, YouTube is my hobby, like that's groceries.

SPEAKER_01:

Absolutely.

SPEAKER_00:

Like, no.

SPEAKER_01:

For a long time.

SPEAKER_00:

We kind of Travis, you know how my grocery does.

SPEAKER_01:

Telemens is a stock accelerator. You get to really fresh crap, don't you? I know you do. That's fucking for a stock of acceleratory. I know what you're into.

SPEAKER_00:

So that like outlier, like checking the outlier, like I felt confident to go ahead and take a risk on that video. And that's the video. I know we've talked about like pivoting my channel before. That's the video that pivoted my channel. Oh, because of the outlier tool. I know. I'm probably gonna mention that very valuable information.

SPEAKER_01:

Just can you go into that a little bit deeper than just saying, oh, by the way, that's what I pivot? Whoa, whoa, whoa. So what happened?

SPEAKER_00:

This is a fun, this is like a fun bragging rate. It's like especially because you know, we do YouTube as much as we can, but like to strategically do our own YouTube. Yeah, yeah, of course, of course. Is is difficult, but I was so determined to pivot a channel. And the outlier tool is what I did. I researched obviously the niche that I wanted to dive into and channels that were doing well. I was looking for just outlier video ideas in general, and then seeing what those outliers, this is when you go deep and you start like really researching their channel, and you're like, how many just subscribers did they get from this video? Like, how deeply can I study what's going on? But like surface level with that.

SPEAKER_01:

How much did they upload?

SPEAKER_00:

Exactly. Like you can go deep, deep, but just at surface level, like seeing the outlier and how it helps somebody's channel and the idea. And then you can see when you click into the outliers, you can see all the other ideas that were similar. And if they're all ranking high as outliers, like it's working niche wide. Like, do it now.

SPEAKER_01:

Yeah.

SPEAKER_00:

And that is the idea that I went with, and it is the one that pivoted my channel, and it was a hundred times outlier. And I brought in that new traffic. But at the time, like it was a risk for me because, like, just for funsies, why do I want to spend that much money on a YouTube video?

SPEAKER_01:

Yeah, yeah, yeah. So then at that point, in those niches you looked at, what was their version of consistency? Was it uh a time thing or was it a quality thing, or was it a little bit of both? Like, what what did that look like for that? Because I think every niche looks a little different.

SPEAKER_00:

Every niche does look different. Um, you mean in terms of like the outlier or just the consistency?

SPEAKER_01:

Their consistency, like what is consistent for that? So, for example, high effort animation is like once a month, if you're lucky.

SPEAKER_00:

This is not the type of consistency that that you would think like every week. Some of these channels were uploading once a month, every two weeks. Um, and then like think about so like an adjacent niche would be like think about Mia Maple's channel, where she had like four million, five million subscribers, and all of her video concepts revolve around testing a lot of products at once. So doing an entire um like new collection from a designer, doing viral TikTok things, doing um what is it, like uh when your suitcase gets lost and stuff, like unclaimed luggage and stuff. So like things that take time to put all of these together. So she's ordering from like sometimes six to 10 to like 12 different companies and having to wait for all of that to come in and then film all of that together. Um, so she doesn't put out content like every week. But they're high effort videos that are expensive and take time, money and time. And when you watch a video like that, it's worth it because you have everything into one. The alternate would be every time you get one of those products in, you just do a single product review. You could have a video out every single week if that was the case, if that's what you wanted to do. But changing that perspective of consistency and thinking, okay, well, what if I did this one bigger and better? And I don't have a video that comes out this week, next week, or maybe the week after, and then it outperforms everything that a single product video could do. And that's just also coming down to like the idea. But as a creator facing the stress of consistency, you're tempted.

unknown:

Right.

SPEAKER_00:

You're tempted to be like, well, it's gonna take me so long. And what if I just get this one in and then I'll review that one? Or if I just get two of them in and then I'll I'll review two of those together. And it's sensing.

SPEAKER_02:

Yeah.

SPEAKER_00:

But I I do think that looking at what other people are doing in terms of that, especially if you want to compare it with the all-air tool, you can see for yourself. Like everybody's a little bit different on the platform.

SPEAKER_01:

Yeah, you can say that again. I mean, the funny thing is, like, we have so on the podcast, we've been uh interviewing a lot of people. We have some more interviews lined up and everything, and everyone is completely different. And the way they attack uh YouTube, I say attack, but I really I mean like they approach YouTube, is completely different. Some people take it as uh like a love, some people look at it as a job, um, some people have it very regimented. I feel like the best way to, and this is probably the biggest like thing you can take for trying to be consistent on YouTube, is to know yourself. And what I mean by that is, for example, I know that I will follow a schedule that is set up in my calendar. So if I know myself and I think I will procrastinate the heck out of anything unless it's on my calendar, then I'm gonna use my calendar. So if I want to have a day where I'm editing, I will schedule it on my Google Calendar. If I want to have a day where I'm shooting, I will schedule my Google Calendar. If I don't do that, I risk talking myself out of it and watching YouTube for an hour instead, right? I know myself. So knowing thyself may be the secret uh clip for me, anyway. So I feel like if you know something about yourself, whether you're um regimented or maybe you know that you work well under pressure, maybe you just have to wait until you only have an hour left in a day to do everything. I mean, some people are like that, right? Some people are crazy. Whatever you know about yourself, your your strengths and your weaknesses, you need to work within that to keep yourself, quote, consistent, whatever that means for you. Um what do you know about yourself that is something you need to kind of corral in?

SPEAKER_00:

I was just gonna say I have an alternate to your approach, which yours is like it's in the calendar, it's what I'm doing today. Like if you're editing today, you're editing today.

SPEAKER_02:

Yeah.

SPEAKER_00:

When I'm in YouTube or working on like an experiment on a channel, yeah, I dedicate two hours a day to YouTube. Oh, obviously, this is life, you know, maybe it's one hour some days. Sure. Work with me. We're work we'll work with me, everybody. For me, if I say I'm editing today and then I go to like after, you know, after dinner when it's like YouTube o'clock, I'm like, I'm not editing today.

SPEAKER_02:

Yeah, right, right.

SPEAKER_00:

I don't want to edit today, then it makes it something like I don't want to do, and I like personally lose that YouTube time. If I just know I'm gonna spend two hours working on my YouTube channel, I allow myself the freedom for what I feel like working on that day. If I wake up and I'm like, ooh, today's a good day, I'm feeling good, I'm full of energy, I'm gonna film today. Then I'm like, okay, I'm gonna film later. Same thing. Like if it gets the end of the day and it's like I have editing to do, and it's like, you know what, I can't, like, I don't have the brain space left for editing. I'm gonna spend an hour doing research or catching up on watching YouTube within my niche, but like watching YouTube, not you know, on my phone scrolling, listening. Like, I'm watching what's happening in that video. But I like to keep it open because I'm very like I'm very moody when it comes to YouTube. If it's like not a filming day for me, like no, uh-uh.

SPEAKER_01:

No, I feel that because you have to put yourself in the mindset of like being ready for these things. Um, you have to be kind of expressive if you're on uh camera. I we've talked about this before where I personally believe that like there's a 50% loss in in the energy you have versus what makes it across in camera. You have to over-emote sometimes, I feel like, in order for what you think is getting across camera. So that's emotional energy. And I have said for a long time, and I believe this still to be true, that if you have a very emotional day, whether it be doing a video or something going on in your life, that's just as tiring as running three, four miles. It is so tiring. So I get it. Like if you wake up, you're like, I my head hurts, my back hurts, I just can't shoot today. Doesn't mean you can't work on something, it just means that today isn't the shooting day, and that's fair, and that's fine.

SPEAKER_00:

Exactly. I like a schedule where I can, you know, shift things around or see like what I'm genuinely excited to work on when it comes to YouTube, but consistency for me is that if I'm in that mindset, like I am working on YouTube for a minimum of one hour every single day.

SPEAKER_01:

Wow. Well, that's good. I can't do that. I'm too, I'm too all over the place. I need to put it in the calendar, otherwise, it's not happening for me. All right. Uh, real quick, let's talk a little about uh about you. So you've done a couple projects on the main channel recently. Uh, what was one that you really are proud of that you want people to watch? Because I know people have missed you and people have been in the comment section. So what's something they need to go watch?

SPEAKER_00:

It's not out. It probably it probably won't be out when this comes out, maybe they're almost the same timeline. But the how to start a vlog channel for 2026.

SPEAKER_01:

Hey.

SPEAKER_00:

Was a fun, fun video. I spent a while researching what does vlogging look like in 2026? How is it different? Like, what do you actually need to do? And like, what even is a vlog channel?

SPEAKER_01:

What that's a great question. What even is a vlog channel? What even is?

SPEAKER_00:

I don't even have that answer. I don't I don't I don't think there is an answer. I think everybody considers vlogging something a little bit differently. I think at the end of the day, people will categorize vlogging as I want to do what I already do and document it and get paid for it.

SPEAKER_01:

Right. That sounds that sounds right. That sounds exactly like what I think it probably people think it is. Yeah.

SPEAKER_00:

I think that's the general idea of like I want to start a vlog channel, like a fitness vlog. Like if I go to the gym every day and I really care about my nutrition and I'm, you know, building big muscles, that's something I'm already doing. And it's like, I want to vlog it. And I feel like that's a common like desire for people who want to start a channel or something that people work towards starting.

SPEAKER_01:

You taught people how to do that? They did that?

SPEAKER_00:

Oh, yeah, that's it. 100% guaranteed.

SPEAKER_01:

We're gonna take your boring life into a multi-million subscriber channel.

SPEAKER_00:

Sue vidIQ. Not 100% guaranteed.

SPEAKER_01:

Definitely not 100% guaranteed. All right, we'll do a couple of questions that have been emailed in. I know um people love to hear from you. So uh if you're watching the YouTube channel or if you're listening to the audio podcast, if you listen to audio podcast, there's a link in the show notes where you can send a text message and we'll try to get to those. If you want to send us an email, you can send it to the boost at vidIQ.com. And the first one comes from Judah, I think. J-U-D. Judah. Judah, Judah. Hey, Vidye crew. I'm 16 and I have 35 videos, 20 of which are shorts and 27 subs. My channel's about trail camera life. Oh, fun.

SPEAKER_00:

Wildlife. Oh, is you know, trail camera, like a trail cam. Like you're watching like deers and stuff in the woods.

SPEAKER_01:

You watch those videos too? I have a feeling you watch everything.

SPEAKER_00:

I'm not addicted to YouTube.

SPEAKER_01:

Uh, my last couple of shorts cleared 2,000 views, the one getting 9K, but my final videos are only getting 20 to 200 views. Do you have any tips on how I can get more views on my longs? Also, it seems I should be getting more subscribers. For one of my latest videos, I built the Maccoon Obstacle course, but it only got 20 views. Is it bad to re-edit and put a better hook and re-upload it? There's a lot of questions here, a lot of good questions.

SPEAKER_00:

So many. I think these are also really good questions. Yeah.

SPEAKER_01:

They're very good questions.

SPEAKER_00:

I want to start kind of with oh, I was gonna say, let's start with the last.

SPEAKER_01:

Oh, okay. Re-editing an old video. Have you done this before?

SPEAKER_00:

No. Oh, no, I haven't. I'm thinking that it's not a bad idea in this case because the channel is small. It didn't perform well. I just feel like there's less risk when the channel is young like this.

SPEAKER_01:

I agree.

SPEAKER_00:

And I feel like there's a lot more to be learned by going back and redoing a video and seeing like what you as a creator would change and like how you're making it better. I honestly never even really thought to do that for a creator.

SPEAKER_01:

Well, in this particular case, it's probably fine mainly because it's on niche. So they have a trail light wildlife camera thing, uh, channel, right? And this is about a uh raccoon obstacle course, which is so intriguing. Never heard of this before, but okay. Um, so even if it does pop off, it pops off in the right niche. The thing we always warn about is like, don't put like a big best chocolate cake video on this channel. And then now you're now your chocolate cake video channel. You know what I mean? But uh yeah, so I think that's fine. It's if you understand that what the better hook is, like if you know what that is, or even if it's like a short, yeah, absolutely. Um, you could absolutely do that. I would then unlist or private the old one.

SPEAKER_00:

Uh I would honestly delete it.

SPEAKER_01:

Yeah, delete it altogether to be better.

SPEAKER_00:

I think go ahead.

SPEAKER_01:

No, no, no, go ahead. Go ahead.

SPEAKER_00:

I think this is also something like with the raccoon obstacle course. I think this is something that would need time to catch on. Like this is very different. Like this is so different that I feel like it's almost so foreign.

SPEAKER_01:

Yeah.

SPEAKER_00:

That it's something that needs to figure out where it belongs on YouTube. Like, does YouTube know where to put this? Like, I don't even know where you'd put it.

SPEAKER_01:

No, I I don't either.

SPEAKER_00:

Uh I'm trying to think, like, who would I be like, oh, they would definitely watch this. But if it came across people, like in a shorts feed, I think everybody would watch it. Of course. But this is a long, so it doesn't work like that. I would also like have fun with this in in shorts. I think that would be a great, a great thing for this because it's just a little bit obscure.

SPEAKER_01:

Absolutely. It's perfect for shorts. So, and and this is the question we actually have been talking to ourselves about uh and the on the main channels like uh how do you get more views on longs when your shorts are doing well? And I feel like despite the fact that YouTube has made a lot of improvements on how shorts work on a channel, it's still very, very, very difficult to have a channel that performs equally on both, no matter what your size is. I mean, I just saw a nine million subscriber channel the other day where they're getting millions of views on shorts and hundreds of thousands of views on longs. Kind of normal. What do you think? Is there is there a way forward for a young creator? Or do we just say, look, you're gonna be mainly one or the other and just kind of be okay with that?

SPEAKER_00:

I honestly still feel like that is the case. And I I it sucks, but I feel like you have to prioritize and go forward with what is the most important to you. We can't expect both of them to do well. I mean, we can't expect every piece of content, no matter what, to do well. But I will say that when you look at channels, there's always a winner. Like there is always one that does better. And it I don't think today it means like, oh, you're a shorts channel, or like, oh, you're a longs channel. I think that was way more divided a couple years ago. But now there's gonna be one that just works better for you or that you're better at, or that you like doing more, and you should prioritize that when it comes to like the ratio of your content and dividing your time.

SPEAKER_01:

I don't know. That's okay. Yeah. Just be just be okay with that and just enjoy the journey. And at one point, you might just like one more than the other and just do more of that. And then nothing wrong with that either. Uh, last email for this week is vlog related. So this is perfect timing considering you just in the video. So let's see what happens here. This one's from Chris. Hey there. I've been on YouTube for three years and the channel's doing pretty well. I've hit 13,000 subscribers and recently won an award for the best developing content creator in the UK Theme Parks Awards.

SPEAKER_00:

Amazing! Crazy.

SPEAKER_01:

Yeah, the channel's about theme parks, by the way. I have a few buckets. Hey, there we go. Let's go as you refer to them for content. Some of them are sit-down videos that I can do from home, but I also visit theme parks and vlog my experience. For the sit-down videos, it's much easier to plan the video, the packaging, etc., in advance. But for the vlogs, this isn't as easy. And the typical advice of trying to answer the biggest question from my audience doesn't really apply. I've noticed that some of my best biggest vlogs were either around a negative experience or a very positive one. Yeah, right. Uh, given the whole premise of the vlog is to document my visit, I can't predict what will be in the video and find it hard to get consistent views. Am I missing something obvious? It feels like uh larger channels in my niche can vlog anything and get views. I'll talk about that last part later, but in taking all this in, um, what would be your advice here? Because he has very different content, like, you know, talking head versus going out and doing the thing.

SPEAKER_00:

So the like this is this is something a lot of channels will struggle with. Uh, on a channel like this, when you're offering advice, like this is not a vlog channel. This is a video, this is a channel that, like he's saying, he prioritizes talking head videos, he's probably offering advice, me probably listical content, things like that. He's just choosing days to vlog.

SPEAKER_01:

Interesting.

SPEAKER_00:

So that's totally fine. That is a community video. You shouldn't really expect it to get astronomical views. Like you're saying, bad news gets good views, it always will. That is a slippery slope for creators. And you know, to each their own, sometimes bad things do happen and you vlog them. That's normal. A lot of times you manipulate content so that it is negative, that is less normal. But at the end of the day, you have to look at the storytelling for why you're vlogging. Nobody just picks up the camera and vlogs. That I can promise you. Nobody just picks up the camera, documents their day, and there is just magical views associated with that. There is always a reason. There is an emotional point of view that is happening, and there is still a story that's being told. So while you're not necessarily a vlog channel to improve how your vlogs reach someone, you want to look at the packaging since you're not like a vlog channel. You still want to try to package your videos like that are similar to your other style of videos. And you can still try to do more of like even a challenge vlog style video. Like, can I ride 10 roller coasters today? And then you vlog the experience in a really casual, really fun way. Vlogging may look more like a style of content where you're switching up how you're filming a video, but to do like a 180 from like I'm just gonna walk around the park and you know, just film my day. That's a very big ask for people to care about. Does that make sense what I'm saying?

SPEAKER_01:

Yes, because vlogging and to be like a quote, successful vlogger means that you have to be really interesting if people are gonna watch. Um I think you first get people in the door by doing something interesting, but the reality is you want to be able to do other things, right? So if you can't always do interesting things, you've got to be interesting. And you've got to look at the people in your niche that are doing this well and understand why they're being connected why their audience is connecting with them. You can usually look in the uh um the the comments to kind of get an idea behind that. And people will give away the reasons they like people in the comments all the time. Like you do this thing that I do all the time, and I love the way you speak this way. Like all the time.

SPEAKER_00:

It's relatable. That's like is say Chris here is going to. An amusement park, and you know it's not a crazy idea or anything, but like he's terrified of roller coasters.

SPEAKER_02:

Yeah.

SPEAKER_00:

He's like, I'm in an amusement park today, I'm terrified roller coasters. I'm gonna see how many I can just like go on. Right. And people are gonna follow that for that emotional point of view. Like you're scared. You what you're feeling is more important than what you're doing.

SPEAKER_02:

Right.

SPEAKER_00:

And that's like how the vlog world has changed. We used to like 2016, it was like all about doing like, oh, you're on a private island. Oh, you got a private jet, you're you know, doing all this stuff. Like, that is what people were like fascinated with seeing. Now we're fascinated with like feeling. We want to feel seen, we want to feel understood, we want to feel related to you. Um, so those are just things to like keep in mind.

SPEAKER_01:

I I want to mention what you just said is so important because it's the secret to virality and secret to having people share your content. If someone watches your content and feels something, uh they are more likely to connect with it and more likely to share it, which of course YouTube loves to see. So making content that matters to people for some reason is very it's easy to say, hard to do, but it really is a secret. Like that once you understand how to do that, you're gonna crush it for sure.

SPEAKER_00:

Yeah.

SPEAKER_01:

And the other thing he said that I think I just want to touch on, he goes, uh, other big channels can do any content, it seems like they always give views. I've talked about this before, but I don't think a lot of people picked up on it because I've seen this come up a couple times. That's relative. So what you think success is may not be success to that creator. We see so many times people will say, Oh, this content creator can do anything, they get a lot of views. You talk to that creator, they're like, That thing bombed. Like, I'll never do that again. Like, what are you talking about? That was like 100,000 views.

SPEAKER_00:

They were like, that was my 10 of 10. I'm literally almost deleted that.

SPEAKER_01:

Yeah, so to them, it exactly didn't work. So I I think it's really important to understand that as you grow, what quote works changes, it's a sliding scale of like success. And um, so even at the big big content creators, I have difficulty with this too because not everything does work. It may look like true, just doesn't.

SPEAKER_00:

It's literally so true. And you have to understand, like, in the situation Chris is in, like, that's serving as his community content, not his main content. And the better that his other buckets of content do, the more people will be introduced into the community, and the more people will want to watch those vlog style videos and know more about Chris and just more about like behind the scenes and like have that desire to feel a connection.

SPEAKER_01:

Uh, and connection is what really YouTube is like the secret sauce of YouTube. Try to get connected to people. And if you can join your own community, which by the way, we have go to the Discord. We have our Discord, you should go hang out. It's really cool there. Um, that's always a really great thing. Anyway, so that'll do it for us this week. I do want to mention that uh, like I said before, Jen will be back because I know people are gonna say, Jen, coming back. Yeah, Jen will be back.

SPEAKER_00:

I'm coming back. It's a new year. Hey, time is more free.

SPEAKER_01:

Let's go. Let's go, let's get it. Um, so very excited about that. And uh definitely leave a comment below if you want Jen to say hello. I'm sure she'll probably take a look because I know all of you are gonna be saying, Jen's back, Jen's back. So go ahead. Give her the love. Forget about me this episode.

SPEAKER_00:

Javi's hyped me up so hard on this.

SPEAKER_01:

I'm like, oh, I know you're all gonna love on her and be like, oh, Travis, I don't care about Travis. He's there every week. I know, I know. It's all right. I'm not gonna hate on it. I'm wearing the shirt too. What do you want me to say? I'm a fan too. I'm a fan. Uh anyway, we do this every week. So if you like what you've uh learned here, hopefully you've learned something. Hit that subscribe button. If you're listening to audio podcast, leave us. What?

SPEAKER_00:

Five stars, only five stars. You know better.

SPEAKER_01:

Only five stars. And we will see y'all in the next one.